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Laid-Back Luxury with a Wild, Joyful Heart on the Shores of Vieques


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

Jenny and John’s wedding was designed to feel like a joyful, tropical daydream—vibrant, intentional, and deeply rooted in the natural beauty of Vieques. The ceremony took place at Sun Bay Beach, where we created a curved floral nest directly in the sand, using an explosion of color and texture to frame the couple against the sea. With the turquoise water ahead and palm shadows dancing across the sand, the setting was pure magic. For the reception, we carried the color story into a clear-top tent filled with cascading bougainvillea, woven lanterns, and bold tropical arrangements. The design mixed natural textures—bamboo, wood, rattan—with luxe floral moments that made everything feel fresh, alive, and a little bit wild. Jenny’s love of bright pinks and tropical greens led the palette, but it was the full sensory experience—sun, salt, florals, music—that defined the vibe: laid-back luxury with a wild, joyful heart.

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[field title=”Proposal Story”]

The Proposal John’s proposal was perfectly unexpected and totally personal. During a round of golf at Newport National Golf Course in Rhode Island, Jenny stepped up to tee off on the 18th hole—completely unaware of what was about to happen. As her shot sailed down the fairway, John was already behind her, down on one knee. It was simple, sweet, and so authentically them—a moment of calm, beauty, and surprise at the end of a perfect round. Just like their wedding, it was full of heart and completely unforgettable.

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[field title=”Bridesmaid Dresses”]Jenny gave her bridal party one guideline: wear something you love—and make it colorful. The result was a beautifully effortless mix of prints, textures, and tones that captured the playful, tropical spirit of the day.

Each bridesmaid chose her own dress, and together they created a vibrant, sunset-inspired palette of bold corals, warm pinks, floral prints, and flowing silhouettes. The unstructured approach gave the bridal party a modern, personal feel—every dress different, but perfectly cohesive when set against the island landscape.

With sunlight pouring in and wind in their hair, the bridesmaids looked like they were straight out of a destination wedding dream—free, joyful, and completely themselves.[/field]
[field title=”Groomsman Attire”][/field]
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[field title=”Food & Drink”]

Food was a huge priority for Jenny and John—they wanted their guests to experience a true island feast, full of flavor, color, and personality. Tin Box delivered exactly that, with a menu that was both elevated and deeply rooted in Puerto Rican flavor. The celebration kicked off with a lively cocktail hour featuring ceviche tostone cups, curry chicken pastelillos, smoky white bean purée, crab fritters, and a full lineup of pinchos—chicken, lamb, shrimp, and veggie—plus pulled pork sliders for good measure. Dinner was served family-style, with a fresh chef’s choice salad followed by a trio of entrées: peppercorn honey mustard chicken breast, filet mignon, and mahi mahi piccata, alongside a flavorful tofu and vegetable stir fry for the plant-based crowd. But the real showstopper? The dessert buffet—a sweet lover’s paradise stacked with peanut butter fudge bites, guava pastries, island lime pie, chocolate “madness” chunks, and celebratory coquito shots to cap it all off.

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[field title=”Florals & Decor”]

The florals for Jenny and John’s wedding were nothing short of a tropical explosion—bold, wild, and completely joyful. From the very beginning, it was clear that flowers would play a starring role in the overall design, and the floral team at Green Eyed Girl Weddings and Events brought that vision to life in full color. Jenny’s bouquet was as bold and striking as the rest of her wedding design—crafted to make a statement while still feeling romantic and refined. Designed by the floral team at Green Eyed Girl Weddings and Events, the bouquet featured a massive king protea at its center, surrounded by lush pink peonies, soft peach garden roses, deep burgundy foliage, and bright tropical greenery. The textures and tones played off the surrounding floral installations, tying her personal florals into the larger design story of the day. It was the perfect handheld version of the wedding itself: vibrant, modern, tropical, and a little bit wild. Wrapped in a simple satin ribbon and fastened with a delicate charm, Jenny’s bouquet felt deeply personal and completely unforgettable—just like the celebration. For the ceremony at Sun Bay Beach, the team created a low, curved floral nest directly in the sand, using layers of bougainvillea, protea, anthurium, and richly textured greenery to frame the ocean backdrop. It was designed to feel natural and romantic—letting the sea breeze and shadows from the palms mingle with the blooms. At the reception, florals were suspended in the air and spread across every table. The floral team installed cascading garlands of hot pink bougainvillea inside a clear-top tent, creating a ceiling of color that gave the entire event an immersive, enchanted feel. Below, wooden farm tables were styled with chiffon runners, taper candles, and lush, untamed centerpieces in a mix of tropical pinks, corals, blushes, and deep greens—each one unique and overflowing. The textures of woven chargers, bamboo chairs, and rattan lanterns paired perfectly with the organic, overflowing florals. The result was a space that felt both elevated and grounded—unapologetically vibrant, deeply personal, and infused with the wild beauty of Vieques.

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[field title=”Wedding Cake”]

While Jenny and John went all-out with a decadent dessert buffet, they still wanted the tradition (and the photo op!) of a wedding cake. The solution? A simple, elegant cutting cake—small in size but full of charm. Frosted with smooth buttercream and styled with fresh blooms that echoed the day’s floral palette, the cake was the perfect centerpiece for their sweet moment. Nestled among the dessert display, it didn’t need to be extravagant—it just needed to be them. It was a lovely contrast to the abundant dessert spread and proof that sometimes, a little cake goes a long way when it’s done with intention.

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[field title=”Readings, Ceremony Music, Reception Songs”]

A Personal Touch: Sergio Gutiérrez Jenny and John’s welcome dinner featured a truly special guest: Sergio Gutiérrez, a beloved local artist and musician known for his soulful presence and creative spirit. As he performed live music under the stars, Sergio simultaneously painted a custom portrait of the couple’s dog, capturing not just the likeness but the heart of their furry family member. It was a moment of surprise and delight for the guests—and one that Jenny and John will cherish forever. The painting now hangs in their home, a joyful reminder of the love, art, and music that set the tone for the entire wedding weekend.

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The true showstopper of the reception design was the bougainvillea garlands suspended from the ceiling of the clear-top tent. Installed by the floral team at Green Eyed Girl Weddings and Events, the garlands brought the vibrant pinks of Jenny’s color palette to life in the most dramatic way—twisting overhead like floating tropical vines. The cascading bougainvillea created a canopy of color that transformed the space into a lush, floral dreamscape. Paired with hanging rattan lanterns and the open-air feel of the tent, the effect was both whimsical and transportive—like dining in the middle of a blooming Caribbean garden. As the sun set and candlelight took over, the bougainvillea glowed softly above the tables, adding warmth, movement, and that unmistakable touch of island magic.

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Following their oceanfront ceremony at Sun Bay Beach, Jenny and John welcomed guests to El Cerro, a historic hacienda set on 35 private acres in the hills of Vieques. With panoramic island views, swaying palms, and golden light stretching across the landscape, El Cerro offered the perfect blend of seclusion, natural beauty, and old-world charm. A clear-top tent was installed on the lawn, allowing the reception to feel open and airy while still intimate and stylish. As the sun set and the island breeze picked up, the space came alive with cascading bougainvillea, woven lanterns, and the joyful buzz of celebration. El Cerro’s blend of historic architecture, lush tropical surroundings, and total privacy gave Jenny and John the ideal setting for a reception that felt both elevated and deeply personal—a celebration full of heart, color, and unmistakable Vieques magic.

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A Note on the Wild Horses One of the most magical—and uniquely Vieques—elements of the day didn’t need to be planned at all. Wild horses, iconic to the island, wandered through the property at golden hour, adding an effortless sense of wonder to the celebration. Their quiet presence in the background felt like a blessing from the island itself—untamed, beautiful, and completely unforgettable.

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Cinematography: E.P. Anderson | Event Planning: Emerald Bird Events | Event Planning: Green Eyed Girl Weddings And Events | Floral Design: Green Eyed Girl Weddings And Events | Ceremony Venue: Baleanario Sun Bay Beach | Reception Venue: El Cerro | Catering: Tin Box | DJ: DJ Paul Gonzalez-Chavez | Beauty: Ada Krystal | Rentals: Green Eyed Girl Weddings And Events

These Vendors are members of our Little Black Book.
For membership information, click here
Where Rugged Romance Meets Refined Elegance in the Montana Wilderness


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[field title=”The Inspiration”]

This editorial was born from the romance of the rugged West—where modern fashion meets the raw beauty of nature. Inspired by Montana’s untamed landscapes and timeless elegance, they brought together rich textures, earthy tones, and intentional design to craft a look that was both grounded and refined. The styling leaned into the tension between masculine and feminine, tradition and edge—anchored in the vision of a couple who values authenticity and aesthetic equally.

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[field title=”Wedding Colors”]Sage, sand, and espresso with accents of crimson, ivory, and soft black.[/field]
[field title=”The Venue”]

The Columbus Museum of Art in Ohio served as an unexpected yet stunning canvas for this editorial. The shoot took place in the museum’s outdoor courtyard—a private, artful space surrounded by architectural lines and lush greenery. A custom tent was brought in to frame the vision: a curated blend of natural textures, sculptural florals, and elevated tablescape design. The result was a seamless fusion of editorial sophistication and the untamed romance inspired by Montana’s landscape, all within a modern museum setting.

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[field title=”Wedding Gown”]This editorial featured two distinct bridal gowns, each intentionally styled to evoke a different facet of modern romance. The first bride wore a high-neck, long-sleeve lace gown with delicate floral embroidery and a tailored silhouette. The gown’s vintage-inspired design and intricate detailing brought a sense of timeless elegance with a slightly ethereal edge—perfectly suited for the overgrown ceremony setting and crystal chandeliers above.

The second bridal look offered a striking contrast in its sleek, sculptural simplicity. A crisp, satin gown with a full skirt and clean neckline brought a modern, almost architectural presence to the editorial. Paired with a soft veil and worn under the dappled light near the champagne tower, the look was both classic and editorial—highlighting the refined sophistication of the overall vision. Together, the gowns told a story of contrast and cohesion: where old-world romance met clean, contemporary lines.[/field]
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[section title=”The Details”]
[field title=”Florals & Decor”]

The tablescape was a true fusion of wild elegance and intentional design. Smoky glassware, deep charcoal plates, and rich velvet linens grounded the look, while the florals brought in movement and organic texture. Each arrangement was an artful mix of wispy greenery, blooming stems, and foraged elements that felt like they were plucked straight from a Montana hillside. The palette was earthy with moody undertones—layered without being overwhelming. Every detail was curated to feel elevated but effortless, like nature itself styled the table.

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[field title=”Favorite Design Element”][/field]
[field title=”Tips To Pull Off The Look”]Don’t be afraid to mix opposing textures—pair polished crystal with wild florals, or lace with leather accents. Keeping your color palette rooted in the earth will allow even the boldest elements to feel cohesive. And choose a venue that brings nature in; it makes all the difference in how the light plays off each detail.[/field]
[field title=”DIY Moments”][/field]
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Photography: Brandy Paige Photography | Event Design: Aisle and Co. | Event Design: Aisle & Co | Event Design: Aisle and Co. | Event Planning: Aisle and Co. | Floral Design: Prema Designs | Floral Design: Madison House Designs | Wedding Dress: La Jeune Mariee Bridal Boutique | Invitations: ON PAPER | Shoes: Christian Dior | Jewelry: Star Jewelers | Catering: Columbus Museum Of Art | Hair: Erika Taft Bridal | DJ: Josh Staley Productions | Groom's Attire: Pursuit Yourself | venue: Columbus Museum Of Art | Tent: ACC Party Rentals | BTS Photography: Melissa Chu Photography | BTS Videography: Ezra Kim | Beauty: Erica Eigensee | Beauty: Erica Eigensee | Beauty: Angie Warren Artistry | Content Creator: Dania | Custom Passort Covers: lovely arrow designs | Draping: Serendipity Designs | Flat Lay Education: Abigail Fredelake | Fountain: Grace K Design | Headshots: Fauxtobooth | Keynote Speaker: Terrica | Linens: BBJ Linen | La Tavola Linen | Location: Columbus Museum Of Art | Rentals: Grace K Design | Snack Cart: viva snack cart | Specialty and Tabletop Rentals: Aiden & Grace | Welcome Stationery: on paper press

These Vendors are members of our Little Black Book.
For membership information, click here
A Sunset-Inspired Celebration of Color and Natural Beauty in Kailua-Kona


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

The color palette was inspired by the stunning sunsets of Kailua-Kona, Hawaii. Our wedding planner, Maurisa of Collis Co., had a really fun idea to progress the colors throughout the day in the same way a sunset would evolve. For the ceremony, the florals were soft and dreamy with pastel shades of yellow, pink, and purple mixed with white, similar to the sky right before the sun goes down. Then, as the evening kicked off, the palette got bolder and brighter, pulling in richer peach and coral mauve tones. The palette brought the magic of a Hawaiian sunset into every part of the day.

Throughout the planning process, it was very important to us to focus on enhancing the natural beauty of Hawaii, rather than competing with it. We wanted the weekend to feel warm and inviting to every guest. The Kona Village venue spaces are breathtaking on their own, striking a perfect balance between natural beauty, comfort, and simplicity. Through collaboration with Collis Co. and Kona Village, our vision was brought to life beyond what we could’ve ever imagined!

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[field title=”Proposal Story”]

Over the years, I told Ryan about some of my favorite childhood memories that took place at Kona Village and how bummed I was when the resort shut down in 2011 due to a tsunami. Coincidentally, the reopening of the hotel happened around the same time as our dating anniversary. We took a trip to Hawaii to celebrate, and I was surprised with a beautiful and nostalgic proposal dinner with all my favorite foods, including the “Cookie Monster Milkshake” I used to have with my cousins after lunch at the old Kona Village.

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I wore a custom Cinq corset and skirt made of pleated silk tulle, along with a lace-trimmed veil. My favorite part of the attire was that I was able to create different looks over the course of the day through detachable pearl straps and a matching mini skirt for the reception. I loved that the pieces allowed for so much versatility – from a simple strapless gown for the ceremony, to nod at our beautiful beach setting for cocktail hour and sunset photos.

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[field title=”Bridesmaid Dresses”]

The bridesmaids wore a mix of dresses in different cuts and colors within our sunset palette – muted yellows, soft pinks, and peachy-mauves. It was important to make sure everyone felt confident, comfortable, and beautiful!

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[field title=”Groomsman Attire”]

The groomsmen wore classic black tuxedos and patent leather dress shoes. Groom Attire: Ryan wore a custom J.Hilburn tuxedo with a velvet-trimmed lapel and cufflinks engraved with our initials. Later in the evening, Ryan switched to a white tuxedo jacket with black trim, while I changed into my mini skirt for dancing!

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Throughout the weekend, we offered guests a mix of local-fusion cuisine from land to sea. Kalua pork stations, ceviche shooters, local fish, and a malasadas bar were some of our favorite selections. We got to work with the amazing culinary team at Kona Village to curate a menu that spoke to our own tastes while indulging our guests in a fun culinary experience. The signature cocktails were refreshing, light, and reflective of our favorite go-to drinks – the Hula Hula (tequila with fresh pineapple) and the Kona Coffee Old Fashioned.

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[field title=”Florals & Decor”]We had so much fun working with our planner, Maurisa, and florist, Flower Me Pretty, to create a garden oasis that flowed seamlessly with our beach surroundings. We made sure to use as many local blooms as possible to ensure the design felt natural and cohesive. One of our favorite details was adding black sand from the beach to the candle holders on the reception tablescape.
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[field title=”Wedding Cake”]

We had a delicious brown sugar cake with lilikoi filling, decorated with sunset colored flowers to match our ceremony!

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[field title=”Readings, Ceremony Music, Reception Songs”]

Our ceremony was officiated by my grandfather, with whom Ryan and I are very close, so it was extremely special to hear his perspective on our relationship and the meaning of marriage. The ceremony also included Ryan’s uncle reading his favorite bible passage and sharing memorable and wise tips on sustaining a happy marriage. One of our favorite elements of the wedding was infusing music we love throughout the events and festivities. Notable songs were Island in the Sun by Weezer (recessional), This is the Time by Billy Joel (father-daughter dance), and Forever Young by Alphaville (first dance).

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It was extremely special holding the wedding events at the same locations I have so many fond memories of as a kid – our first look and ceremony took place on the beach my siblings and I used to build sand castles on, and the reception took place on the lawn where we used to play flag football with other families at the resort.

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During cocktail hour, Ryan’s family surprised us with a beautiful painting of the reception by Stephanie Gaffney, capturing the sunset colors and joy-filled essence of the evening!

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[field title=”Special Detail #3″]

During our after-party for a late-night bite, we had to surprise our guests with the famous Cookies Monster Milkshakes from the legacy Kona Village menu!

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Photography: Emily Choy Photography | Cinematography: Drew Williams | Event Planning: Collis Co | Floral Design: Flower Me Pretty | Wedding Dress: Shop Cinq | Invitations: Oblations Paper | Ceremony Venue: Kona Village, a Rosewood Resort | Reception Venue: Kona Village, a Rosewood Resort | DJ: Curate Entertainment | Accomodations: Kona Village, a Rosewood Resort | Beauty: Indigo Grace Artistry | Rentals: Island Celebrations Hawaii | Rentals: Big Island Tents

These Vendors are members of our Little Black Book.
For membership information, click here
A Provençal Celebration of Effortless Elegance and French Garden Romance at Chateau De Robernier


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A Timeless Palette in the Heart of Provence J & A’s wedding was a celebration of refined elegance, framed by the soft glow of the Provençal sun. The color palette — crisp white, soft ivory, lush greens, and hints of gold — created a dreamy, romantic atmosphere. From the bride’s clean, structured gown to the abundant white florals and delicate greenery, every detail was thoughtfully chosen to reflect timeless beauty. Golden accents and warm candlelight added a touch of classic charm, while the natural setting brought it all to life. A celebration where understated luxury met effortless romance.

Effortless Elegance Meets French Garden Romance. This wedding was the epitome of refined romance — a celebration infused with natural beauty, understated luxury, and timeless charm. Set in the heart of Provence, the design leaned into the venue’s rustic elegance with soft, organic textures and an ethereal palette of whites, creams, pale blush, and fresh greens. Every element was intentional yet unpretentious — from the whimsical floral urns filled with garden roses, viburnum, and Queen Anne’s lace, to the crystal glassware and handwritten tambourines that doubled as both decor and personalized favors. Long tables stretched beneath string lights, evoking a feeling of an elegant garden fête à la française. The tablescape was a study in restrained beauty: delicate bud vases with single stems, softly glowing pillar candles, and timeless Louis-style chairs framing each setting. The vibe? Intimate, joyful, and steeped in effortless elegance — where French countryside charm met modern minimalism with just the right touch of whimsy.

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[field title=”Proposal Story”]

Jeanette and Alexandro call Miami home, but their hearts carry the warmth and rhythm of their Venezuelan roots. For their wedding, they dreamed of something timeless, elegant, and filled with soul — and so they chose France, the land of romance, to say “I do.” Surrounded by family and friends from across the globe, they celebrated their love in a sun-kissed chateau, where every detail reflected their story: heartfelt, vibrant, and beautifully refined. A wedding that felt like a love letter — to their cultures, to each other, and to the unforgettable beauty of this French escape.

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[field title=”Wedding Gown”]Jeanette wore a gown that was the epitome of timeless sophistication — a pure white, structured silk creation with a square neckline, a fitted bodice, and a voluminous skirt that flowed effortlessly into a cathedral-length veil. The minimalist design let the silhouette speak for itself, and every detail — from the clean lines to the slight sheen of the fabric — exuded regal grace.

On her feet, she wore elegant Loeffler Randall heels, adding a modern, romantic twist with their signature pleated bow.
But perhaps the most meaningful detail of all: her jewelry. Handmade in Cuba by her grandmother, each piece carried with it a legacy of love, strength, and heritage — a quiet homage to the women who came before her.

The final touch? A bouquet of ivory peonies, perfectly coordinated with the softness of her look — delicate, refined, and entirely unforgettable.[/field]
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For Jeanette and Alessandro’s refined wedding celebration, every detail was crafted with intention — and the choice of caterer was no exception. The couple entrusted Perche & Giraud with elevating their reception, and what a deliciously unforgettable decision it was. Set in a lush, sun-dappled landscape, guests were welcomed into an atmosphere where authenticity met modern flair — just like the couple themselves: generous, heartfelt, and truly unforgettable. Option 1: Rustic soul, reimagined with elegance. An effortlessly tender confit of beef chuck, delicately shredded in the Périgourdine style, served alongside flower-shaped potatoes carved with artistic precision, and slow-cooked carrots with subtle, sweet notes. A plate that tells a story — of timeless craftsmanship with a refined, contemporary twist. Option 2: Seaside sophistication with a touch of lightness A perfectly seared fillet of sea bass, paired with a medley of fresh, crisp vegetables in a classic vierge dressing, a silky sweet potato purée, and a scattering of crunchy young greens. A delicate balance of finesse and indulgence, designed to captivate even the most discerning palates. Every dish was served with an impeccable sense of aesthetics — each plate as stunning as a dream, or perhaps a painting brought to life. Perche & Giraud did more than serve a meal — they crafted a journey. One that delighted, surprised, and deeply satisfied. A culinary experience as heartfelt and moving as the love that brought this day to life. Every bite: a moment of poetry. Every plate: a love letter to French gastronomy. If you’re dreaming of a wedding where emotion speaks through every course, take a page from Jeanette and Alessandro’s story — and treat your guests to the exceptional artistry of Perche & Giraud.

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[field title=”Florals & Decor”]

Every great love story deserves an equally unforgettable setting, and for Jeanette and Alessandro’s celebration, Maison Velvet brought floral artistry to new heights. At first glance, their creations whispered elegance, softness, and intentionality. Maison Velvet curated an atmosphere that was both garden-inspired and undeniably refined — a vision of natural romance, classic French elegance, and modern poetic flair. The Ceremony Towering arrangements of ivory peonies, soft blush garden roses, queen anne’s lace, and delicate hydrangeas framed the aisle like living sculptures. Their organic, asymmetrical compositions blended effortlessly into the Provencal landscape, as if they had bloomed there naturally just for this moment. Each arrangement seemed to dance with the light, catching the gentle sun of late afternoon and enhancing the emotional weight of every vow. The Bouquet Jeanette’s bridal bouquet was a cloud of white peonies, freshly bloomed and perfectly imperfect — a nod to timeless beauty with a whisper of modern simplicity. Nestled against the backdrop of a Louis XVI armchair, it looked like something out of a painting, perfectly echoing the romance of the château setting. The Reception Long tables set in the courtyard came alive under Maison Velvet’s touch. Minimalist bud vases and antique crystal held single stems of soft florals, creating a floating garden effect. Clustered at the bases of the tables, cascading greenery and florals grounded the space and gave it an ethereal, immersive charm. Every petal, every stem, every placement spoke of thoughtful design. Maison Velvet didn’t just decorate — they told a story in flowers. One of grace, intimacy, and natural abundance. Their work was not only breathtaking in person — it translated like a dream through the lens, capturing the very essence of this effortlessly elegant wedding. If you’re dreaming of florals that are anything but ordinary — Maison Velvet is the name to know.

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[field title=”Wedding Cake”]

The Giant Lemon Meringue Tart That Stole the Show. Some desserts simply delight… and then some leave a lasting impression. For Jeanette and Alexandro, it was a giant lemon meringue tart by Perche & Giraud that truly stole the spotlight — a sweet masterpiece, as breathtaking as it was delicious. Crafted by Chef Jérôme and displayed like a work of art on a grand white table, this one-of-a-kind creation quite literally took the couple’s breath away. From the moment it entered the scene, a collective “wow” rippled through the guests. With its perfectly torched meringue swirls, vibrant edible petals, and exquisitely balanced citrus notes, it was nothing short of a symphony of beauty and flavor. Floral petals, bursts of freshness, and a stunning visual impact. Every spoonful was a harmony of textures: the crispness of a delicate shortcrust base, the silkiness of the lemon cream, and the cloud-like lightness of the caramelized meringue.

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[field title=”Readings, Ceremony Music, Reception Songs”]To bring softness and soul to the ceremony, the bride invited the incredibly talented Maïté – Les Violons de Mon Cœur.

Her live violin performance added a tender, luminous touch — every note floating like a whisper of love in the air. A moment of pure grace that left hearts full and eyes glistening.[/field]
[field title=”Special Detail #1″]

Straight from Venezuela, the bride and groom brought a live band from back home — and they lit up the night! With infectious Latin rhythms, non-stop dancing, and an unforgettable Hora Loca, the celebration turned into a full-on fiesta. It was vibrant, electric, and oh-so-caliente — a true taste of Venezuela that kept guests on their feet until the very last beat.

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Some moments during a wedding go beyond beauty — they become pure, raw emotion. This was one of them. From the first look, as Jeanette appeared in her gown, a soft smile on her lips and a bouquet in hand, to the tear that gently escaped Alexandro’s eye as she walked toward him, time seemed to pause. In the intimacy of an elegant hallway bathed in light, they saw each other for the first time that day. Hands trembled slightly, eyes sparkled, and hearts raced. A quiet, sacred moment before the celebration. And then, during the ceremony, surrounded by their loved ones, the emotion rose again. A father’s embrace, a groom’s glance full of gratitude, and a bride’s radiant joy — all captured in frames that speak louder than words. These photos hold the heartbeat of the day — proof that love, when genuine, can be felt in every breath, every tear, every smile.

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Photography: Laurine Bailly | Event Planning: Mademoiselle Events | Floral Design: Maison Velvet | Wedding Dress: Pronovias | Cake: Perche & Giraud | Reception Venue: Chateau De Robernier | Catering: Perche & Giraud | DJ: Odysea Music | Groom's Attire: Jean-Jacques Cérémonie | Beauty: Fanny Calypso | Rentals: Joli Bazaar | Weddings Rings: Blue Nile

A Whisper in the Clouds: An Ethereal Celebration at Villa Balbiano


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

At the breathtaking Villa Balbiano, nestled on the serene shores of Lake Como, we brought to life a vision as timeless as the landscape itself. Our beautiful couple dreamt of an intimate wedding that felt like a whisper in the clouds – soft, ethereal and effortlessly elegant. The ceremony mirrored the sky above, with layers of white florals and delicate textures, floating like a cloud over the lake. After the ceremony, the guests were invited to unwind with sunset cocktails by the pool -spritzes in hand, soft Italian jazz floating through the air, and golden hour casting magic on the villa. As the sun dipped behind the hills of Lake Como, guests made their way into Villa Balbiano’s enchanting cherry tree garden – a hidden gem that set the stage for a dinner party, intimate yet grand. At the heart of it all was a long, serpentine table, winding gracefully through the trees like a ribbon of celebration. Its curves weren’t just beautiful, they symbolized the journey of love : fluid, continuous and ever-evolving.

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[field title=”Proposal Story”]

She always loved the story of Romeo and Juliet – not for the tragedy, but for the intensity of a love that felt destined. While traveling in Verona, he surprised her with a visit to Juliet’s famous balcony. As she leaned over the stone, he stood below, calling out to his “Juliet” before holding out a ring that promised their forever. That promise became the beginning of their journey to Lake Como, where their wedding unfolded like the modern fairytale they had always dreamed of.

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[section title=”The Fashion”]
[field title=”Wedding Gown”]

The bride wore a Kamelia Andrioti wedding gown, a masterpiece of modern bridal fashion – a perfect balance between ageless romance and contemporary edge. Instead of the traditional “princess gown”, she wore a piece that felt artistic and bold, while still undeniably romantic. To complete her bridal look, our bride chose a sculptural, statement hat. Dramatic yet timeless, the piece framed her look with effortless sophistication, blending high-fashion elegance with a sense of individuality and modern romance. The whole look was a perfect reflection of a woman rewriting tradition with grace, strength, and unfading beauty.

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[field title=”Bridesmaid Dresses”]

The bridesmaids’ fashion was a celebration of bold elegance and timeless glamour. They chose sequins- the ultimate symbol of enduring style – in a striking combination of gold and silver, creating a look that shimmered with sophistication. Rather than all wearing the same dress, each gown was tailored slightly differently to reflect each bridesmaid’s unique connection to the bride, adding a personal and heartfelt touch to the cohesive, dazzling ensemble.

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[field title=”Groomsman Attire”]

The groom and groomsmen wore tailored suits by Scala, a perfect blend of modern sophistication and timeless elegance. With clean lines, impeccable fit, and subtle detailing, it is ideal for an Italian wedding that also complements the ethereal romance of his bride’s look.

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[section title=”The Details”]
[field title=”Food & Drink”]

The wedding menu celebrated the best of Italy. Guests enjoyed Aperol Spritz and signature cocktails during the cocktail hour by the pool, followed by traditional Italian dishes – fresh pasta, seafood, and risotto – paired with top Italian wines and plenty of Champagne. Simple, elegant and undeniably delicious.

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[field title=”Florals & Decor”]

Ceremony: An all-white palette reflected the pure, serene beauty of Lake Como and its skies, and also reflected the beauty of our gorgeous bride. Crisp white flowers created a clean, elegant backdrop – a mirror of the lake’s calm and ethereal charm. Instead of traditional chairs, guests were seated on white, curvaceous, plush couches that mirrored the softness of clouds. We created bulky, flowing shapes for a modern, airy touch. Cocktail hour: Inspired by Italian chic and golden hour hues, the cocktail decor embraced warm yellow and orange tones that evoked the vibrant glow of an Aperol spritz, creating a stylish, sun-kissed Italian flair. Dinner: The palette shifted to royal blue and white, accented with gold in the chairs, table, and cutlery. Blue and white flowers added sophistication, while the flourishing cherry trees framed the long table with playful elegance. Mirrored tabletops and round mirrored chandeliers elevated the setting, reflecting light and adding a sense of luxury and glamour to the regal, clean-cut design. A perfect setting for an unforgettable Italian dinner.

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[field title=”Wedding Cake”]

The wedding cake was a three-tiered cake, simple and elegant, adorned with small royal light blue flowers that perfectly echoed the dinner decor. Chic, refined, stylish and classic.

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[field title=”Readings, Ceremony Music, Reception Songs”]

During the ceremony, the couple shared a deeply personal moment that echoed their love story. A heartfelt reading, inspired by the timeless passion of Romeo and Juliet, set the tone – celebrating love that is bold, enduring, and destined. When the couple exchanged their vows, it felt like a modern fairytale unfolding, promises whispered under the Lake Como sky, a joyful rewrite of the classic tale, and a reminder that their love story, unlike Shakespeare’s, had a happy ending.

[/field]
[field title=”Special Detail #1″]The ceremony backdrop carried a dual meaning, blending personal significance with artistic inspiration. As a nod to the groom’s love and appreciation for Italian architecture, our design featured three open arches inspired by Italian triumphal arches. Each arch, or “gate” , symbolized a step along the couple’s journey – a meaningful passage leading them to their wedding day. The result was both a striking architectural statement and a poetic reflection of their love story, seamlessly connecting Italian heritage with the romance of Lake Como. [/field]
[field title=”Special Detail #2″]Instead of a traditional first look, the couple chose to savor every moment of their special day together. They took a private ride on a classic Riva boat across Lake Como, allowing them to unwind, enjoy each other’s company , and take in the breathtaking surroundings – just the two of them before joining their guests. Their grand entrance at the venue, arriving by boat, was as cinematic as it was intimate, setting the tone for a celebration that was personal, joyful, and unforgettable. [/field]
[field title=”Special Detail #3″]

A very special little guest took part in the ceremony – the bride’s niece, who has always held a cherished place in her heart. Rather than just scattering petals, she presented a single flower to the couple, symbolizing love, family and continuity – a touching detail that made the celebration feel even more personal and heartfelt.

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Photography: Sotiris Tsakanikas | Photography: Sotiris Tsakanikas | Cinematography: Kostas Kastanakis | Coordination: Stefanotis Weddings | Coordination: Stefanotis Weddings | Event Design: Stefanotis Weddings | Event Planning: Stefanotis Weddings | Floral Design: THE GARDEN OF LOVE | Wedding Dress: Kamelia Andrioti | Cake: The Cakers | Invitations: Atelier Invitations | Ceremony Venue: The Heritage Collection | Reception Venue: The Heritage Collection | DJ: Blunotte Events | Groom's Attire: Scala | Wedding Venue: The Heritage Collection | Beauty: Joanna Stella Papathanasiou | Rentals: Tableset Luxury Rentals | Rentals: Preludio Noleggi | Rentals: Latini

These Vendors are members of our Little Black Book.
For membership information, click here
Romance Beneath the Light Blue Ceilings of Rosecliff Mansion


[section title=”The Planning”]
[field title=”Wedding Colors”]Light Blue and White[/field]
[field title=”Design / Vibe / Vision”]

For our wedding, we envisioned a timeless, romantic, and deeply personal celebration that honored Rosecliff’s elegance—especially its iconic light blue ceiling and historic architecture.

[/field]
[field title=”Proposal Story”]Our love story began during the peak of COVID, proving that even in the most challenging times, love finds a way. After connecting on Bumble, our first date turned into something unforgettable—braving a snowstorm on the eve of my birthday, we met for dinner at Alcove, a cozy restaurant nearby, and then ventured outside to roast s’mores when the city was covered with snow. By our second date, Luke’s charm shone through as he surprised me with flowers and a trip to the North End. His thoughtful gestures quickly won my heart. What started as a snowy spark soon blossomed into a love story for the ages.

Our journey to the aisle was equally magical—Luke proposed at Castello di Amorosa in Napa Valley, taking me up to a tower where he had hired a photographer to capture the moment, surprising me with a table of red roses and a bottle of champagne to celebrate.[/field]
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Generation Tux

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[section title=”The Details”]
[field title=”Food & Drink”]

The wedding day food was a playful nod to New England with lobster rolls and a Native Shellfish Raw Bar served during cocktail hour. Signature Cocktails to represent Carey, Luke, and their beloved pup Fenway were the “Carey and The City Cosmo”, “Luke’s Old Fashion”, and “Fenway’s Espresso Martini”. Blackstone Caterers also provided a Cacio e Pepe first course, followed by a choice of entree for either sea scallops or filet mignon.

[/field]
[field title=”Florals & Decor”]We incorporated abundant candlelight, lush florals with pops of light blue, and a statement ceremony featuring a flower bar dripping with hydrangeas. For the ballroom reception, we focused on creating a breathtaking head table, overflowing with candles and flowers to fill the room with warmth and romance. [/field]
[field title=”Wedding Cake”]The wedding cake designed by Confectionery Designs was inspired by the design of Carey’s Ines Di Santo wedding gown.[/field]
[field title=”Readings, Ceremony Music, Reception Songs”][/field]
[field title=”Special Detail #1″]As a personal nod to our story, we even had customized Red Sox sugar cookies for guests to enjoy.[/field]
[field title=”Special Detail #2″]

After Carey’s dress was altered, she used the extra material to make a custom bridal jacket she wore from her first look until after their cocktail hour.

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Photography: Move Mountains Co. | Cinematography: The Social Frm | Cinematography: Move Mountains Co. | Event Planning: Casey & Co. Events | Floral Design: Stoneblossom | Cake: Confectionery Designs | Invitations: Minted | Invitations: Sterling Stripes | Ceremony Venue: Rosecliff Mansion | Reception Venue: Rosecliff Mansion | Bridesmaids' Dresses: Dessy Collection By Vivian Diamond | Catering: Blackstone Catering | DJ: DJ Equal | Groom's Attire: Classic Tuxedo | Groomsmen's Attire: Generation Tux | Beauty: Rhode Island Wedding Hair | Beauty: Jennifer Viveiros | Rentals: Peak Event Services

These Vendors are members of our Little Black Book.
For membership information, click here
High School Sweethearts Tie the Knot in a Coastal Celebration of Refined Elegance


[section title=”The Planning”]
[field title=”Wedding Colors”]

The colors of the day were blue, pink, and white with pops of yellow and orange incorporated into the florals.

[/field]
[field title=”Design / Vibe / Vision”]

Alden envisioned a wedding that effortlessly blended relaxed coastal charm with refined elegance, combining sophisticated and traditional aesthetics. She wanted the celebration to feel warm, organic, and natural – with an atmosphere that radiated joy. It was important to her that the day reflect meaningful elements from both her and Walker’s lives, creating a deeply personal and unique experience. Kelsey Kelley of K.Kelley Designs beautifully translated Alden’s vision into reality through a thoughtfully crafted invitation suite and day-of details. Her artistry brought a cheerful, fun, and vibrant energy that perfectly complemented the venue and tied everything together in a cohesive and visually stunning way.

[/field]
[field title=”Proposal Story”]Alden and Walker are high school sweethearts who’ve been together since 11th grade. Over the years, their shared love for fitness and the outdoors has remained constant, so it felt perfectly on brand when Walker proposed during a run.

Alden recalls the story: “We were home for the weekend in the fall, visiting family, and had planned to go for a run that Saturday morning. I was actually the one who suggested it, so nothing felt out of the ordinary — I wasn’t suspecting a thing. We chose to run through a nearby park that winds through trails, swamps, and along the shoreline of a bay, with little secluded beaches tucked away. About two miles in, Walker suddenly veered off the trail and said he spotted a turtle he wanted to show me. I walked toward where he pointed, and when I turned around, he was down on one knee asking me to marry him.”

It was a quiet, sweet moment just the two of them as they were surrounded by nature. To make it even more meaningful, the proposal happened in the very same park where Alden’s parents got engaged over 30 years ago, adding another beautiful layer to the story.[/field]
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Alden went into dress shopping with an open mind — she didn’t have a specific style in mind, but she was eager to try on a variety of silhouettes and let her instincts guide her. Even though she wanted to complete all of her appointments before making a final decision, one dress stood out. Unbeknownst to her, her mom felt the same way — but kept her thoughts to herself until the end. Over cocktails, her mom finally shared her opinion, and their conversation sealed the choice. The decision felt right, meaningful, and perfectly timed. The final choice was a stunning, fully lace gown by Monique Lhuillier with a detachable off-the-shoulder sleeve. Alden wore a shortened version of her mother’s wedding dress to exit the reception, which was sentimental and meaningful. Alden and her mom went to all the alterations together, and they shared that it was a fun process to bring her mom’s dress back to life and for Alden to wear it on her big day!

[/field]
[field title=”Bridesmaid Dresses”]Alden went with the traditional look of having her bridesmaids in matching dresses. Choosing one she thought would feel comfortable and flattering on all thirteen of them was a top priority! She ultimately chose a customizable design from LulaKate, which gave her the freedom to select the bodice, skirt style, fabric, and color — making the dresses both personal and cohesive with the feel of the wedding overall. She worked with Bella Bridesmaids to handle the ordering process, and they made everything incredibly seamless, helping bring her vision to life with ease.
[/field]
[field title=”Groomsman Attire”]To complement the bridesmaids’ look, Walker and his groomsmen wore classic black tie attire, creating a refined contrast that elevated the overall aesthetic of the day.
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[field title=”Food & Drink”]Alden and Walker are true foodies — one of their favorite pastimes is exploring new restaurants together in New York City! So, when it came to planning the wedding menu, they had a blast curating the perfect selection of hors d’oeuvres, dinner menus, and late-night bites. They drew inspiration from their Virginia roots, places they had traveled, and the fresh, coastal cuisine of Florida, ensuring the menu reflected both favorite foods and family traditions.

One special touch was a bite-sized sweet potato ham biscuit, a beloved hometown favorite from Virginia, which they worked with the chef at Gulf Stream Golf Club to serve as a passed hors d’oeuvre during cocktail hour. For the main course, Alden chose a filet topped with a blueberry gastrique, a meaningful tribute to one of her father’s signature recipes.
[/field]
[field title=”Florals & Decor”]The vision was bright, cheerful, and full of life. When designing the floral arrangements, we took inspiration from the natural beauty of the beach and golf course where they tied the knot in Florida, incorporating shades of blues and greens that reflected the surrounding landscape. Alden also wanted the wedding to feel in harmony with the Mediterranean and Spanish-inspired architecture of the clubhouse, designed by Addison Mizner, where the reception was held. To complement the warmer tones in the club, we added pops of soft yellows, orange, peach, and blush, creating a vibrant and cohesive color palette that felt both fresh and timeless.

Alden and Walker’s rehearsal dinner was a charming garden party theme inspired by Mrs. Brown, who loves flowers and gardening. To reflect this, we incorporated terracotta potted herbs into the table design, nestling them between the spring-forward floral arrangements. This subtle yet meaningful detail brought a sense of warmth and familiarity to the evening, creating a garden-inspired atmosphere that felt both personal and inviting.

The rehearsal dinner was followed by a true Florida-themed welcome party! As the first event of the weekend for the majority of their guests, Alden and Walker wanted to create a quintessential Florida feel, welcoming their guests to the destination with bright greens and pinks, tropical flowers, and an outdoor landscape
[/field]
[field title=”Wedding Cake”]

We worked with Earth and Sugar for Alden and Walker’s wedding cake which was both an almond cake with lavender buttercream and a lemon cake with strawberry buttercream. The cake was designed to look like it was hand painted in a whimsical way to play on the wedding design’s fun and joyful feel.

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[field title=”Readings, Ceremony Music, Reception Songs”]

Their ceremony followed the framework of an Episcopalian wedding, with special touches that reflected Alden’s Greek heritage. Alden walked down the aisle to a string trio playing Trumpet Voluntary. Alden and Walker danced a choreographed first dance to Frankie Valli’s “Can’t Take My Eyes Off You,” played live by Hi-Definition Party Band. To kick off the party after Alden’s dance with her dad, Walker danced with his mom to Dancing In The Moonlight by King Harvest, first inviting their families to join, then all of their guests.

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[field title=”Special Detail #1″]

Growing up, Alden spent lots of time visiting her grandparents in Florida, and now her parents also cherish Gulf Stream and the club as a special part of their lives. Alden wanted to honor both her and Walker’s grandparents, who are no longer with them, and included thoughtful tributes to them throughout the wedding. During the ceremony, they reserved seats in the front row on both sides in loving memory of their grandparents. And as a heartfelt surprise during the reception, they gifted their parents embroidered napkins featuring their grandparents’ initials and a motif representing what was important to them, ensuring their presence was felt throughout the day in spirit.

[/field]
[field title=”Special Detail #2″]Her aunt, who is also her godmother, performed the crowning ceremony, a meaningful tradition in Greek weddings. During this ritual, two crowns are joined together by a ribbon to symbolize unity — a practice known as the Crowning of the Stefana. As the crowns were placed on their foreheads, Alden and Walker were symbolically crowned the King and Queen of their home, a role they would embrace with love and faith. What made this moment even more poignant was that the crowns used in their ceremony were the same ones that had blessed Alden’s grandparents’ marriage. It was a deeply moving and unforgettable moment that tied their love story to generations before them.[/field]
[field title=”Special Detail #3″]

Alden and Walker had a large wedding party, and it was important to them that the entire group be seated together on their wedding night. They chose to place everyone at one long, statement head table with overhead floral arrangements that were unique to their table and a specially designed tablescape. It created a warm, intimate atmosphere, and sharing that special dinner made the evening even more meaningful.

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Photography: Shauna and Jordon | Videography: Erikson Corbin | Event Design: Anna Caroline Weddings | Event Planning: Anna Caroline Weddings | Wedding Dress: Monique Lhuillier | Bakery: Earth And Sugar | Stationery: K. Kelley Designs | Bridesmaids' Dresses: Bella Bridesmaid | Bridesmaids' Dresses: Lula Kate | Transportation: Park Limousine Palm Beach | Wedding Venue: Gulf Stream Golf Club | Beauty: The Clyque | Bridal Luncheon Catering: Laura Ashley Catering | Bridal Luncheon Venue: Private Residence | Ceremony Entertainment: Master Musicians | Florals: Bridal Luncheon, Rehearsal Dinner, and Welcome Party: Ellie’s Garden | Getaway Car: Chauffeured Miami | Reception Entertainment: Big Night Dynamite | Rehearsal Dinner & Welcome Party Venue: The Little Club | Welcome Party Entertainment: Good Musicians

These Vendors are members of our Little Black Book.
For membership information, click here
Timeless French Elegance with a Modern Blue Palette at The Farmhouse on Green Bluff


[section title=”The Planning”]
[field title=”The Inspiration”]

This styled shoot was our take on a modern, French-inspired wedding—where timeless elegance meets contemporary romance. Soft, layered shades of blue set the tone, from the delicate toile envelope liners to the refined tablescape and floral details. Every element was thoughtfully curated to blend the effortless charm of the French countryside with a modern, elevated aesthetic. The result is a dreamy, romantic celebration that feels both classic and fresh, perfect for the couple who craves sophistication with a touch of whimsy.

[/field]
[field title=”Wedding Colors”]Periwinkle, Blue, Sage, White, Cream[/field]
[field title=”The Venue”]

The Farmhouse on Green Bluff was the perfect location to bring to life our French countryside vision. The open fields, country scenery, and rolling hills provided the soft landscape to tie everything together.

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[field title=”Wedding Gown”]

All three gowns and suits are from Roselily Bridal and Tuxedo in Richland, WA. When choosing gowns for the shoot, we were inspired by traditional French toile lace designs and the simplistic elegance of the French countryside. Derrick Marie by Maggie Sottero is a stunning floral jacquard ball gown, which is truly the perfect gown for a modern bride wanting sophistication and something unique. Alton by Eleanor Rose from Roselily’s personal collection is a sleek, fitted gown with gorgeous seamwork and clean, purposeful lines, combining romanticism and elegance. Laila by Maggie Sottero is a strapless a-line gown with scattered 3D florals, which gives the dress the perfect feel of a timeless garden party.

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[field title=”Wedding Party”]

Bridesmaids wore dainty blue dresses with floral and lace textures, which perfectly threaded the elegance of the day throughout all aspects. Exquisite shoes from Bella Belle and Jimmy Choo.

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[field title=”Florals & Decor”]

Florals from Adelaide Co Floral were lush, romantic, and whimsical– soft and full of texture. Using neutral colors full of creams, whites, and sage, pops of blue added the perfect modern, elegant touch. Bouquets were garden-inspired, and tablescapes were refined and fresh.

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[field title=”Favorite Design Element”]

Still Waters Paperie created elegant invitations and day of paperie, full of intentional design and layered texture. Details like handmade paper, vintage postage, delicate patterns, silk ribbon, and cameo wax seals created a seamless design that set the tone for the day. The paper goods hinted to the French inspired details and elevated the modern garden aesthetic. Layered Cake Artistry created unique and modern cakes & dessert– full of texture, pattern, and colors that wowed everyone. Garden inspired layers, baroque details, French colors combined for the sweetest treat.

[/field]
[field title=”Tips To Pull Off The Look”]Bridesmaids pulled off the sweetest nontraditional look carrying floral baskets, instead of bouquets. This modern element nodded to the countryside aspect while including the garden lush florals.[/field]
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Photography: Alex Lasota | Event Planning: Events By Edz | Floral Design: Adelaide Co Floral | Wedding Dress: Roselily Bridal & Tuxedo | Cake: Layered Cake Artistry | Invitations: Still Waters Paperie | Shoes: Bella Belle Shoes | Shoes: Jimmy Choo | Wedding Venue: The Farmhouse on Green Bluff | Beauty: Amy Rene | Beauty: Connie Delamora | Host: The Styled Wedding Series | Rentals: Event Rents | Rentals: Tabled Harmony | Rentals: 509 Event Rentals

These Vendors are members of our Little Black Book.
For membership information, click here
How Wedding Vendors Can Get More Clients Online in 2025

The wedding industry has always been competitive, but in 2025, couples are making decisions differently than they did even five years ago. Instead of relying on word-of-mouth or bridal shows, today’s engaged couples start their search online—whether through Google, social media, or even AI tools like ChatGPT.

For wedding vendors, this shift means one thing: your online presence is the key to growth. If you want to book more clients, you need to show up where couples are searching, build trust through digital touchpoints, and make it easy for them to connect with you.

This guide breaks down the best strategies wedding vendors can use to attract more clients online in 2025.

Optimize Your Vendor Directory Presence

Vendor directories are still one of the most reliable ways to connect with couples actively looking for services. Unlike social media followers who may or may not be engaged, couples browsing directories are usually in decision-making mode.

To maximize your results:

  • Complete your profile with high-quality images, detailed descriptions, and pricing transparency where possible.
  • Showcase reviews from past clients—social proof builds trust faster than any ad campaign.
  • Refresh content regularly so your listing looks current and active.

Start by joining one of the most trusted directories in the industry: Style Me Pretty’s Vendor Directory. A strong listing there can put your business directly in front of thousands of engaged couples.

Leverage Social Media for Discovery & Trust

Platforms like Instagram, TikTok, and Pinterest remain essential for wedding vendors. They aren’t just places to share pretty photos—they’re discovery engines. Couples use them to gather inspiration, find local vendors, and check credibility.

Best practices for vendors in 2025:

  • Share behind-the-scenes moments, not just polished work—authenticity sells.
  • Use short-form video (Reels, TikTok) to show process, personality, and results.
  • Create Pinterest boards tied to wedding themes (boho, modern, luxury) and tag your services.
  • Add links in bios and posts that drive traffic back to your website or directory profile.

Run Smart Paid Campaigns

Paid ads can accelerate growth when managed strategically. The key is understanding intent.

  • Google Ads (Search & Performance Max): Capture couples searching for “wedding planner in Los Angeles” or “best wedding florist near me.” These leads are highly motivated.
  • Meta Ads (Facebook & Instagram): Useful for retargeting website visitors or raising brand awareness among engaged users.

A simple strategy:

  • Run local search campaigns for high-intent keywords.
  • Retarget those visitors on Instagram with client testimonials or portfolio highlights.
  • Start small, track performance closely, and only scale spend on campaigns that bring measurable ROI.

Create Content That Answers Couples’ Questions

Couples have endless questions during wedding planning—and if you answer them online, they’ll find you first. This is where blogging and educational content shine.

For example:

  • “How to Choose a Wedding Photographer in Los Angeles”
  • “5 Questions to Ask Before Booking Your Wedding Planner”

Tips for content success:

  • Match headings (H2/H3s) to natural questions couples search.
  • Provide concise, clear answers in the first 1–2 sentences.
  • Use FAQ schema so your answers can appear in Google’s “People Also Ask” and AI-powered search results.
  • Check out Style Me Pretty for inspiration on how content and editorial elevate brand authority.

Build a Strong Review & Testimonial Strategy

Nothing builds trust like authentic feedback. Reviews are often the deciding factor for couples comparing multiple vendors.

Action steps:

  • After each wedding, send a quick, friendly request for a review (make it easy with a direct link).
  • Highlight reviews on your vendor directory profile, Google Business Profile, and website.
  • Pull snippets of testimonials into social media graphics or Instagram Stories.

Nurture Leads with Email & CRM Tools

Not every couple books on the first interaction. That’s where email marketing and CRMs come in.

Tools like HoneyBook, MailerLite, and HubSpot allow you to:

  • Set up automated nurture sequences (welcome emails, planning checklists, reminders).
  • Send personalized follow-ups after initial inquiries.
  • Stay top-of-mind with seasonal promotions or inspiration newsletters.

Vendors who build an email list gain a direct line to potential clients without relying entirely on social platforms or ad spend.

Track Performance & Adapt

Finally, the most important part of online marketing: measurement. Without data, you’re guessing.

What to track:

  • Website traffic sources (Google Analytics).
  • Referral traffic from AI platforms like ChatGPT or Gemini.
  • Cost-per-lead and booking rates from ads.
  • Engagement on social posts.

If Instagram Reels bring 5 inquiries a month but TikTok only brings 1, shift your time and resources accordingly. Success comes from testing, tracking, and adjusting.

Conclusion

Winning clients online in 2025 isn’t about choosing just one channel—it’s about creating a connected strategy. By optimizing your vendor directory presence, staying visible on social, running smart paid campaigns, publishing educational content, and nurturing leads with email, you’ll be positioned to thrive in a competitive market.

Start with the basics: create a strong presence in trusted directories like Style Me Pretty’s Vendor Guide. From there, layer in social, ads, content, and email marketing to build a sustainable funnel of new clients.

Your future clients are already searching online. The question is: will they find you first?

FAQ

  1. What’s the fastest way for wedding vendors to get clients online?
    Combine a complete vendor directory listing with local Google Search ads and strong reviews. This puts you in front of high-intent couples and builds trust quickly.
  2. Are wedding directories worth the money in 2025?
    Yes—directories capture couples who are actively comparing vendors. Keep your listing current, visual, and review-rich to maximize inquiries. Start with Style Me Pretty’s Vendor Directory.
  3. How much should I spend on ads to start?
    Begin with a small, testable budget (e.g., $10–$30/day) on local, high-intent keywords, then scale only the campaigns that produce affordable inquiries.
  4. How do I track ROI from AI/LLM referrals?
    Use UTM parameters and check GA4 for referral traffic (e.g., ChatGPT, Gemini). Tools that monitor LLM visibility can complement this, but GA4 remains your source of truth for conversions.
  5. What should my vendor profile include to increase inquiries?
    Clear pricing/context, location/service areas, 8–12 standout images, recent reviews, and a fast contact CTA. Refresh quarterly to stay competitive.


An Island Celebration of Timeless Elegance and Thoughtful Design


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

Taryn wanted a wedding that was going to be timeless, elegant, and something she could look back on forever and love just the same, so we chose a classic palette of white, green, and wood tones that both blended perfectly with the venue but highlighted how intimate their day was.

The overall aesthetic was timeless and sophisticated, with a strong focus on intentional design. Events by Genevieve brought the couple’s vision to life with an editorial approach to layout, flow, and visual storytelling. The design was classically romantic, with lush florals, luxurious textures, and thoughtful use of natural light. Personalized touches — like custom calligraphy signage and bespoke welcome bags from San Juan Island Sea Salt — added a sense of intimacy and refinement.

[/field]
[field title=”Proposal Story”]

**Video note: Films for this client are not shared on Vimeo or YouTube due to her public figure nature; however, they are available at a private link, which I have shared below. You can select either the Vertical Highlight or Horizontal Highlight for a 2-minute summary film. The Speech/Ceremony edits are for the client’s personal use only and not intended for publication.

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[section title=”The Fashion”]
[field title=”Wedding Gown”]The bride wore a beautiful gown from Kleinfeld Bridal, featuring dramatic structure, a giant bow on the back, and romantic detailing. The silhouette was both sculptural and feminine, designed to move gracefully while making a powerful visual statement.[/field]
[field title=”Bridesmaid Dresses”]

Bridesmaids wore soft, champagne-toned dresses from Birdy Grey, each style offering subtle variations in neckline and silhouette to complement individual preferences. Their matching robes and slippers — also from Birdy Grey — added a sense of cohesiveness to the getting-ready suite.

[/field]
[field title=”Groomsman Attire”]

The groomsmen were dressed in classic black tuxedos with crisp white shirts and traditional black bow ties, perfectly in step with the formal yet understated elegance of the day. The styling was minimal and timeless, complementing the bridal party without overpowering the overall aesthetic. The Groom wore a custom tuxedo by Robbie & Co. in NYC. He had their wedding date embroidered on his cuffs and his and her new last name, “York,” sewn into his suit lining, a special homage to his step-dad, who raised him.

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[section title=”The Details”]
[field title=”Food & Drink”]

Catering and bar service were provided by Roche Harbor Resort, known for its exceptional Pacific Northwest cuisine. Signature cocktail featuring their famous Great Dane Bruce (as the Brucerita) added a fun personal touch to the celebration, while guests enjoyed a curated dining experience that emphasized seasonal flavors. Champagne was served from a statement champagne wall provided by Pennies Rentals — both a design element and a crowd favorite. The champagne wall was lined with a custom toile pattern that featured important things to Taryn and Alec: The Empire State building – the view they see from their NYC apartment, peonies, which Taryn and her mom grew in their garden together growing up, Roche Harbor, their wedding venue, a ferry as a nod to Alec’s Anacortes roots and the iconic way all their guests arrived at the wedding,. and monogram thoughtfully designed by Honest Calligraphy, featuring clean lines but a romantic touch of florals.

[/field]
[field title=”Florals & Decor”]Emerald City Flowers designed lush arrangements with a focus on layered neutrals and soft blush blooms, incorporating texture and movement through thoughtful floral selection. Tabletop styling was anchored by BBJ La Tavola linens, ribbed candles from Pennies Rentals, and elegant tableware from Cort Party Rental. Small chandeliers from Vintage Ambiance and large chandeliers from Noble Rentals added a romantic glow, while custom signage from Honest Calligraphy and On the Wall Design Studio tied the entire design story together.[/field]
[field title=”Wedding Cake”]

In a playful and personal twist on tradition, the couple opted to forgo a classic tiered cake in favor of one of their favorite treats — bundt cakes from Nothing Bundt Cakes. Each guest was served an individual mini bundt cake, creating a charming and interactive dessert experience that felt both thoughtful and delightfully unexpected. For their own cake-cutting moment, the couple shared a full-sized bundt cake in their favorite flavor, confetti — a choice that reflected their personalities while still feeling celebratory and elevated in presentation.

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[field title=”Readings, Ceremony Music, Reception Songs”]

Set in a garden overlooking the harbor, the ceremony was serene and deeply personal. The bride made her entrance to a live rendition of I Will Always Love You, arranged and performed on piano by Aaron Buckner — an emotional and unforgettable moment. The couple exchanged written vows to each other; some of the most heartfelt and moving vows we have had the pleasure of witnessing. The backdrop was simple yet elegant, allowing the natural beauty of the setting and the emotional weight of the moment to take full presence.

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Photography: Janet Lin Photography | Event Planning: Events by Genevieve | Floral Design: Emerald City Flowers | Wedding Dress: Kleinfeld Bridal | Cake: Nothing Bundt Cakes | Invitations: Honest Calligraphy | Bridesmaids' Dresses: Birdy Grey | Groom's Attire: Robbie's Suits NYC | AV: Insaiyan Entertainment | Electric Cellist: Gretchen Yanover | Location: Roche Harbor Resort | Painted perfume and champagne bottle: Sarah Bate | Pianist: Aaron Buckner | Rentals: Noble Event Rentals | Rentals: Vintage Ambiance | Rentals: BBJ La Tavola | Rentals: Cort Party Rentals | Rentals: Pennie's Rentals | Rentals: On the Wall Design Studio | Weddings Rings: Christi Sothers

These Vendors are members of our Little Black Book.
For membership information, click here
A Whisper of Spring and French Charm at a Private Estate Wedding


[section title=”The Planning”]
[field title=”Wedding Colors”]

almond, muted peach, baby pink, butter yellow, bone, olive green

[/field]
[field title=”Design / Vibe / Vision”]

A Timeless Garden Affair Set against the backdrop of Madeline’s family’s estate in Stockton, CA, Madeline & Max’s wedding embodies the essence of a Spring garden, timeless and chic, with a touch of French-inspired romance in honor of Max’s heritage. With a soft color palette of almond, muted peach, baby pink, butter, bone, and olive, the design feels effortlessly romantic yet refined. Lush florals, delicate paper goods, and elegant tablescapes create a harmonious blend of natural beauty and understated luxury. The ceremony, framed by a dreamy garden setting, transitions seamlessly into an open-air tented reception, where formal yet inviting details set the tone for a night of celebration. This wedding is a celebration of classic European elegance and fresh, modern romance—a true reflection of Madeline and Max’s love story.

[/field]
[field title=”Proposal Story”]

They got engaged in Annecy, France, on the lake, just the two of them.

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[section title=”The Fashion”]
[field title=”Wedding Gown”]from the bride: I wanted to wear something timeless and elegant and bring in some texture with my veil. And I think the same for Max, we wanted him to look sharp and classic. I loved my dress. It was so comfortable and the fit was spot on. I changed into a Shona Joy dress at the reception and it was fun to have a separate look that was still gorgeous but more comfortable to move and dance in. [/field]
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[field title=”Food & Drink”]Madeline and Max’s wedding was not just a feast for the eyes but also a beautifully curated culinary experience that honored both family heritage and their shared love of fine flavors.

A deeply personal touch was woven throughout the menu with Madeline’s family’s estate-grown olive oil, a business founded by her late grandfather and still run by her family. As a tribute, this liquid gold was infused into the celebration in meaningful ways—from dipping breads at dinner to personalized bottles as escort card gifts and even a signature Olive Oil Martini.

Given the couple’s shared love for martinis, a dedicated martini bar featured their favorite Classic Dirty Martini with Hendrick’s gin, a vermouth wash, and olives, alongside an Espresso Martini and the distinctive Olive Oil Martini for a smooth, unexpected twist.

Adding to the lively cocktail hour, mobile oyster shuckers roamed the party, offering guests a selection of freshly shucked oysters with unique accompaniments, bringing an interactive and elevated element to the evening.

Dinner was a seasonal delight, featuring a stunning selection of stone fruit dishes and indulgent ribeye or scallop entrées, all thoughtfully designed to highlight fresh, locally sourced ingredients.

This wedding was a celebration of love, legacy, and impeccable taste[/field]
[field title=”Florals & Decor”]

A timeless garden romance with French-inspired charm, Madeline and Max’s wedding was a vision of effortless elegance. A lush floral arch of butter-hued blooms, soft pink roses, muted peach accents, and trailing greenery framed their vows, blending seamlessly with the estate’s natural beauty. The reception exuded warmth and refinement, with wooden accents, soft linens, upholstered seating, an airy draped tent, and cascading greenery. Twinkling lights and candlelit tablescapes set the mood, while romantic florals, elegant Provence-style china, and refined flatware added a touch of old-world charm.

[/field]
[field title=”Wedding Cake”]For the sweet finale, the couple’s wedding cake was as much a work of art as it was a dessert—a tiered masterpiece adorned with an abstract floral design reminiscent of a Monet painting, making it a breathtaking focal point throughout the evening.
[/field]
[field title=”Readings, Ceremony Music, Reception Songs”]

from the bride: My cousin was our officiant, which was meaningful on a number of levels. He had previously been married on the property last year, so it was special to have him kind of pass it on to us.

[/field]
[field title=”Special Detail #1″]

olive oil seating chart – Madeline’s family makes olive oil, so incorporating this into the wedding was really special for them. From the bride: We loved that people could take home and enjoy our olive oil and hopefully think of our wedding whenever they used it.

[/field]
[field title=”Special Detail #2″]

Martini bar – They are huge martini drinkers, so this was such a nice touch, and the MadMax martini was again very special since the gin was fat-washed with the family’s olive oil.

[/field]
[field title=”Special Detail #3″]

The New Design Band was incredible. From the bride: My parents got married 30 years ago and had an incredible 12+ piece band at their wedding (at Flood Mansion in SF). Our family loves music, and I grew up dancing with my dad at father-daughter dances, weddings, and birthdays. To have such an incredible band and to get to do my father-daughter dance with a live band to (You are the Sunshine of My Life – Stevie Wonder) was incredibly special and something we’ll look back on fondly for many years.

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Photography: Catherine Leanne Photography | Event Planning: Madix & Co | Floral Design: Lauras Flora | Gown: Alyssa Kristin | Cake: Pretty Please Bakeshop | Catering: Foxtail Catering | Lighting: Impact Lighting & Production | Beauty: Bridal MUAH | Bridal salon: Unveiled Bridal | Music: Dart Collective | Paper goods: Paper Refinery | Rentals: Standard Party Rentals | Rentals: Theoni Collection | oysters: Oysters XO

These Vendors are members of our Little Black Book.
For membership information, click here
A Fusion of Italian Romance and Asian Grandeur Amid the Italian Riviera


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

Inspired by the colors of the Italian countryside, the wedding color palette consisted of muted pastels like sage, ivory, mauve, and champagne. After the ceremony, the colors became slightly more saturated, incorporating pops of terracotta, lavender, red, and mulberry.

With a dress code of formal Italian Riviera and a fusion of Italian and Asian motifs, this blend of cultures made for one jaw-dropping celebration. With all of the natural elegance of the Italian landscape and the grandeur of Asian decor, this team created something truly one of a kind.

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[section title=”The Fashion”]
[field title=”Wedding Gown”]

The bride’s custom Valentino gown is the stuff dreams are made of. It was a delicate A-line gown, made of beaded lace in an abstract floral motif with metallic accents. The light peach lining added a warm and unexpected surprise to the ethereal ensemble.

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[field title=”Food & Drink”]

For cocktail hour, guests snacked on traditional Italian hors d’oeuvres, meats, and cheeses, while they watched artisans make the pasta for the night right in front of them! Guests were then treated to a meal created just for the occasion by Chef Domingo, a Michelin-star chef, crafted from local ingredients.

[/field]
[field title=”Florals & Decor”]

For the ceremony, white lilies and baby’s breath arrangements lined the white aisle, culminating in a massive iron and floral arch that framed the castle in the background. As the party transitioned into the reception, the flowers took on more color, with hanging wisteria installations floating over each table and whimsical arrangements in shades of purple and ivory lined the center of the table with pops of bright red tomatoes.

[/field]
[field title=”Wedding Cake”]In true Italian style, the couple added the finishing touch to traditional millefoglie before cutting into it and sharing it with their guests.
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Photography: Danilo And Sharon | Cinematography: Lumos Produzioni | Event Designer: LXE Moments | Floral Design: Federica Ambrosini | Wedding Dress: Valentino | Invitations: Truffypi | Shoes: Valentino | Lighting: Paulicelli | Entertainment: Allessando De Angelis | Entertainment: DUBVISION | Entertainment: Riviera Roaming Band | Entertainment: Terraross | Groom's Attire: P Johnson Tailors | Beauty: Evalovira Makeup Artist | Beauty: Yemima Eg | Event Planning & Production: Bespoke Unique Weddings | Guest & Bridal Family Concierge: Kenisha Wedding

These Vendors are members of our Little Black Book.
For membership information, click here
A Chic Vineyard Celebration in Earthy Hues at Villa Richter


[section title=”The Planning”]
[field title=”Wedding Colors”]

White and green, tobacco brown, mongoose, pesto green.

[/field]
[field title=”Design / Vibe / Vision”]

Vineyard elegant, chic wedding for Czech-Italian couple.

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[field title=”Proposal Story”]

After 7.5 wonderful years together, we embarked on a family vacation to Athens—just the two of us, along with my parents. We arrived a couple of days before setting off on a week-long boat trip, excited for a little pre-adventure city escape. From the moment we landed, I noticed something was a little off with him. He seemed distracted, distant in thought, and a little more insistent than usual—especially when he insisted we brave the long lines to go inside the Acropolis. I remember thinking, Please don’t propose in front of all these people! As the day unfolded, it became clear that something was on his mind. He wasn’t quite himself—smiling, but distant, as if replaying something over and over in his head. Little did I know, he had been planning one of the most unforgettable moments of our lives. Later that evening, back at our hotel, everything suddenly made sense. In the soft light of golden hour, surrounded by flowers, a chilled bottle of champagne, and the breathtaking view of the Acropolis from our balcony, he got down on one knee and asked me to spend forever with him. We celebrated the moment with a dinner to remember—an elegant evening at a Michelin-starred restaurant, shared with my family, marking the perfect end to the most magical day in Athens.

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[field title=”Wedding Gown”]First dress from Nuance bridal shop. [/field]
[field title=”Bridesmaid Dresses”]

The bridesmaids were asked to wear a green dress; the style and colour were up to them, as the bride wanted them to feel comfortable rather than having a united look.

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Tailor-made tux from Delor, with a waistcoat in light green to match the look.

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Since the groom is from Alto Adige, Italy, a famous wine region, and the family of the bride has a house in Italy too, top-quality wine was a must. French champagne was served from a champagne wall, and the sommelier introduced special wine to every course. Chef, who often cooks privately for the family, created an amazing fusion of Czech and Italian food, like traditional Czech svickova (beef and dumplings with veggie creamy sauce), but instead of dumplings, the meat was in ravioli, made from dumpling puff. A chef from one of the famous Michelin restaurants in Italy was invited as a guest and was very excited.

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[field title=”Florals & Decor”]

Vineyard wedding with a touch of Italy. Elegant, chic wedding. Reception romantic look accompanied by rsatan chandeliers. Mix of long and round tables with different tablecloths – sage velvet, green, and bird white and green pattern. Wine grapes and small lamps as a detail. The ceremony was held at the vineyard with an amazing view of Prague, so the flower decor was kept low to enjoy the view. A couple stayed on a round stage, surrounded by flowers.

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[field title=”Wedding Cake”]

Elegant, simple white cake decorated with fresh flowers. The cake was cut on the balcony and accompanied by pyrotechnic fountains. The couple said their thank you to the guests while the caterer cut the cake for them.

[/field]
[field title=”Readings, Ceremony Music, Reception Songs”]

The couple exchanged their readings after the official vows, but instead of using a microphone, they did it privately, just for them. An amazing jazz band played during the ceremony and for the cocktail party afterward.

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Photography: Matej Trasak | Cinematography: Jagr Video | Design: Exclusive Weddings In Prague | Event Planning: Exclusive Weddings In Prague | Floral Design: Frezia Fleur | Wedding Dress: Nuance Cz | Cake: Hanygato | Invitations: Manu kreative | DJ: Jan Meruna | Groom's Attire: Delor | Wedding Venue: Villa Richter | Beauty: Alina Vagner | Drapings: Dekorasi | Photography - Assistance: Jana Jezberova | Planning: Exclusive Weddings In Prague | Weddings Rings: Tiffany & Co.

These Vendors are members of our Little Black Book.
For membership information, click here
A Pastel-Hued Celebration of Timeless Romance in the Heart of Tuscany


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

The colors chosen for Nikita and Mattia’s wedding evoked a timeless elegance. Soft pastel tones — blush pink, ivory white, and powder blue — enveloped the ceremony in a dreamy, romantic atmosphere. Lush and refined floral arrangements enhanced every corner of the Renaissance villa, highlighting the natural beauty of the Tuscan landscape.

The mood and design of Nikita and Mattia’s wedding were the perfect blend of timeless romance and refined sophistication. The setting exuded a fairytale charm, with elegant architectural details and lush floral décor creating a dreamy ambiance. The overall style was classic yet delicate, with a focus on soft textures, graceful lines, and a harmonious balance between historic charm and contemporary elegance.

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[field title=”Wedding Gown”]

Nikita wore an elegant and timeless wedding gown: a silky, minimalist dress with a sleek silhouette that softly hugged her figure. The look was completed by a long, delicate veil with refined lace details, adding a romantic touch to her effortlessly graceful style.

[/field]
[field title=”Bridesmaid Dresses”][/field]
[field title=”Groomsman Attire”]Mattia looked sharp in a classic midnight blue tuxedo with satin peak lapels, paired with a crisp white shirt and a light ivory tie. His boutonnière, echoing the floral palette of the ceremony, added a subtle yet charming detail to his polished and sophisticated look.[/field]
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[field title=”Food & Drink”]

The menu for Nikita and Mattia’s wedding evokes a refined yet rustic style, blending the authentic flavors of traditional Italian cuisine with sophisticated touches. **First Courses:** * *Tortello Mugellano with Knife-Cut Ragù*: A classic from Tuscany, the *Tortello Mugellano* is filled with rich, flavorful fillings and paired with a ragù that’s finely chopped by hand, ensuring a rustic, hearty dish. * *Risotto with Zucchini Flowers, Saffron Pistils, and Red Pecorino*: This dish highlights the delicate and fragrant zucchini flowers, balanced by the richness of saffron and the bold tang of red pecorino, offering a delicate yet flavorful combination. **Main Course:** * *Gran Pezzo with Zucchini and Potatoes*: A main course that brings together tender cuts of meat, paired perfectly with fresh, seasonal vegetables like zucchini and potatoes, all cooked to enhance their natural flavors. **Wedding Cake:** The wedding cake is likely a beautiful, elegant creation that would complement the refined style of the entire meal. **Wines:** * *Champagne Ayala Brut Nature Maison Fondée en 1860*: A crisp, dry champagne that will add an elegant and celebratory touch to the start of the meal. * *Domaine Laroche Chablis Premier Cru Les Montmains 2022*: A white wine with a refined mineral edge, it complements the delicacy of the first courses, particularly the risotto. * *Argentiera Bolgheri Superiore DOC 2021*: A bold, full-bodied red wine that pairs perfectly with the richness of the *Gran Pezzo*. The menu brings together a perfect balance of traditional flavors with modern elegance, setting the tone for a memorable celebration.

[/field]
[field title=”Florals & Decor”]The floral design and décor of Nikita and Mattia’s wedding were a true celebration of romance and refinement. A lush aisle of pastel blooms — including roses, hydrangeas, delphiniums, and lisianthus — lined the couple’s walk, creating a vibrant yet delicate garden-like path. The color palette, with soft shades of blush pink, ivory, lavender, and powder blue, perfectly echoed the springtime atmosphere.

The ceremony backdrop featured cascading floral garlands adorning the staircase and balustrade of the Renaissance villa, enhancing its architectural beauty while adding a whimsical, fairytale touch. Every floral detail was thoughtfully placed to complement the historic setting with fresh, contemporary elegance.
[/field]
[field title=”Wedding Cake”]

The wedding cake moment was truly one-of-a-kind: a live cake creation that captivated guests with both its artistry and deliciousness. Set in the villa’s enchanting garden, the cake was assembled on the spot by a pastry chef, transforming dessert into a real-time performance.

[/field]
[field title=”Readings, Ceremony Music, Reception Songs”]Ah, I see! Here’s the translation of your original text into English:

“The soundtrack of Nikita and Mattia’s wedding was carefully curated to accompany each special moment with emotion and style. From romantic and delicate tracks for the ceremony, such as *Perfect* and *Can’t Help Falling In Love*, to more energetic pieces for the celebrations, like *Ain’t No Mountain High Enough* and *Sky Full of Stars*, every musical choice created the perfect atmosphere.

To bring the entire day to life, a team of 8 artists from the **joy Project** collective, including singers, dancers, and two live violinists, made the experience even more engaging and spectacular.”
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Photography: FTfoto | Event Planning: Silvia Slitti Luxury Events | Floral Design: Alessandro Centini | Cake: Villa Mangiacane | Invitations: My creative lab | Catering: Villa Mangiacane | Entertainment: Joy Project | Rentals: Alessandro Centini | Video: We Stories

A European-Inspired Love Story Amid the Blooming Magnolias of Château Okanagan


[section title=”The Planning”]
[field title=”Wedding Colors”]

Blush pink Warm taupe Creamy ivory Dusty mauve Deep mulberry

[/field]
[field title=”Design / Vibe / Vision”]

Conceptualized and produced by co-hosts Lisa Catherine Photography, Raven Alexandra Signature Weddings, and Twig & Bloom Floral, the Ensemble Okanagan editorial brought together a group of creatives from across Canada, each bringing their love of natural beauty, old-world romance, and European refinement to their craft. Unfolding beneath the blooming magnolia trees that inspired the design, sweeping cliffside views offset the stunning stone backdrop of the château. A rare gem nestled in the hills of Lake Okanagan, Château Okanagan offered a setting as desirable and serene as that of Lake Como. Our design story centers around spring textures, nostalgic romance, and effortless European sophistication. Ensemble Okanagan was born out of a desire to blend European romance that came so naturally with the setting, with modern refinement. Inspired by the Château’s architectural elegance and the natural beauty of the magnolia season, the editorial showcases a timeless love story unfolding in a dreamlike setting. A vintage Porsche, classic couture, lush florals in soft blush and ivory hues, and rich textured linens set the tone for a refined and romantic celebration. Every detail, from the handmade paper details and heirloom tableware to the intimate ceremony and ensuing reception dinner overlooking the water, was designed to evoke a sense of quiet luxury. This editorial invites couples to imagine a wedding experience where elevated design and natural beauty can coexist in perfect harmony. Captured entirely on film by Lisa Catherine Photography, Ensemble Okanagan blends the intimacy of a European elopement with the immense beauty of the Canadian landscape. With its glistening lake views and cinematic energy, the château offers an unparalleled setting for couples dreaming of destination-inspired romance close to home, yet worlds away.

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[field title=”Wedding Gown”]

A dramatic full-length Ouma ballgown with a structured, strapless, pleated V-neck bodice and voluminous cascading ruffled skirt and train was the perfect selection for our ballerina bride. The breathtaking gown and accessories from Blush & Raven Bridal Boutique were paired with timeless bridal heels by Bella Belle Shoes. An additional homage to our ballerina, we chose heels that laced around the ankles like the ribbons on pointe shoes. Fresh-faced beauty was provided by Beauty by Amybeth, who styled a low knot with loose sweeping strands.

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The groom’s bespoke look was courtesy of Atelier Suiting, elevating the romantic atmosphere with tailored charm.

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First

Okanagan peach & burrata — whipped Italian burrata, heirloom tomatoes, summer herbs & almond pesto, watermelon radish, pickled mustard seeds, micro basil & arugula

Second

Rossdown Farms chicken — free-range chicken breast, asparagus, heirloom tomato, creamer potatoes, lemon jus, caperberry, beurre blanc

48-hour short rib — béarnaise sauce, triple mash, glazed carrots

Beef tenderloin — asparagus, garlic pomme purée, beef tallow mash, and an Okanagan red wine jus

Dessert

Wedding cake — chocolate cake with French vanilla filling

Vanilla cake with French vanilla filling

This luxurious wedding menu was mounted on an heirloom-style linen-wrapped board with soft scalloped edges, adorned with embossed white floral roses, and showcasing the menu in romantic script on the back. A styled flatlay of the menus includes fresh figs, blueberries, golden raisins, and walnuts, adding an organic feel to the overall presentation.

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[field title=”Florals & Decor”]

The floral design curated by Twig & Bloom for this intimate affair was lush, romantic, and thoughtfully tailored to complement the setting. Our palette of soft blush, classic ivory, and deep mulberry was chosen to harmonize beautifully with the season’s blooming magnolia and fruit trees. The bridal bouquet was designed with a whimsical, airy silhouette that conveyed both movement and sophistication, complementing the bride’s delicate figure and tulle gown beautifully. For the ceremony, florals were arranged to draw the eye outward, inviting guests to take in both the floral artistry and the surrounding cliffside views. Garden meadows, nestled in moss, climbed the branches and wove gracefully and organically through the wrought iron backdrop, creating a scene that felt both enchanted and intentional. As guests were welcomed to dine, the reception tables transitioned into a more formal setting. Lush, layered centerpieces showcased a deeper, more dramatic tone with hellebores and fritillaria, balanced by the freshness of viburnum, sweet peas, quicksand roses, tulips, and ranunculus. The overall effect was one of timeless elegance, artfully echoing the beauty of the day. Tabletops were thoughtfully styled by Raven Alexandra Signature Weddings with an emphasis on creating depth with rich velvet linens, soft tone-on-tone patterns, and layers of unique textures featuring gold accents. Set against Château Okanagan’s central lakeside waterfall fountain, the tablescape did not compete with its surroundings; rather, it looked like it was meant to be there all along. Place settings provided by The Curated Plate Co. featured ribbed crystal glassware and scalloped plates, with monochromatic napkins featuring a pendant fold and ivory velvet linens from Perspective Event Design, adding complementary neutrality to the design. Atop the plates featured an heirloom-style linen-wrapped board with soft scalloped edges, adorned with embossed white floral roses and a small brass plate holding guest names. Offering a focal point on each place setting, this unique piece, designed by Paper Ocelot, echoed the femininity of the rest of the stationery suite, complete with die-cut pieces, printed vellum, silk ribbon, and floral embellishments. Antique rose candles completed the tablescape, bringing height and cohesiveness with the quicksand tones of the floral palette. Elegant upholstered chairs by All Occasions Party & Event Rentals were grounded with natural wood accents.

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[field title=”Wedding Cake”]

A ruffled and romantic white cake designed to mimic the bride’s gown by Cake for Breakfast echoed the feminine and romantic elegance of the editorial.

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[field title=”Readings, Ceremony Music, Reception Songs”][/field]
[field title=”Special Detail #1″]

A vintage Porsche set a tone of effortless sophistication as our couple drove away from the venue in style.

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[field title=”Special Detail #2″]

Stationery by Paper Ocelot introduced the design story with handmade textures and calligraphy, setting the tone for a day of soft romance and fine detail.

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[field title=”Special Detail #3″]

Tucked within the hills of the Okanagan Valley, Château Okanagan offers a dreamy blend of old-world charm and west coast sophistication. With its French-style architecture, intricate floral detailing, and panoramic views that echo the romance of Lake Como, this hidden gem is a rare Canadian treasure. The estate overlooks a glittering lake framed by dramatic mountain peaks, creating a scene so transportive it feels more Northern Italy than British Columbia. Mornings are wrapped in golden mist, and evenings glow with soft light dancing on the water; perfect for portraits, sunset dinners, or vow exchanges with cinematic flair. The chateau itself is a vision of timeless elegance, with wrought iron details and lush gardens bursting with heirloom roses and olive-toned greenery. Indoors, light-filled rooms offer a refined palette of warm neutrals, vintage brass, and tactile linens that feel both romantic and modern. Whether you’re dreaming of an intimate destination wedding without crossing the Atlantic, or planning an editorial that captures European sensibilities with Canadian ease, Château Okanagan delivers a setting that’s as breathtaking as it is unique.

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Photography: Lisa Catherine Photography | Videography: Timothy Film Co. | Floral Design: Twig & Bloom Floral | Cake: Cake For Breakfast | Stationery: Paper Ocelot | Suit: Atelier by Ensemble | Vintage Car: Porsche 356 Props | Wedding Venue: Chateau Okanagan | Beauty: Beauty by Amybeth | Bridal Shoes: Bella Belle Shoes | Chair Rentals: All Occasions Party and Event Rentals | Gown Designer: Ouma Couture | Gowns & Accessories: Blush and Raven | Linen Rentals: Perspective Event Design | Model Agency: Savannah & Nicole of DVM - Dejavu Model Management | Planning & Design: Raven Alexandra Signature Weddings | Tableware Rentals: The Curated Plate Co.

These Vendors are members of our Little Black Book.
For membership information, click here
A Springtime Fairytale of Couture Romance at Château Challain


[section title=”The Planning”]
[field title=”The Inspiration”]

As the planner and designer behind this luxury editorial at the iconic Château Challain in the heart of the Loire Valley, Amanda of AMV Weddings envisioned a celebration of springtime romance through a lens of refined opulence and couture beauty. Drawing inspiration from the château’s fairytale architecture and its lush, blooming gardens, she embraced a playful yet sophisticated color palette, pairing vibrant florals with fashion-forward bridal looks by the House of Savin. Every detail was thoughtfully curated to inspire couples dreaming of an enchanting destination celebration in France, where timeless elegance effortlessly meets fresh, modern artistry.

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[field title=”Wedding Colors”]Pinks, Purples, Greens, Oranges
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[field title=”The Venue”]

Nestled in the storybook landscape of the Loire Valley, Château Challain is the epitome of French countryside romance. Surrounded by rolling green hills, whispering woodlands, and centuries-old charm, the château feels like stepping into a fairytale. Its grand spires and intricate Gothic architecture rise dramatically from the landscape, offering a breathtaking backdrop for a destination wedding. The ceremony took place on the expansive front lawn, with the château behind and a tranquil private lake just beyond, creating a setting that felt at once regal, secluded, and utterly enchanting. Set on over 300 acres of lush grounds, Château Challain offers a truly immersive experience, with guests able to stay on site within the château itself, making the celebration both intimate and unforgettable.

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The bride’s gown was a stunning statement of modern elegance straight from London Bridal Fashion Week and designed by the talented House of Savins. Showcasing remarkable versatility, the collection featured three distinct looks, each tailored perfectly for the rehearsal, ceremony, and reception. From a sleek and sophisticated rehearsal outfit to a breathtakingly detailed wedding gown and a chic, effortless reception look, every ensemble captured a different contemporary and timeless look.

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[field title=”Florals & Decor”]The florals were designed to highlight natural movement throughout the day. Pink climbing roses wrapped around the ceremony pagoda, adding height and texture as they trailed upward. The ceremony featured a carefully curated mix of colors, with color blocking lining the aisle for a modern touch. Bees were drawn to the fresh outdoor flowers, quietly bringing life to the setting. At the reception, tall pink centerpieces added lightness, their blooms gently moving with the breeze. The arrangements balanced boldness with organic elements, complementing the timeless elegance of the château.[/field]
[field title=”Favorite Design Element”]

A standout design element was the natural wisteria growing on the turret of the château. The wedding cake was placed in this spot, where the cascading wisteria beautifully framed it and created an elegant, natural backdrop. This setting perfectly highlighted the cake’s intricate, handmade floral details, allowing the artistry to shine against the timeless charm of the castle.

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[field title=”Tips To Pull Off The Look”][/field]
[field title=”DIY Moments”]We embraced the natural beauty of Chateau Challain by letting the landscape inspire our details. The climbing wisteria became a stunning, organic backdrop for our rehearsal dinner portraits and wedding cake display. Rather than elaborate décor, we let the natural florals speak for themselves.[/field]
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Photography: Photos by Annalee | Photography: Soleil Levant Weddings | Floral Design: Les Herbes Folles | Wedding Dress: Savin | Cake: Synies | Invitations: Bonjour Paper | Wedding Shoes: Kate Whitcomb | Makeup: Tara Sanger | Hair: Hair by Duboux | Wedding Venue: Chateau de Challain | Couple: Rose and Eric | Earrings: White Jasmine Accessories | Film Lab: Carmencita Film Lab | Flat Lay Shoes: Bella Belle | Furniture Rentals: Options | Linens: Nuage Designs | Planning: AMV Weddings | Rehearsal Dinner Accessories: White Jasmine Accessories | Rehearsal Dinner Gown: Savin | Rehearsal Dinner Shoes: Jimmy Choo | Rehearsal Dinner Venue: Chateau de Challain | Ring Boxes: The Styling Reserve | Robe: Luna Rose | Veil: Sophie Raval | Workshop Host: AMV Retreats

These Vendors are members of our Little Black Book.
For membership information, click here
A Contemporary Celebration Framed by Lake Como for the Co-Founder of Meshki


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

The wedding color palette featured soft whites, warm beiges, gentle neutrals, and natural greens, which together created a cohesive and organic look. These tones felt effortlessly timeless and highlighted the natural beauty of Lake Como’s surroundings. The subtle hues tied everything together, from the florals to the table design, giving the entire day an elegant yet natural atmosphere.

The design embraced a refined, modern romantic aesthetic that perfectly balanced timeless elegance with editorial sophistication. The styling drew inspiration from European influences, combining classic romance with a modern edge. This vision created a celebration that felt both intimate and elevated, capturing the essence of effortless luxury.

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[field title=”Proposal Story”]

Anosh surprised me during our first trip to Lake Como with what he said was a planned boat day and dinner; he simply told me to be ready by 4 pm. We spent the afternoon exploring the lake’s most beautiful spots, each stop more magical than the last. As the sun began to set, we arrived at the gardens of Villa Melzi and walked to a secluded gazebo with rose petals scattered across the floor, where he got down on one knee and proposed. To my surprise, he had also organised for our best friends to be there to celebrate with us, and we ended the night with a beautiful dinner at Grand Hotel Tremezzo; it was unforgettable.

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⁠J Andreatta (ceremony dress), J’Aton couture (dinner dress), MESHKI (after party dress) JEWELS: DIAMOND AND SOUTH SEA PEARLS ⁠SHOES: JIMMY CHOO GIANVITO ROSSI

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[field title=”Bridesmaid Dresses”]Meshki[/field]
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Catering was thoughtfully curated and beautifully executed by @sunlake.catering, offering a luxurious and locally inspired menu. Guests enjoyed a delicious multi-course meal that reflected the region’s rich culinary heritage, paired with curated wines and custom signature cocktails. The dining experience was a highlight, offering both indulgence and intimacy.

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[field title=”Florals & Decor”]

Floral design by @lakecomoflorist centered around an effortless garden aesthetic, with soft white blooms, natural greens, and flowing arrangements that felt like an extension of the lakeside landscape. Decor was kept clean yet impactful, allowing the natural beauty of the venue to shine. Elegant details such as custom @theembroiderednapkincompany ribbons and monogrammed napkins added a deeply personal and bespoke touch to each table setting.

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The wedding cake was prepared and served by @sunlake.catering, seamlessly aligning with the overall dining experience. Designed with understated elegance, the cake perfectly reflected the romantic theme of the celebration.

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[field title=”Readings, Ceremony Music, Reception Songs”]

The musical experience was carefully curated to match each part of the day. @krystalkuartet provided enchanting ceremony music, while @joyentertainment.it kept the reception lively and fun. Audio and lighting were managed by @blunotteventi, ensuring the atmosphere felt magical from start to finish.

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Content creation was beautifully captured by @oliviaandliving.eventcontent, who documented behind-the-scenes moments that felt candid and true to the spirit of the day.

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The day was flawlessly executed thanks to the planning expertise of @weddingeventsitaly, who ensured every detail was thoughtful, seamless, and stress-free for the couple.

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[field title=”Special Detail #3″]

The visual storytelling of the day came together through the talented work of @cordes_studio for videography and @bottega53 for photography. Hair was styled by @alessandromancinostudios, with makeup by @alexperrinmua, ensuring a polished and radiant look. Guests were treated to a live painting by @aldosacchetti, and the heartfelt ceremony was officiated by @comolakecelebrant.

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Photography: Bottega 53 | Cinematography: cordes studio | Event Planning: WEDDING EVENTS ITALY | Floral Design: Lake Como Florist | Catering: Sunlake Catering | Officiant: Como Lake Celebrant | Wedding Venue: The Heritage Collection | Audio and Lights: Blunotte Eventi | Beauty: Alex Perrin | Beauty: Alessandro Mancino | Bride: Natalie Khoei | Content Creation: Olivia & Living Event Content | Music: Joy Entertainment | Ribbons & napkins: | ⁠Stationary: Xela Studio | ⁠String Quartet: Krystal Kuartet

These Vendors are members of our Little Black Book.
For membership information, click here
A Timeless Celebration at La Casa Toscana Filled with Colorful Black Tie Style


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

From the bride: My vision for our wedding was timeless and elegant, where you could feel the love Jason and I have for each other. I picked our wedding colors as black and white because I wanted the venue and our family friends to be the focus.

I had a specific look I wanted for the venue, and when I saw La Casa Toscana, I knew it was exactly the look! I asked our friends and family to dress in “colorful black tie” and they did not disappoint! Everyone at our wedding is truly the color of our life, and I thought having white and black decor accents would really let them shine.

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[field title=”Proposal Story”]

We met during COVID at a house party right after I moved to a new city and didn’t know anyone. We started talking about the Tampa Bay Rays and Tampa Bay Buccaneers, and the rest is history! Jason planned a surprise trip for us to go to Costa Rica. The only things I knew about the trip were when we were going, the country we were going to, and what to pack. He took care of planning activities like horseback riding through the rain forest and a couple’s spa afternoon. On the second night of our trip, we went to dinner on a mountain overlooking the Pacific Ocean. We went to look at a family of monkeys near the railing, and he pulled me away. I was confused and thought he wanted to dance with me, but he got on one knee and proposed. I had no idea he was going to do it!

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My wedding truly captured my style. As Miss Florida USA and wearing a white gown while competing at Miss USA, I wanted something completely different from what I’ve worn before. I’ve always loved Grace Kelly’s style and wanted my wedding dress to be very traditional with an extremely long train. I knew I wanted to wear a Mila Nova dress, so I went to a bridal salon in Tampa and tried on every Mila Nova dress they had in store. My appointment was close to ending, and they went into the back to pull one last Mila Nova dress they had. I tried it on and immediately knew it was exactly what I wanted. The sleeve top and mantilla veil captured the traditional look I wanted during the ceremony. The second top was a peplum piece, and I felt that it showed off the fun side of my personality. During the reception, I took the peplum piece off and had a see-through bodice. I felt it was modern and the perfect look to finish the evening. I changed immediately into cowboy boots with my new initials branded into the side after the ceremony, so I could dance the entire time and really just have fun.

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I wanted my bridesmaids to feel as confident as possible in what they wore, so I told them to wear whatever dress they wanted as long as it was black, satin, and floor-length. I felt that having them in black also allowed them to stand out from the rest of the guests and gave a classic look.

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[field title=”Groomsman Attire”]The groomsmen wore black tuxes for a classic yet sophisticated look.[/field]
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[section title=”The Details”]
[field title=”Food & Drink”]

I wanted to make sure every detail of our wedding had some sort of significance to Jason and me. All the food we picked was something that we enjoy cooking and eating together. We decided on fried chicken sandwiches and French fries as our late-night snack because they’re our favorite foods. We decided on signature cocktails that were drinks we regularly make and serve when we host.

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[field title=”Florals & Decor”]

Flowers and romance go hand in hand for me, so I wanted as many floral decorations as possible. Our florist did an amazing job selecting the perfect flowers to make my dream a reality. I wanted a ton of white roses since they’re my favorite flower, so our florist hung them from the pergola. It truly felt magical eating dinner under them! Bouquet: My grandmother and mom both carried lilies of the valley on their wedding day. All of my grandparents passed before my wedding, so it was a must-have in my bouquet. I also wanted something small so it wouldn’t overpower my ceremony look. When I saw my bouquet for the first time, I cried (and I’m not a big crier). There were 57 lilies of the valley, and it felt like my grandmother was there with me.

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[field title=”Wedding Cake”]

A simple two-tier white cake with a letter “E” (their new last name is Ervin) – classic and modern!

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[field title=”Readings, Ceremony Music, Reception Songs”]

It really was important to me to have my brother as our officiant and have a traditional service. Jason and I wrote our private vows and read them separately before our ceremony, but my brother asked us to write things about our relationship together, then write things about each other separately. He was able to combine the traditional ceremony with what we wrote to really encompass our relationship perfectly. Jason and I wanted to have a lot of fun with the dances with my dad and his mom, so we both decided to do the traditional slower dance, then halfway through, we broke out into songs/dances that were more upbeat and fun. My dad and I did “Crank That by Soulja Boy since he learned that dance with me in middle school, then tried to embarrass me with it in front of my friends. Jason and his mom did “September” by Earth, Wind, and Fire so they could swing dance together, then get the crowd involved. We wanted people to dance the entire time, and it was a great way to break the ice and have people dance. Bourbon, my dog, is a huge part of my life, and Jason was the only guy I introduced him to that he liked. Jason and I have a bond that quickly formed after we started dating. It was really important to me to have Bourbon be part of our day, but Bourbon got really sick 2 months before the wedding, and we almost lost him. I didn’t think it’d be good for him to be there at the wedding, so I decided to make giant cutouts of him to have people dance with during the reception. Jason decided to name his signature drink “The Bourbon” to have more of the Bourbon there with us.

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[field title=”Special Detail #1″]

Monogram on bars and aprons, I really tried to keep our decor all the same throughout our wedding. From our save-the-dates to welcome bags to menus on the tables, everything had the same font and monogram. I really wanted to have our monogram on the bars, and when speaking with Karen, our planner, she mentioned adding aprons with our monogram on them for the staff helping with dinner service. As soon as she said it, I knew we had to do it as well. I’m so glad we did because it was so fun to see everyone wearing our initials. It was a small detail that really added a lot to the overall feel and look of the wedding. The staff had a lot of fun wearing them, too!

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[field title=”Special Detail #2″]

I wanted something fun for our seating chart, and since our friends and family love to have a good time, I felt a “take a shot, take a seat” chart would be perfect for them. We had bourbon and tequila mini bottles, and our guests took them with them to their seats.

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[field title=”Special Detail #3″]

Wanted to have a moment where we could show off the photos Jason and I have taken together during engagement shoots and family photos. There was a beautiful walkway from the cocktail space to the reception space, and I thought it’d be perfect to have large photos of us leading the guests to the reception. La Casa Toscana has amazing chandeliers hanging on the big trees in that walkway area, so it felt like an outdoor gallery. We had a violinist playing in the space as guests walked over, and I really felt like it was so romantic and intimate. To me, it was the perfect way to lead to dinner.

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Photography: Grace Torres Photography | Cinematography: Christian Torres Films | Event Design: Eventfull Weddings | Floral Design: Floral Symphony | Wedding Dress: Truly Forever Bridal | Wedding Dress: Suzann Designs | Wedding Dress: Milla Nova | Cake: Publix Bakery | Invitations: Jane of All Trades | Ceremony Venue: La Casa Toscana | Catering: Crave Culinaire | DJ: DJ Dayve | Beauty: victoria duke beauty | Beauty: Gia Elise Artistries | Rentals: Plithos Event Rentals | Rentals: Wedding Cars Sarasota | Rentals: Your Lucky Booth

These Vendors are members of our Little Black Book.
For membership information, click here
Top Wedding Marketing Platforms for Vendors: 2025 Edition

For wedding vendors, growth depends on being where engaged couples are searching, planning, and getting inspired. In 2025, that means leveraging a mix of vendor directories, social media, paid ads, editorial platforms, and CRM tools. Each channel has its own strengths, and the right combination can help you maximize visibility while booking more of your ideal clients.

Below, we’ve rounded up the top wedding marketing platforms for vendors in 2025—and tips on how to choose the right mix for your business.

Vendor Directories

Listing your business in vendor directories is one of the fastest ways to get discovered by couples actively searching for wedding professionals.

Style Me Pretty Vendor Guide: Highly curated, trusted by couples looking for premium wedding vendors. With exposure from Style Me Pretty and editorial features, it’s one of the most effective directories for building authority.

  • The Knot: Huge reach and well-integrated with planning tools.
  • WeddingWire: Strong visibility and large review base.
  • Zola: Modern design and registry tie-ins make it popular with millennial and Gen-Z couples.

Social Media Platforms

Social media isn’t just for inspiration—it’s a direct line to potential clients.

  • Instagram: Still the go-to platform for couples; leverage Reels, Stories, and tagged collaborations with other vendors.
  • TikTok: Behind-the-scenes prep, “day in the life” clips, and tips are resonating strongly with Gen-Z couples.
  • Pinterest: A powerhouse for evergreen discovery—pins from years ago can still drive traffic today.

Paid Search & Display Ads

Sometimes, paying for placement can accelerate growth.

  • Google Ads: Capture couples searching with high-intent queries like “wedding photographer in New York.”
  • Meta Ads (Facebook & Instagram): Still effective for retargeting couples who have already engaged with your brand.
  • Display ads can help build awareness with couples in the research phase.

Content & Editorial Platforms

Appearing in editorial features adds authority and credibility—something directories alone can’t always provide.

  • Style Me Pretty Features: Submitting real weddings or styled shoots can generate traffic, backlinks, and prestige.
  • Brides.com: Large audience and strong SEO visibility.
  • Industry blogs and niche publications (local or cultural wedding sites) can also be valuable for targeted exposure.

Email Marketing & CRM Tools

Once a couple finds you, email and CRM platforms help nurture leads and close the booking.

  • MailerLite: Affordable, easy-to-use email marketing.
  • HubSpot: Great for lead management and automation.
  • HoneyBook: Wedding-industry–specific CRM that combines client communication, contracts, and payments in one platform.

How to Choose the Right Mix of Marketing Platforms

Every vendor’s mix will look different. A photographer might prioritize directories and Instagram, while a planner might lean on content marketing and email campaigns.

Key considerations:

  • Audience fit: Where do your ideal clients spend their time?
  • Budget: Directories and ads require more upfront spend; organic social and SEO take time but less cash.
  • Tracking ROI: Use UTMs, CRM data, and referral traffic (via GA4) to measure what’s working.

FAQ

  1. What’s the best marketing platform for wedding vendors in 2025?
    It depends on your goals, but vendor directories like Style Me Pretty’s Vendor Guide are still among the most effective, especially when paired with social media visibility.
  2. Should vendors focus more on directories or social media?
    Both matter. Directories help you get found by couples ready to book, while social media helps you build brand personality and trust. The most successful vendors use a mix.
  3. How do I track ROI on wedding marketing platforms?
    Use tools like Google Analytics 4 (GA4) and your CRM to monitor where leads come from and how many convert into paying clients. Add UTM codes to directory and ad links for clearer attribution.


A Refined Celebration Amid European Grandeur at the John and Mable Ringling Museum of Art


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

We wanted a wedding which was formal but not stuffy, traditional but memorable! A stateside destination wedding was the perfect fit for us. My (Alyssa) parents spend their winters in Sarasota, and Tim’s (groom) parents spend their winters in Bonita Springs, so we narrowed our search to the Gulf Coast. Luckily, the John and Mable Ringling Museum of Art was right under our noses in Sarasota. Its European architecture felt just as special on our wedding day as it did the first time we saw it — there are “wow” factors everywhere you turn. We didn’t want our decor to detract from (or compete with) the museum in any way, so we kept our decor complementary to each space. At our ceremony, for example, the chairs mimicked the rounded shapes and chestnut colors of the Ca’ d’Zan façade, and the florals emphasized light pink and cream tones in the terrace’s tiles. As a result, we did not have “wedding colors”. The “theme” we were always striving for was more of a feeling. Put as simply as I can, we wanted a refined and perfect balance of: simple yet memorable, European yet Florida, formal yet fun, traditional yet updated, Summery yet Spring!

Embracing the beauty of the European Architecture already present, while highlighting its beauty with hints of color.

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[field title=”Proposal Story”][/field]
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[board_carousel title=”Getting Ready”]



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[board_carousel title=”Bridal Portraits”]






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[board_carousel title=”Flat Lays”]



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[section title=”The Fashion”]
[field title=”Wedding Gown”]

Peter Langner (Lupita) – Alyssa was the first-ever bride to purchase the gown from Wedding Atelier NYC. Her reception gown was by Monique Lhuillier. Shoes were by Christian Louboutin

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[field title=”Bridesmaid Dresses”]

Bridesmaids’ gowns highlighted the blues, pinks & purple shades within the venue. They all picked their own gowns/colors

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[field title=”Groomsman Attire”][/field]
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[board_carousel title=”Wedding Party”]




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[board_carousel title=”Ceremony”]
















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[board_carousel title=”Cocktail Hour”]





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[section title=”The Details”]
[field title=”Food & Drink”]

Signature Drinks: Making a signature cocktail with ingredients already stocked behind the bar typically means that you will not incur additional costs. We chose a Spaghetti made with Miller High Life (the “champagne of beers” and a nod to Tim’s hometown near Milwaukee). It is simple but beautiful when served in an old glass bottle — just beer, a splash of Aperol liqueur, and a splash of lemon juice. It is the perfect cocktail hour drink for Spring and Summer because it is colorful and relatively low ABV, so the party doesn’t get too crazy before the guests get something to eat.

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[field title=”Florals & Decor”]

The florals emphasized light pink and cream tones in the Venue terrace’s tiles.

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[field title=”Wedding Cake”]

It emphasized Julie’s famous sugar florals and featured the topper from Alyssa’s Parents’ wedding cake, which is now forty years old!

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[field title=”Readings, Ceremony Music, Reception Songs”][/field]
[field title=”Special Detail #1″]

The couple chose chocolates from Burke Candy as a party favor (@burkecandy) (another nod to Milwaukee, and the owners are longtime friends of the family). They were available in little packs of two throughout our reception so people could grab a treat then or stash them for later. Guests like favors, but they LOVE food.

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[field title=”Special Detail #2″][/field]
[field title=”Special Detail #3″][/field]
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[board_carousel title=”Couple Portraits”]










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[board_carousel title=”Reception”]












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Photography: Count In Threes Photo | Cinematography: Wedding Tales Co | Cinematography: Belisi Moments | Event Planning: NK Productions Wedding Planning | Floral Design: Victoria Blooms | Wedding Dress: Peter Langner | Cake: Julie Deffense Artistry | Invitations: Elefant Press | Catering: Simply Gourmet Caterers | DJ: Party Downtown | Wedding Venue: The Ringling Museum | Beauty: Tara Schwartz | Rehearsal Dinner Venue: The Resort at Longboat Keyclub | Rentals: So Staged | Rentals: US Tent Rental | Rentals: Stella Rose Events | Rentals: Palacios Events

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