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Everything You Need to Know About Curating Your Wedding Style

As a Creative Director turned real bride, it dawned on me pretty early in the process that planning a wedding isn’t so different from the branding work I do every day. In the branding world, we’re trying to ensure that there’s a certain level of visual cohesiveness at every touchpoint – or a visual strategy if you will. Today I’m going to walk you through those same principles and how to apply them when curating your own wedding style!

It All Starts With an Inspiration Board

Don’t worry — I’m not going to deprive you of Pinterest. In fact, consider this your permission slip to go ahead and go wild on the platform. Create a new board, and start pinning anything and everything you love as it relates to your wedding, keeping in mind your personal style and the story that you and your partner want to tell during the big day.

This might show up in a color palette you’re drawn to, a feeling that an image evokes, or a specific styling detail that resonates with you that you’d like to see incorporated. One thing to keep in mind as you’re going through this step is that you don’t need to limit yourself to only pinning wedding-related content. Inspiration can come in many forms, so think about pulling typography samples from a magazine spread that mimics the modern vibe you might be attracted to, color palette inspiration from an interior decor image, and texture references for your tablescape from an outfit detail, for example.

Once I feel like I’ve pinned a decent number of images that represent a wide range of content, I like to go back through the board, reevaluating the pins and making notes on each photo. We want to eliminate any images that don’t feel 100% right, so ask yourself what each image represents for your brand and why you’re drawn to it, eliminating it if it doesn’t make the cut. For the images that remain, we want to make actual notes in the caption of each photo, noting what you like about it and what it represents in relation to your wedding. It’s important in order to capture these thoughts to refer back to and also to communicate them with others who may be involved in some capacity down the line.

Determining Your Wedding Themes + Details

The next stage is one of my favorites, when I actually start to print out my inspiration images, starting to look for themes, similarities in content, and natural groupings that occur. You’ll likely have already started to notice these in the inspiration gathering stage, but now it’s time to pinpoint exactly what they are, giving each grouping a name and also jotting down any other tone words and details that feel relevant and help to bring the theme to life.

The main theme that emerged for me after going through this process was what I’ve started to think of as “enchanted disco forest”. Knowing that our wedding is taking place at our family cottage in an outdoor setting, it’s important to us that we complement the venue instead of fighting it, while still incorporating that dreamy, whimsical style that I love.

I have a longstanding love affair with disco balls, and alongside the silvery hints that I started to notice in my inspiration, it seemed like a natural detail to incorporate. I love contradictions in styling details, so the idea of incorporating the sparkly, celebratory disco balls in an outdoor setting with a tangle of wild greenery is totally up my alley, and a DIY challenge that I can’t wait to take on. Early on in this process, I had also found a set of vintage, hand-painted swan favors that felt like a nod to the enchanted forest theme with their fairytale-worthy quality, so those will also be making an appearance, likely as part of the table design.

A Peek at My Wedding Inspiration from The Vault

Starting to Pull Together the Details

As these details start to take shape, this is also around the time when I start to collect color swatches (if you don’t have access to a Pantone book, a quick trip to your local paint store for colour chips will work just fine!) and any other little pieces that will give you a sense of the styling details, colors, textures and finishes you want to include as part of the design for your day. I love ribbons for an inexpensive and flat lay-friendly addition to your inspiration board, and depending on the fabric, they can give you a nice hint of color while also pulling in a texture. Think sheer silk vs. rich velvet or gold trimmed lace vs. a solid pop of color. Other ideas are fabric swatches, like the lace I chose for my dress design, sequins or other embellishment that you’re planning to incorporate, or even jewelry and accessories that start to tie together some of your other styling accents.

Keep everything in a folder along with a selection of your final inspiration images, and you’ll have an easy-to-reference collection of all the details as they start to come together, ensuring that everything is going to work together and bring your vision to life exactly how you picture it. And if you’re one for sharing little hints on social media (guilty!), these little treasures also make for the perfect behind-the-scenes post as you lead up to the big day.

Happy planning!

xoxo, Paige

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Photography: Studio Bicyclette | Styling : Studio Bicyclette | Bridal Shoes and Purse: Charlotte Mills | Custom Dress Design: Breeyn McCarney | Vintage Swans: Snowdrop and Company

Paige Boersma

Moody Wedding Inspiration for the “Cool Girl” Bride

Fall may feel like ages away this time of year, but as any busy bride knows, it’s just the blink of an eye in wedding planning time. *Cue* this inspiration shoot designed in the hands of The White Book Wedding Co. Striking just the right balance of edgy yet feminine, the images by Corina V. Photography are just the moody inspiration pieces every autumn bride needs to see.

Love Her But Leave Her Wild

For the girl who is easy to love but hard to tame, this styled wedding perfectly captures the elegance and couture air of french gardens and estates with the ever-so-cool french girl vibe. Shot on location in the Orchard room of Langdon Hall Country House and featuring the stunning Jocelyn from Elmer Olsen Models, our chic bride wears two looks on her wedding day to emulate her many sides.

Soft and demure white cap sleeve lace and, sexy and fierce in a two piece lingerie and Dupioni silk ballgown skirt, both custom designed by Valencienne Bridal Design. Dreamy fall air, gorgeous gardens and the classic french doors made the perfect space for Corina V Photography to capture the beauty and wilderness of Jocelyn and the stunning hair and makeup done by Ladylyn Gool and Dawna Boot Makeup.

Matching the light but dark side vibe of our bride, inspiration was pulled from Ellie Cashman’s collection of Dark Floral Wallpaper, making it the focal point backdrop of the tablescape. Planned and designed by The White Book, soft blushes, blacks, and golds were pulled throughout the theme with touches in the Ted Baker show lining and in the gorgeous invitation suite by Andrea Crofts Studios.

French embossed gray plates, black chiffon napkins, layered taupe chiffon runner and brass candlesticks perfectly pulled the palette together on a gorgeous wood harvest table from Warehouse 84. Custom menus and favor tags reading “love her wild” inspired by the Atticus quote were wrapped around perfect little black and gold boxes Instead of a cake with flowers, each guest receives a pretty little box of sweet flowers by Crumb and Berry.

Making the statement of the table, the bridal look and the ceremony were the stunning wild and almost painting like florals of Tellie Hunt of Hunt and Gather Floral. Lush green cut right off the property mixed with fall colored roses and intricate blooms create the oversized totally elegant bouquet, table arrangement, and luscious ceremony urns. To top of the shoot, Crumb and Berry and Hunt and Gather created a sugar flower bouquet instead of a traditional cake. How fun to pick a flower that you can eat!

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Photography: Corina V. Photography | Event Design + Planning: The White Book Wedding Co. | Floral Design: Hunt and Gather Floral | Stationery : Andrea Crofts Designs | Shoes: Ted Baker | Makeup: Dawna Boot Makeup | Hair: Ladylyn Gool | Cutlery: Plate Occasions | Gowns: Valencienne Bridal | Leather Jacket: Mackage | Model: Jocelyn Hudon - Elmer Olsen Models | Sweets: Crumb & Berry | Table Top Rentals: Warehouse 84 | Wallpaper Backdrop: Ellie Cashman Design

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This Studio is an Entertainer’s Dream Space

When your studio is so gorgeously designed, it is prettier than most homes, you know you’ve got a good space on your hands. And I’m only slightly jealous of that whole wall full of entertaining accoutrements. Ok, ok maybe a bit more than slightly but do you blame me? Tour the stunning hub of Spread Love EventsThe Collection Rentals through the lens of Whitney Krutzfeldt Photography  and prepare to fall hard for all those well styled bookshelves.

It’s every creative’s dream to have a space to call their own! Spread Love Events has been able to tick that goal off their list, opening their own studio on the North Shore of Vancouver, Canada in 2016. Sharing the space with their sister company, The Collection Rentals, principal planner and creative director Ashley Bond had a vision in mind from the start.

“When we first found this space it was exactly the size we wanted – but it had a black and red lino floor, black ceiling and very little natural light! It needed some love but we could see it had so much potential!”

Along with her team, Ashley set out to transform the space into an inspiring yet functional work environment.

“We wanted our studio to be visually pleasing for ourselves and our clients, but also practical. We knew we wanted to have a lounge area to showcase our rental furniture, an inviting table to meet at and natural light; but we also needed more practical items like work desks, shelving for our inventory, an industrial sink, and plenty of space for designing and creating our florals, stationery and decor.

“We chose some specialty pieces from Restoration Hardware and The Cross Decor and Design in Vancouver, and combined these with other affordable pieces we picked up along the way that still complemented the more modern aesthetic we were after. We’re pretty thrilled with how it came together!”

I feel most inspired when I’m out in nature, or taking in the sights and sounds of a new neighborhood or city. Creating the space and time to allow your mind to wander and dream, and eyes to take in new environments, is so important. For me, it’s when I feel free to explore (in my mind or through a forest or city) that the best ideas come. Fortunately our studio is located close to the ocean and the mountains!

Natural environments, fashion and design, personal memories, art, the seasons, architecture and our surroundings inspire our designs. It is important to look outside of weddings for event design inspiration. A pattern, favorite song, or place is enough for us to begin the inspiration process with our clients. Ultimately our designs are about our clients, reflecting what they love and how they fell in love or like to celebrate.

Photography: Whitney Krutzfeldt Photography | Styling: Spread Love Events | Hair and Makeup: Denise Elliot | Ceramics: Provide | Furniture and Decor: The Cross Decor + Design | Furniture and Decor: The Collection