All About SMP
Style Me Pretty is a style savvy wedding resource devoted to the modern bride. We cover everything from gorgeous real weddings to up and coming vendors and seasoned pros in the invitation, floral, fashion and photography industries. We feature only the most chic and style centric wedding related content, continually discovering new and brilliantly talented vendors, brides with an eye for all things gorgeous, and the personal loves of editor, Abby Larson.
Abby, Editor & Founder
Admittedly, I have the best job in the world. I spend my days scouring the internet for beautiful things, walking the streets of Boston waiting to be inspired, roaming the aisles of my favorite little bookshop…all day, dreaming about weddings. On any given Tuesday, you might find me on my sofa, hovering over my laptop creating inspiration boards and color palettes, constantly getting sidetracked by all of the beautiful sites I’ve found along the way. Yes, I have a pretty killer job.
And yet, like most things in life, the path to get here has been a long and winding road. With big dreams and brief detours (including a stop at a public relations firm followed by a longer stay at a hedge fund), I jumped head first into the wedding industry, launching a line of wedding invitations called Abby Jean. After three years of blood, sweat and tears (literally) I sold my wonderful little company to Fontaine Maury who could take the brand on to bigger and better things.
As a way to stay connected to my industry, and continue to challenge myself creatively, I started Style Me Pretty….a chic blog for the style obsessed bride. As a blogger, I am forever in search of inspiration…whether it’s my grandfather’s sketches or my niece’s paintings, the perfect pair of ballet flats or a blush colored peony. There are no boundaries for inspiration just as there are no boundaries when it comes to Style Me Pretty.
Again, I have a pretty amazing job.
Tait, Technical Guru & Founder
My job isn’t nearly as pretty and as girly as you might think. Yes, I am Abby’s husband which means that I am surrounded by all things wedding on a day-to-day, hour-by-hour, minute-by-minute basis, BUT (and this is a big but), I am generally in charge of all things manly here at SMP. Sort of. I handle the technical side of Style Me Pretty…from ensuring that our Little Black Book stays innovative and seamless to making your own user experience better than any other blog out there.
My background is in Computer Science with an undergraduate degree from Vandy and a masters from Stanford (toot, toot). I worked for a few years at a couple of great start-up in Silicon Valley, figuring out what it takes to succeed in not only development, but also as a small, technical business. I saw great potential in Style Me Pretty and it was a no brainer for me to jump ship and start working on the brand full time.
I haven’t looked back since.
Our readers look far beyond your cookie-cutter wedding ideas and strive to design an affair that is both personal and incredibly charming. The average SMP visitor is 21 and 37, with the median age of 27. Approximately 90% of our brides will be married in the coming year, 8% are industry experts and 2% are wedding junkies.
Style Me Pretty is updated throughout the day as our readers are known to check back every hour, on the hour. We currently see over 18 million Monthly Page Views, Monthly RSS Views at just over 1,500,000 and approximately 2,300,000 Monthly Visitors. We also have over 46,000 RSS subscribers.
Launched in February of 2007, Style Me Pretty has become a mainstay in the wedding industry, setting the pace for on and offline publications to keep the style bar high, the quality of content stunning and the user experience seamless.
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