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Top Wedding Marketing Platforms for Vendors: 2025 Edition

For wedding vendors, growth depends on being where engaged couples are searching, planning, and getting inspired. In 2025, that means leveraging a mix of vendor directories, social media, paid ads, editorial platforms, and CRM tools. Each channel has its own strengths, and the right combination can help you maximize visibility while booking more of your ideal clients.

Below, we’ve rounded up the top wedding marketing platforms for vendors in 2025—and tips on how to choose the right mix for your business.

Vendor Directories

Listing your business in vendor directories is one of the fastest ways to get discovered by couples actively searching for wedding professionals.

Style Me Pretty Vendor Guide: Highly curated, trusted by couples looking for premium wedding vendors. With exposure from Style Me Pretty and editorial features, it’s one of the most effective directories for building authority.

  • The Knot: Huge reach and well-integrated with planning tools.
  • WeddingWire: Strong visibility and large review base.
  • Zola: Modern design and registry tie-ins make it popular with millennial and Gen-Z couples.

Social Media Platforms

Social media isn’t just for inspiration—it’s a direct line to potential clients.

  • Instagram: Still the go-to platform for couples; leverage Reels, Stories, and tagged collaborations with other vendors.
  • TikTok: Behind-the-scenes prep, “day in the life” clips, and tips are resonating strongly with Gen-Z couples.
  • Pinterest: A powerhouse for evergreen discovery—pins from years ago can still drive traffic today.

Paid Search & Display Ads

Sometimes, paying for placement can accelerate growth.

  • Google Ads: Capture couples searching with high-intent queries like “wedding photographer in New York.”
  • Meta Ads (Facebook & Instagram): Still effective for retargeting couples who have already engaged with your brand.
  • Display ads can help build awareness with couples in the research phase.

Content & Editorial Platforms

Appearing in editorial features adds authority and credibility—something directories alone can’t always provide.

  • Style Me Pretty Features: Submitting real weddings or styled shoots can generate traffic, backlinks, and prestige.
  • Brides.com: Large audience and strong SEO visibility.
  • Industry blogs and niche publications (local or cultural wedding sites) can also be valuable for targeted exposure.

Email Marketing & CRM Tools

Once a couple finds you, email and CRM platforms help nurture leads and close the booking.

  • MailerLite: Affordable, easy-to-use email marketing.
  • HubSpot: Great for lead management and automation.
  • HoneyBook: Wedding-industry–specific CRM that combines client communication, contracts, and payments in one platform.

How to Choose the Right Mix of Marketing Platforms

Every vendor’s mix will look different. A photographer might prioritize directories and Instagram, while a planner might lean on content marketing and email campaigns.

Key considerations:

  • Audience fit: Where do your ideal clients spend their time?
  • Budget: Directories and ads require more upfront spend; organic social and SEO take time but less cash.
  • Tracking ROI: Use UTMs, CRM data, and referral traffic (via GA4) to measure what’s working.

FAQ

  1. What’s the best marketing platform for wedding vendors in 2025?
    It depends on your goals, but vendor directories like Style Me Pretty’s Vendor Guide are still among the most effective, especially when paired with social media visibility.
  2. Should vendors focus more on directories or social media?
    Both matter. Directories help you get found by couples ready to book, while social media helps you build brand personality and trust. The most successful vendors use a mix.
  3. How do I track ROI on wedding marketing platforms?
    Use tools like Google Analytics 4 (GA4) and your CRM to monitor where leads come from and how many convert into paying clients. Add UTM codes to directory and ad links for clearer attribution.


A Refined Celebration Amid European Grandeur at the John and Mable Ringling Museum of Art


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We wanted a wedding which was formal but not stuffy, traditional but memorable! A stateside destination wedding was the perfect fit for us. My (Alyssa) parents spend their winters in Sarasota, and Tim’s (groom) parents spend their winters in Bonita Springs, so we narrowed our search to the Gulf Coast. Luckily, the John and Mable Ringling Museum of Art was right under our noses in Sarasota. Its European architecture felt just as special on our wedding day as it did the first time we saw it — there are “wow” factors everywhere you turn. We didn’t want our decor to detract from (or compete with) the museum in any way, so we kept our decor complementary to each space. At our ceremony, for example, the chairs mimicked the rounded shapes and chestnut colors of the Ca’ d’Zan façade, and the florals emphasized light pink and cream tones in the terrace’s tiles. As a result, we did not have “wedding colors”. The “theme” we were always striving for was more of a feeling. Put as simply as I can, we wanted a refined and perfect balance of: simple yet memorable, European yet Florida, formal yet fun, traditional yet updated, Summery yet Spring!

Embracing the beauty of the European Architecture already present, while highlighting its beauty with hints of color.

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Peter Langner (Lupita) – Alyssa was the first-ever bride to purchase the gown from Wedding Atelier NYC. Her reception gown was by Monique Lhuillier. Shoes were by Christian Louboutin

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Bridesmaids’ gowns highlighted the blues, pinks & purple shades within the venue. They all picked their own gowns/colors

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Signature Drinks: Making a signature cocktail with ingredients already stocked behind the bar typically means that you will not incur additional costs. We chose a Spaghetti made with Miller High Life (the “champagne of beers” and a nod to Tim’s hometown near Milwaukee). It is simple but beautiful when served in an old glass bottle — just beer, a splash of Aperol liqueur, and a splash of lemon juice. It is the perfect cocktail hour drink for Spring and Summer because it is colorful and relatively low ABV, so the party doesn’t get too crazy before the guests get something to eat.

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The florals emphasized light pink and cream tones in the Venue terrace’s tiles.

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It emphasized Julie’s famous sugar florals and featured the topper from Alyssa’s Parents’ wedding cake, which is now forty years old!

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The couple chose chocolates from Burke Candy as a party favor (@burkecandy) (another nod to Milwaukee, and the owners are longtime friends of the family). They were available in little packs of two throughout our reception so people could grab a treat then or stash them for later. Guests like favors, but they LOVE food.

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Photography: Count In Threes Photo | Cinematography: Wedding Tales Co | Cinematography: Belisi Moments | Event Planning: NK Productions Wedding Planning | Floral Design: Victoria Blooms | Wedding Dress: Peter Langner | Cake: Julie Deffense Artistry | Invitations: Elefant Press | Catering: Simply Gourmet Caterers | DJ: Party Downtown | Wedding Venue: The Ringling Museum | Beauty: Tara Schwartz | Rehearsal Dinner Venue: The Resort at Longboat Keyclub | Rentals: So Staged | Rentals: US Tent Rental | Rentals: Stella Rose Events | Rentals: Palacios Events

These Vendors are members of our Little Black Book.
For membership information, click here
A Heartfelt Celebration Amid the Mountain Views of The Cliffs at Glassy


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The wedding colors were soft blues and greens to mirror the venue, a stunning golf community nestled in the Blue Ridge Mountains.

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Growing up in Buffalo, NY, Lara and Joe always knew they wanted their wedding to be a celebration that reflected their deep-rooted connection and their love for the Cliffs at Glassy. Despite their hometown ties, the allure of the mountains drew them to upstate South Carolina. For Lara, this location held a special significance—her grandmother’s home, a cherished retreat for family holidays and gatherings. “The Cliffs at Glassy felt like a natural choice for us,” Lara explained. “We’ve spent countless summers and holidays here, and it’s where my own mother exchanged vows years ago. It’s a place that’s woven into the fabric of our lives.” Their wedding day unfolded with grace and elegance, reflecting Lara’s classic style. The ceremony took place at the iconic chapel perched atop Glassy Mountain—a spot that offered sweeping views and a profound sense of familial history. The reception was held at the Cliffs at Glassy Clubhouse, set against the lush backdrop of the golf course.

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Lara chose a beautiful strapless ball gown wedding dress by Anne Barge for her classic bridal style. She particularly loved the button details on the side of the bodice, so much so that her mother chose an Anne Barge dress with the same side button detail to match! To complement Lara’s classic gown, only an heirloom would do: Lara’s grandmother’s stunning diamond necklace made for the perfect “something borrowed”.

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The bridesmaids wore Jenny Yoo dresses in a gorgeous blue fabric with soft green embroidery.

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The groom and groomsmen wore blue suits—perfect for the colors of the wedding, and perfect for this groom.

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Guests enjoyed a seated dinner.

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Decorated in shades of greens and blues, every detail spoke to the couple’s chic aesthetic. An open-air tent allowed for the outdoors to be brought in, and vice versa. The abundance of lush florals complemented the tailored, al fresco place settings. Lush greenery and crystal ball chandeliers hung over the dancefloor as a centerpiece of the tented wedding reception.

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Flowers were delicately echoed through the intaglio aesthetic of the delicious wedding cake, which was the first impression upon entering the tent.

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From the beginning, golf played a central theme in their celebration. “One of our favorite details was the seating chart,” Joe recalled with a grin. “Each guest found their place with a golf ball featuring our custom monogram”. This tied in beautifully with the table numbers, which were crafted to mimic golf hole pins.

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The festivities continued with delightful surprises, including a cigar roller that became an instant hit among guests, despite the unseasonably chilly weather. The band warmed guests up quickly, though, by keeping everyone on their feet for the remainder of the evening with their incredible talent.

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Photography: Sarah Bradshaw Photography | Cinematography: Rouse Cinema | Event Planning: Beckon Events | Floral Design: Kate Asire Flowers | Wedding Dress: Anne Barge | Cake: Couture Cakes Of Greenville | Ceremony Venue: The Chapel at Glassy Mountain | Reception Venue: The Cliffs at Keowee Vineyards Lakehouse | Bridesmaids' Dresses: Jenny Yoo | Band: Stee Toe Stiletto | Beauty: Bridal Beauty Authority | Rentals: BBJ La Tavola | Rentals: Professional Party Rentals | Rentals: Nuage Designs

These Vendors are members of our Little Black Book.
For membership information, click here
A Colorful Indian Celebration with Classic New York City Charm


[section title=”The Planning”]
[field title=”Wedding Colors”]sunset shades of blush, peach, and coral, light blues, and greens[/field]
[field title=”Design / Vibe / Vision”]

When planning the wedding, the bride knew they wanted a venue that felt distinctly New York—classic, elegant, and full of character. Indian weddings are known for their vibrant colors, so they leaned into a diverse palette with pastel pinks, corals, sage green, and soft blue. One of the bride’s favorite parts of the planning process was designing the stationery. We found an amazing stationer based in Milwaukee—Bay View Printing Co.—who brought together my vision of classic botanicals within the context of an Indian wedding. It felt so personal and unique.

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[field title=”Proposal Story”]Mohit proposed during a peaceful fall hike in the Hudson Valley, surrounded by turning leaves and crisp mountain air. It was an intimate moment—just the two of them, quietly tucked away from the world. Afterward, they spent the afternoon lingering over pasta and champagne, savoring the joy of the moment before sharing the news with their loved ones. That quiet time together, before the beautiful whirlwind of wedding planning began, became one of the couple’s most treasured memories.[/field]
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The bride knew from the start that she wanted a column silhouette—something effortlessly elegant that would still allow her to dance the night away. Surprisingly, finding a minimal yet impactful gown proved more challenging than expected. Her search led her to Emilia Wickstead’s bridal collection, discovered through a blog feature, and it was love at first sight. As fate would have it, the designer was hosting a two-day trunk show in New York just as she was finalizing her decision. Her mother flew in from Florida to join her for the appointment, making the experience all the more meaningful. With her mom’s eye for timeless style and heartfelt support, saying “yes” to the dress became a cherished memory. Later, the two traveled together to London for a custom fitting at Wickstead’s flagship—ensuring every detail was perfectly tailored. The trip doubled as a dreamy girls’ weekend and a celebration of the bride’s once-in-a-lifetime moment in a gown that felt effortlessly her.

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There was no official bridal party, just groomsmen, but a few friends stepped in and hung around for photos that the bride wanted to commemorate their presence for the day. The men wore black tuxes while the girls wore Pastel Floral

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The men wore black tuxes

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[field title=”Food & Drink”]Dinner was a refined affair featuring handmade ricotta and kale ravioli, draped in browned butter and scattered with crispy shallots—a dish that felt simultaneously rooted in tradition and elevated for modern palates. For the entrées, guests chose between a perfectly roasted beef tenderloin, deeply flavorful and served with a rich reduction, and a lemon-infused roasted chicken, bright and herbaceous, finished with a light jus.

The couple’s curated signature drinks brought a vibrant flair to the celebration. The “Smokin’ Mo”—a bold blend of jalapeño tequila, mezcal, and fresh lime—offered a sultry, smoky kick. For a more floral and effervescent option, the “Hibiscus Highball” was crafted with vodka, St. Germain, hibiscus syrup, and lemon—a sophisticated sip that mirrored the event’s garden ambiance.
These handcrafted cocktails were served in elegant stemware alongside a full bar offering top-shelf spirits. The setup itself was a vision: artfully arranged bottles, and delicate champagne pours captured in motion as bubbles cascaded into flute glasses.[/field]
[field title=”Florals & Decor”]

Under the soaring glass ceilings of the conservatory, the reception space glowed in the golden light of dusk. Tables dressed in soft blue linen created the perfect backdrop for lush floral centerpieces in sunset shades of blush, peach, and coral. Garden roses, ranunculus, and peonies overflowed in footed glass vessels, accented with greenery that added natural texture and dimension. Tall blue taper candles in translucent holders cast a romantic glow across the tablescapes, while delicate votives scattered throughout added an intimate flicker that complemented the floral color story. Every element, from the white Chiavari chairs to the layered place settings with tailored menus, felt cohesive, intentional, and steeped in understated luxury.

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The wedding cake was a vision of simplicity and grace: a three-tiered, buttercream-covered confection adorned with fresh garden roses and peonies in warm apricot and punchy coral tones. Set on a soft blue linen table and surrounded by grounded florals, it stood like a sculpture—minimalist yet striking, and perfectly aligned with the overall palette and tone.

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One of the most symbolic and visually striking moments was the Akshata Arpana, also known as Akshata Varana—a ritual in which rice is gently poured or tossed over the couple’s heads. This act of showering rice serves as a powerful symbol of blessing, abundance, and fertility. As the grains fell like confetti of good fortune, it was a reminder of the community’s shared hopes for the couple’s prosperous, joy-filled life together. In some interpretations, this gesture is also tied to the bride’s farewell to her family, offering rice as a gesture of gratitude and love for the care she received growing up. Another poignant moment came during the Saptapadi, or Seven Steps, where the couple took seven symbolic circumambulations around the ceremonial fire. Each step represented a sacred vow—a promise to walk together in friendship, fidelity, strength, and devotion. As they moved in unison, it beautifully illustrated the establishment of their new life as equal partners, committing to a journey through the spiritual and the everyday as one. Together, these traditions created a meaningful foundation for the celebration—deeply emotional for the couple and moving for every guest privileged to witness it. It was a ceremony rooted in reverence and overflowing with love, where every gesture carried layers of story, symbolism, and soul.

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The music was also a reflection of the couple’s backgrounds. The bride is Greek and Cuban American, and the groom is of Indian descent but was raised in the Middle East. The couple really wanted the reception to celebrate their family’s traditions. They had dhol drummers to kick off the groom, Mohit’s baraat, and brought them back out during the reception to play along with Hindi pop songs. There was also plenty of Latin music and some of our favorites throughout the night. Closing out the evening with “New York, New York” was one of the most memorable moments—it felt like the perfect way to end the night.

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Paired with the soulful stylings of a live electric violinist, who played beneath trees just outside the conservatory during the cocktail hour, the entertainment created an unforgettable atmosphere—equal parts refined and celebratory.

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Photography: Deirdre Photography | Cinematography: Retrosound Film | Coordination: The Union Studio | Styling: The Lucky Share | Floral Design: Bride and Bloom Wedding Flowers | Reception Venue: Brooklyn Botanic Garden | Catering: Kimberlee | Makeup: Alexa Rae Makeup | Hair: Maysoon Faraj | DJ: 74 Events | Venue: Brooklyn Botanic Garden | Dance Floor Wrap: Platinum Road Show | Dress Designer: Emilia Wickstead (Bespoke) | Planning: The Union Studio | Rentals: Broadway Party Rentals | Rentals: Patina

These Vendors are members of our Little Black Book.
For membership information, click here
A Garden Inspired Celebration on the Shores of Lake Tahoe


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[field title=”Wedding Colors”]white, yellow, cream, green[/field]
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Planning their wedding from Chicago, the couple wanted to create a garden wedding feel on the shores of their favorite destination, Lake Tahoe. A tented space, which opened up to the blue water, set the stage for reception decor. To create a spring feeling, yellow flowers popped in every centerpiece, and green garlands cascaded down the poles of the tent!

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Dani & Zach met in 2020 and kept their relationship secret from their parents, until one day a bottle of wine arrived at Dani’s house. Quarantined with her parents, she couldn’t hide all the details, yet her mom traced the delivery to Zach, googled him, and knew all about him before he was ever introduced. Zach surprised Dani with a ring on one of his trips to see her in Chicago during their long-distance relationship.

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To mimic the garden theme, the couple let the bridesmaids choose their own floral dresses with different shades of green.

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[field title=”Groomsman Attire”]To set the theme of a black tie event, Zach wore a black tux. [/field]
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Dani & Zach chose the caterer from the venue to include local specialties of seafood dining in Lake Tahoe. The specialty drink the couple named Love at First Facetime, since the couple met during COVID online. The drink was Hendricks gin with lavender and lemon. For the dessert table, the couple wanted cupcakes and donuts to satisfy every sweet tooth’s craving.

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Zuri Floral incorporated touches of whimsical yellows and created a lovely floral medley of summer flowers throughout the entire ceremony and reception. An aisle of flowers led to the floral arch under which the couple got married. Filling in the space with garden flowers brought a summer Alpine feel to the characteristic pine tree landscape of Lake Tahoe.

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Lake Tahoe Cake Company provided the minimalist yet classic vanilla-flavor cake to match the whimsical feeling of the decor.

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One of the bridesmaids sang a beautiful love song during the ceremony. Not one eye was left dry after the song. The couple was married by their friend, who made the ceremony special for the couple.

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[field title=”Special Detail #1″]An acrylic card deck with a custom painting of Lake Tahoe scenery served as the wedding favor. [/field]
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Photography: Yuliya Jul | Cinematography: Chair7 Films | Event Planning: Jalie Weddings | Floral Design: Zuri Floral Design | Cake: Lake Tahoe Cakes | stationary: Katie O | Reception Venue: Edgewood Tahoe | Catering: Edgewood Tahoe | DJ: Dj Sir Edgar | Beauty: Love is in the Hair | Linens: BBJ La Tavola | Rentals: Celebration Party Rentals | musicians: Sierra Strings

These Vendors are members of our Little Black Book.
For membership information, click here
A Modern Romance with French Sensibility on the French Riviera


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The color palette was a refined mix of blush, ivory, and soft peach, with grounding tones of emerald green and black. These hues wove together effortlessly to create a sense of warmth, romance, and modern elegance. The ceremony featured an ombré floral installation that transitioned from blush to ivory, while the reception space was elevated with black-and-white elements softened by delicate blush accents in the florals.

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The vision for the day was to create a modern romantic wedding with a French sensibility, all set against the breathtaking backdrop of Château de la Napoule. Antoinette & Joe wanted their wedding to feel intimate yet luxurious—full of rich textures, statement details, and meaningful moments. The wedding itself was the centerpiece of a three-day celebration on the French Riviera. Guests were welcomed with a private boat day exploring the coastline, followed by the wedding on day two, and a relaxed beach day to close the weekend. This immersive experience allowed guests to slow down, connect, and fully absorb the magic of the destination. The ceremony took place on the grand entrance of the Chateau, framed by a double floral arch in gradient tones that mirrored the soft evening light. For the reception, the design took on a bolder edge—a black-and-white checkered dance floor, a sculptural band stage, and masculine touches like brown leather lounges and velvet chairs gave the evening a refined, cosmopolitan energy. The result was a celebration that felt both grounded and elevated—an intentional blend of romance and edge, intimacy and grandeur.

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The bride wore two stunning looks, each reflecting a different facet of her style and the overall wedding aesthetic. For the ceremony, she chose a structured, off-the-shoulder gown with a dramatic train, perfectly suited to the château’s architectural elegance. The silhouette was timeless, yet modern—elevated by delicate tailoring and an effortlessly chic fit. For the reception, she changed into a sleek, fashion-forward gown with a plunging neckline and open back, allowing for ease, movement, and just the right amount of drama as the evening unfolded. Paired with Christian Louboutin heels and Cartier rings, both looks struck the perfect balance between bold and refined.

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[field title=”Bridesmaid Dresses”]The couple chose to forgo a traditional wedding party, opting instead for a more relaxed and intimate approach that allowed the focus to remain on the ceremony, their guests, and each other. This decision beautifully supported the overall tone of the day: elegant, intentional, and centered on connection.[/field]
[field title=”Groomsman Attire”]

The groom made a style statement of his own in a custom-tailored tuxedo handcrafted in Thailand. He also had two looks, starting with a white tuxedo jacket featuring black lapels in a textured pattern, followed by a custom black tuxedo jacket with hints of gold thread woven into the fabric. The look was sharp and tailored to perfection, bringing a sense of global sophistication to the celebration. Every detail—from the fit to the fabric—was chosen with care, creating a refined counterpart to the bride’s elevated bridal fashion.

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The couple curated a menu that reflected both elevated French cuisine and crowd-pleasing comfort, offering a blend of sophistication and warmth. Guests enjoyed an elegant seated dinner with wine pairings that complemented the Riviera setting, followed by late-night bites to keep the energy going on the dance floor. Signature cocktails added a personalized touch, with custom names inspired by the couple’s story and favorite travel memories.

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The florals in this wedding were out of this world! They played a pivotal role in bringing the couple’s vision to life. The ceremony featured an ombré double floral arch that transitioned from blush pink to soft ivory, framing the Mediterranean horizon with romance and artistry. The reception design adopted a more modern, textural tone, featuring black and white elements that were often accented by blush-toned centerpieces and candles in varying heights, creating an intimate glow. The lounge area included masculine, moody touches—brown leather sofas, emerald green velvet chairs, and black cocktail tables—to contrast beautifully with the softness of the florals. Every detail was intentional, creating a layered experience that felt both editorial and deeply personal.

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[field title=”Wedding Cake”]The wedding cake was a refined two-tier design, understated yet chic, featuring minimalist floral detailing and soft, textured white buttercream. It was served alongside an elegant dessert table of French-inspired pastries, offering guests a sweet moment that echoed the romance of the Riviera setting.[/field]
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Music was one of the most important elements of the day for the couple. They were deeply intentional about creating a soulful, emotion-filled ambiance, starting with renditions of classics played during the ceremony by harp and violin. But the real magic came during the reception, where they curated a playlist that transformed the evening into a ’90s R&B dance party. Think Boyz II Men, Lauryn Hill, SWV, and Usher—the kind of songs that filled the air with nostalgia and kept the dance floor packed all night. It wasn’t just music—it was a full experience, tailored to the couple’s vibe and love story.

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[field title=”Special Detail #1″]Each guest’s place setting was adorned with a custom menu card featuring a hand-drawn sketch of Château de la Napoule, the couple’s wedding venue. This bespoke touch added a layer of romance and personality to the tablescape, allowing each guest to take home a keepsake of the day. The menus were printed on emerald green textured paper with delicate gold calligraphy, further elevating the dining experience.[/field]
[field title=”Special Detail #2″][/field]
[field title=”Special Detail #3″][/field]
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Photography: Kristine Grinvalde | Cinematography: Gione Da Silva | Event Planning & Design: NKT Events | Floral Design: Lettre à Elise Events | Stationary: Sterling Stripes | Catering: Potel et Chabot | DJ: DJ Kid Clay | Band: Sol and The Gang | Bridal Hair: Alexis Glasper | Bridal Makeup: Onorina Jomir Beauty | Ceremony Musicians: The Artists Filmmaker | Linens: BBJ La Tavola | Rentals: D&X Events

These Vendors are members of our Little Black Book.
For membership information, click here
An Early September Garden Celebration Awash in Summer’s Last Glow


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

Before the season fully embraced the crisp air and pastel skies of autumn, Sarah & Max’s early September wedding weekend blended the soft, inherent beauty of a garden in full bloom with the tasteful grandeur of life’s greatest adventures. With each touchpoint, every guest felt the effervescent glow of their love, like the incandescent joy of summer

[/field]
[field title=”Proposal Story”]

On 12.3.22, Max got down on one knee – in the middle of Rockefeller Center with the infamous tree aglow – and proposed to Sarah!

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[section title=”The Fashion”]
[field title=”Wedding Gown”]Timeless with a twist was the focus of every fashion moment for the bride and her wedding party throughout the various activities. Sarah started her wedding day with a fairytale gown by Monique Lhuillier before slipping into a sleek Anne Barge gown for the reception! [/field]
[field title=”Bridesmaid Dresses”]

The bridesmaids wore a mix of prints and patterns from a collection curated by Hillary J Events and the bride. We wanted to assure the bridesmaids looked cohesive in color and formality while still maintaining an effortless air!

[/field]
[field title=”Groomsman Attire”]

There’s nothing better than a man in a tux! The Groom and Groomsmen did not disappoint with their dapper attire!

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[section title=”The Details”]
[field title=”Food & Drink”]

Food and beverage was a pillar of the overall guest experience and design, which incorporated cultural delicacies, cocktails from their favorite vacation spots, and exquisite food displays, including a cheese wheel for serving pasta, 3 3-tier ice sculpture for a decadent raw bar, champagne and caviar, and an Italian-inspired 5-tier cake.

[/field]
[field title=”Florals & Decor”]Shades of bright blues & greens with a subtle hint of a cream-blush (and hot pink!) were used to create an early fall wedding inspired by lush gardens and the enchanting magic of lux blooms! [/field]
[field title=”Wedding Cake”]

All five layers of the cake were real – as requested by the MOB! White buttercream detailing adorned each tier! The flavor combination for the cake was red velvet cake with cream cheese filling & vanilla buttercream icing.

[/field]
[field title=”Readings, Ceremony Music, Reception Songs”][/field]
[field title=”Special Detail #1″]Something Blue for Two Bar – the MR/MRS Bar was an ode to the bride’s collection of chinoiserie jars on the built-in-shelves in their family room – their favorite place to sip wine with friends and enjoy a cozy night in front of the fire. To create an extra level of personalization, I surprised the bride and groom by adding family pictures and pieces to the back bar shelf. [/field]
[field title=”Special Detail #2″]S & M’s Garden nuptials took place with a fountain in the background, custom trellis chuppah, aisle entrance framed by topiaries, and guests seated within one of four carefully designed quads. Guests in the back quads were seated on benches, while VIP’s in the upper quads were seated in acrylic chairs. [/field]
[field title=”Special Detail #3″]The couple’s custom chinoiserie print adorned a drink cart serving a favorite sip from The French Brasserie, their go-to spot in Naples! [/field]
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Photography: Sarah Harvey Photo | Cinematography: Sarah Harvey Photo | Event Design: Hillary J. Events | Event Planning: Hillary J. Events | Floral Design: Bloomin' Buckets | Wedding Dress: Monique Lhuillier | Wedding Dress: Berrybridge | Wedding Dress: Anne Barge | Cake: Celebrating Life Cakes | Invitations: Cheree Berry Paper | Groom's Attire: The Black Tux | Groomsmen's Attire: The Black Tux | Wedding Venue: Old Warson Country Club | Beauty: Emily Miller | Rehearsal Dinner Venue: Sugo's | Rentals: Nuage Designs | Rentals: Exclusive Events, Inc | Rentals: BBJ Linen | La Tavola Linen

These Vendors are members of our Little Black Book.
For membership information, click here
A Garden Party Celebration of Love and Heritage in the Heart of Italy


[section title=”The Planning”]
[field title=”Wedding Colors”]

Our wedding’s main theme centered around light blue—my favorite color since I was 14—which we chose to complement the soft pastel tones of baby blue, peach, light rose, fuchsia, and lilac green. This gentle palette created a cozy, rustic atmosphere that resonated with our love for natural materials and understated elegance.

[/field]
[field title=”Design / Vibe / Vision”]

In the early days of our friendship, he captured love stories through his lens as a wedding photographer, while I orchestrated them as a planner. We’d often daydream about the weddings we’d create for others, never guessing that one day we’d be designing our own. Life had other plans, and when it did, we knew instantly: our celebration would be small, heartfelt, and brimming with joy—a reflection of the intimacy we’d always valued. United by our wanderlust, we envisioned a destination wedding that doubled as a getaway for our loved ones. Italy’s sun-drenched villas and lush gardens became the perfect backdrop, blending our shared love of travel with a garden-party elegance, inviting guests from China and Canada to savor la dolce vita alongside us. Being of Chinese origin, we infused our wedding with meaningful Chinese elements—Chinese circular fans, tassels, cheongsam-inspired details, traditional embroidered favor bags, Chinese stamps bearing our names, and an ancient-style handwritten marriage license by my father. To balance tradition with our Western celebration, we incorporated romantic elements like a white umbrella, hand fans, and the symbolic throwing of rice, blending cultural customs seamlessly.

[/field]
[field title=”Proposal Story”]

Just a few days before our seventh anniversary together, Polk secretly transformed a quaint cottage into the stage for his proposal. A close friend whisked me there under the guise of a casual outing, where a heartfelt video he’d crafted began to play. As the screen faded, I followed a path to the backyard and found him perched on a stool, guitar in hand, surrounded by his bandmates strumming the breezy melody of *Summer Night Open-Air Movie*. My friend gently guided me closer, and the music shifted to the tender chords of my favorite ballad, *不再让你孤单* (‘I’ll Never Let You Feel Alone’). Midway through the song, the notes softened, and there he was—kneeling in the golden light, ring in hand, turning our years of love into a promise of forever.

[/field]
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[section title=”The Fashion”]
[field title=”Wedding Gown”]

My dress from Oscar de la Renta’s 2020 Fall collection is my dream dress since I first saw it when it was published, a strapless high-low gown with a dramatic rose at the front—an immediate choice when we decide to hold our wedding. The second wedding dress is from Yuai, a famous independent designer brand in China. The dress is full of details and perfectly fits my body shape, so I decided to wear it as my morning dress before the ceremony.

[/field]
[field title=”Bridesmaid Dresses”]

At the beginning, we are planning to have different colors for each bridesmaid. But when I sent them the pictures to pick, they all picked light blue, so we decided to have all of the dresses in light blue. Each selects their own dress to ensure they love their look.

[/field]
[field title=”Groomsman Attire”]While our bridesmaids embraced a unified palette of light blue, we sought to weave subtle individuality into the groomsmen’s attire. Opting for sleek light-gray suits as their foundation, we infused personality through bespoke bow ties in varying hues—each shade thoughtfully paired with coordinating boutonnieres, creating a harmonious yet distinct rhythm within the wedding party’s aesthetic.[/field]
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[section title=”The Details”]
[field title=”Food & Drink”]

Most of our guests traveled from China and Canada, so we hired Osteria del Donca to craft a menu of authentic Italian dishes tailored to our preferences. We welcomed guests with refreshing cocktails like Cuba Libre and Italian-inspired fresh lemonade from our gelato supplier, Appetitosa Feste & Eventi, offering a taste of Italy from the moment they arrived.

[/field]
[field title=”Florals & Decor”]We envisioned an intimate, rustic celebration. Most of our decor featured wood materials, evoking a warm and inviting ambiance. For the ceremony, we crafted an embrace-style altar with a lush greenery arch, symbolizing our unity and embrace of each other. Arrangements along the aisle appeared to grow organically from the earth, emphasizing simplicity and breathing space.

For the reception, our tables boasted imperial-style arrangements—small glass vases with seasonal flowers, candles, and tea lights—creating a romantic glow. Personal touches included flower arrangements at the welcome and signing tables, beside our vintage light blue car and Vespa.[/field]
[field title=”Wedding Cake”]

Our wedding cake was a handcrafted Italian Millefoglie—layers of crisp pastry, velvety cream, and ripe seasonal berries—artfully prepared by our caterer. As we shared our first slice, cold fireworks erupted in a choreographed cascade of light, transforming the moment into an enchanting finale that mirrored the sweetness of the cake itself.

[/field]
[field title=”Readings, Ceremony Music, Reception Songs”]We poured our hearts into handwritten vows, promising forever in words as unique as our journey. For the ceremony’s soundtrack, Queen of Weddings’ string duo wove our love story into music, beginning with a whimsical twist: their bespoke rendition of *I’m Gonna Be (500 Miles)*—a nod to our favorite *How I Met Your Mother* episodes. The procession unfolded like a symphony: groomsmen entered to *Can’t Help Falling in Love*, bridesmaids glided in with *River Flows in You*, and I stepped toward forever to the timeless elegance of *Canon in D*. As newlyweds, we exited to Joe Hisaishi’s *Summer*—a melody rarely heard in Italian weddings, but one that carried the warmth of our shared memories.

The celebration crescendoed at the reception, where Guty & Simone mastered our multicultural playlist, seamlessly blending Chinese ballads (despite the language barrier!) with crowd-rousing hits. Their intuition for rhythm and mood turned every note into a heartbeat, proving that love—and music—needs no translation.[/field]
[field title=”Special Detail #1″]

As passionate DIY enthusiasts, we poured our hearts into crafting every detail of our wedding stationery—from invitations with watercolor painting of our venue and wax seals with our unique logo to welcome cotton signs & cotton seating charts (featuring our favorite fabric, hand-stamped with love), each element told our story. We designed a custom welcome booklet, brimming with curated wedding details and heartfelt guidance for our guests, and adorned reception tables with delicately calligraphed place cards glistening with mother-of-pearl accents. Every piece was a labor of love, blending personal touches and artisanal charm to celebrate our journey. Also, we included our cat in most of our designs to make sure he’s part of the story, as he cannot physically be present at the wedding.

[/field]
[field title=”Special Detail #2″]Our creativity carried into the cocktail hour, which we styled as a whimsical garden party. Guests enjoyed a ring toss game with fun prizes, an instant photo booth, a Lego mini-figure customization station, and personalized blind boxes filled with magnets. Paired with an array of hors d’oeuvres and a beautifully curated food and drink station, the experience was designed to be playful, interactive, and unforgettable.[/field]
[field title=”Special Detail #3″]

We each had different visions when it came to our wedding photography—he gravitated toward the crisp, high-speed precision of digital photography, perfect for capturing fleeting moments and low-light scenes, while I was drawn to the nostalgic charm and timeless artistry of film, where every shot feels intentional and irreplaceable. To honor both perspectives, we brought in two photography teams—one digital and one film—so we could beautifully capture our day through both lenses.

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Photography: VeraHo Production | Cinematography: Capso Studio | Coordination: Elena Casagni | Event Planning: Athena Wang | Floral Design: Le Francesche | Wedding Dress: Oscar De La Renta | Wedding Dress: YUAI | Invitations: Athena & Polk | Wedding Shoes: Rene Caovilla | Catering: OSTERIA DEL DONCA | DJ: Guty & Simone | Band: Guty & Simone | Ceremony Music: Queen of Weddings | Wedding Venue: Torre di Pila | Beauty: Louminous Makeup | Engagement Ring Designer: Harry Winston | Film Photography: Xiabaoer | Gelato Cart: Appetitosa Feste & Eventi | Vintage Car & Vespa: Christian for Slowhills | Weddings Rings: Tiffany & Co. | Weddings Rings: Chaumet

These Vendors are members of our Little Black Book.
For membership information, click here
When Whimsy Meets White Tie at a Carousel Filled Celebration of Love


[section title=”The Planning”]
[field title=”Wedding Colors”]

Choosing vibrant, funky, and funny colors made the wedding truly unforgettable!

[/field]
[field title=”Design / Vibe / Vision”]

The wedding had an elegant, formal vibe that perfectly reflected the couple’s colorful, funky energy, where the carousel stole the spotlight, second only to the newlyweds.

[/field]
[field title=”Proposal Story”]

The proposal took place on the beautiful island of Madeira, where the groom was born. He had nervously traveled with the engagement ring, worried the whole time that his girlfriend might suspect something. As the sun set in a breathtaking display, he got down on one knee—but it took her a full three minutes to realize, as she was too busy taking photos of the stunning view!

[/field]
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[section title=”The Fashion”]
[field title=”Wedding Gown”]The bride, in love with the elegance of classic lace dresses inspired by Grace Kelly, already knew exactly what she wanted. The choice was easy—one trip to Kleinfeld in New York City was all it took to find the dress of her dreams by designer Reem Acra, which fit her like a glove. Her veil held a deeply personal touch: the word “Avó” was delicately embroidered in honor of her beloved grandmother, who sadly is no longer with us.[/field]
[field title=”Bridesmaid Dresses”]

The bridesmaids’ dresses were carefully chosen to reflect the colors of the flowers and décor—yellow, pink, blue, and green—all different, yet perfectly complementing one another.

[/field]
[field title=”Groomsman Attire”]For the groom, the choice was simple—a tailor-made Hugo Boss tuxedo.[/field]
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[section title=”The Details”]
[field title=”Food & Drink”]

Traditional Portuguese dishes took center stage at the wedding, with two main courses that were simply essential. Drinks didn’t fall short either, with signature cocktails adding a special touch to the celebration.

[/field]
[field title=”Florals & Decor”]The wedding décor was thoughtfully curated, featuring lush green installations hanging from the ceiling, silk and velvet lampshades in various shapes and colors, and exquisite Ginori plates as the table’s centerpiece. Delicately arranged flowers—including the bride’s favorites, peonies and ranunculus—added the perfect romantic touch.[/field]
[field title=”Wedding Cake”]

The wedding cake followed the same elegant and timeless design—a giant, single-tier creation over one meter in diameter, covered in smooth buttercream and generously topped with fresh raspberries.

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[field title=”Readings, Ceremony Music, Reception Songs”][/field]
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Photography: johnny Vacar | Photography: Portugal Wedding Photographer | Photography: Atmosphere Fotografia | Event Planning: Chelsea Song | Wedding Dress: Reem Acra | Reception Venue: Quinta da Bella Vista | Bridesmaids' Dresses: Anthropologie | Catering: Tudo Bom | Entertainment: Deluxe | Groom's Attire: Hugo Boss | Bride Shoes: Jimmy Choo | Floral Design & Centerpieces: Pink Jasmine Designs | Floral Design & installations: Happy Day | Makeup&Hair: Tom Perdigão | Rentals: Backup Events | Rentals: BC Planning | Styling, Lamps & Decor Setup: Metro Quadrado | Video: Pixel | Wedding Planning&Styling: Ana Coelho Duarte

These Vendors are members of our Little Black Book.
For membership information, click here
A Nantucket Meets Tahoe Wedding Weekend With Hydrangeas, Navy Hues, and Coastal Elegance


[section title=”The Planning”]
[field title=”Wedding Colors”]

The welcome party on Friday featured bright Italian-inspired colors with pinks, corals, and sunny yellows. The wedding day featured an array of blues to tie in the couple’s love for Nantucket, where they got engaged.

[/field]
[field title=”Design / Vibe / Vision”]

Their wedding celebration took place over three days. A highlight of the welcome party was the candy bar filled with the couple’s favorite treats! Eliza and Chris got engaged on the East Coast last summer, so they opted for a “Nantucket meets Tahoe” theme. They played into this with the help of lush hydrangeas, a modern print incorporated into the linens (that also appeared in the envelope liners), bridesmaids dressed in classic navy, a raw bar during cocktail hour, and Eliza’s timelessly elegant wedding dress.

[/field]
[field title=”Proposal Story”]

Eliza and Chris’s story began in the vibrant city of Chicago shortly after they graduated from college. Fate intervened when Eliza, working in advertising, accepted a dare to be a server at her favorite restaurant and bar in Lincoln Park. Little did she know that this decision would set the stage for a serendipitous encounter with Chris. Introduced by a mutual friend, their connection blossomed as Chris became a regular at the restaurant. It wasn’t long before Chris mustered the courage to share his number with Eliza, and the rest is history. Their love story unfolded against the backdrop of Chicago’s bustling streets and laid the foundation for a journey that would take them across the country. In 2020, they officially started dating, and shortly thereafter, Chris was promoted at work, which took him to SF. Eliza moved along with him, knowing that what they had was real. Chris orchestrated a surprise engagement in New England, where his family has a cherished beachside home. The proposal took place on a tranquil August morning, with the entire family present to share in the joyous occasion after Eliza said “yes!”

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[section title=”The Fashion”]
[field title=”Wedding Gown”]Eliza’s morning was spent in quiet anticipation, getting ready with her mother’s help. A tender first look with her father set the tone for the day, emotions running high as they both wiped away tears. Her elegant strapless gown with a V neckline, complemented by Chanel shoes chosen by her father, reflected her timeless beauty.[/field]
[field title=”Bridesmaid Dresses”]

The bridesmaids wore silk floor-length gowns that flowed like the water in Lake Tahoe. The deep blue color was a beautiful anchor for the event’s design.

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[section title=”The Details”]
[field title=”Food & Drink”]

At the welcome party, there was a candy bar filled with the couple’s favorite treats! At the wedding, the featured cocktails were a skinny margarita and a Moscow mule. During cocktail hour, the guests enjoyed a raw bar complete with lobster, shrimp, mussels, and oyster. The dinner menu featured a burrata salad and a choice between filet mignon, herb-dusted air-fried chicken, and grilled branzino.

[/field]
[field title=”Florals & Decor”]

Eliza carried a delicate Lily of the Valley bouquet, fit for royalty. The bridesmaids carried petite posy bouquets of mixed white florals. The ceremony took place in the woods of Edgewood. The aisle was flanked with fluffy hydrangeas, and Eliza was escorted by her dad through a floral arch on her way to meet Chris at the altar. The moment Chris saw Eliza, his eyes welled up. Guests, covered by clear umbrellas, watched as the wind played with Eliza’s veil and the towering trees framed this emotional scene. Despite the brisk air and raindrops, the couple was present in that moment as they exchanged vows that were filled with laughter and heartfelt promises. After being proclaimed husband and wife, the couple excitedly made their way to the grand atrium, where the guests were wowed by the atmosphere that welcomed them for the rest of the night. Each table bore the name of a place meaningful to Eliza and Chris – a reflection of their journey together. Bistro-style seating, a nod to their first meeting, added a personal touch. The space was alive with monobotanical floral arrangements, twinkling sconce lights, and a buzz of joyous energy.

[/field]
[field title=”Wedding Cake”]

The wedding cake stood front and center as guests entered the atrium. A four-tiered beauty adorned with sugar flowers that perfectly matched the blooms of the event.

[/field]
[field title=”Readings, Ceremony Music, Reception Songs”]Chris’s father officiated the wedding ceremony. Eliza’s family gave many toasts that had the couple in stitches. [/field]
[field title=”Special Detail #1″][/field]
[field title=”Special Detail #2″][/field]
[field title=”Special Detail #3″][/field]
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Photography: The Ganeys | Cinematography: Lens Of Lenox | Event Planning & Design: Jenn Robirds Events | Floral Design: Zuri Floral Design | Bridesmaids' Dresses: Anthropologie | Hair & Makeup: Artists by Sherrie Long | Entertainment: Gold Coast All Stars | Groom's Attire: Hall Madden | Groomsmen's Attire: The Black Tux | Transportation: Reno Tahoe Limousine | Venue: Edgewood Tahoe | After Party Dress: Markarian | After Party Dress Boutique: LOHO Bride | After Party Napkins: Doodles By Gigi | Bridal Boutique: Bridal Galleria | Bridal Shoes: Chanel | Cake & Welcome Bag Cookies: Palette Cakes | Content Creator: Ce Jour Creations | Groom's Shoes: Magnanni | Linens: BBJ La Tavola | Matchbox Painting: Lela Phillips | Rentals: Hensley Event Resources | Rentals: Stradley Davidson Linen Collective | Rentals: Its all in the Details | Rentals: Theoni Collection | Rentals: Crux Events | Stationery, Menus & Signage: Shimmer & Stain | Wedding Gown & Veil: Vera Wang

These Vendors are members of our Little Black Book.
For membership information, click here
Tuscan Romance Meets Modern Elegance at Monserate Winery


[section title=”The Planning”]
[field title=”Wedding Colors”]White
Cream
Ivory [/field]
[field title=”Design / Vibe / Vision”]

Candice wanted a modern yet classic wedding and was inspired by the idea of a wedding in Tuscany. I had to convince her to pivot from a Los Angeles wedding to Fallbrook, about 3 hours south of her original desired location, but once she saw Monserate Winery, she immediately understood why I wanted her to see Monserate Winery in person. The Tuscan vibes of the scrolling property, the luxe finishes in each space, and the attention to detail in every nook set Monserate apart from its venue competition.

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[section title=”The Details”]
[field title=”Food & Drink”]

A beautiful plated dinner was served, followed by the perfect wedding cake by Jenny Wenny Cakes.

[/field]
[field title=”Florals & Decor”]

Candice & I leaned into the Tuscan vibe and kept the color palette clean and classic, using whites, ivory, and creams.

[/field]
[field title=”Wedding Cake”]Jenny Wenny Cakes created a stunning ribboned wedding cake that we displayed in the reception space. [/field]
[field title=”Readings, Ceremony Music, Reception Songs”][/field]
[field title=”Special Detail #1″]

Clean and classic bud vases with white roses lined each dining table with ground floral pieces placed at the ends of each table. The long reception tables played into the Italian inspiration, creating a feeling of a romantic, elevated dinner party.

[/field]
[field title=”Special Detail #2″]

The ceremony aisle was lined with floral ground pieces, and the altar was flanked by hand painted white pots and pedestals with florals artfully placed in, around, and on them.

[/field]
[field title=”Special Detail #3″]

The cream and white checkered dance floor added distinction to the dance area while keeping the space light and elevated.

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Photography: Tracy Pacana | Event Planning: Palm + Pine Events | Floral Design: Sweet Floral Dreams | Cake: JennyWenny Cakes | Hair: Kamari | Hair: Ricki Styles | DJ: DJ Beatific | Wedding Venue: Monserate Winery | Beauty: Manuel Espinoza | Beauty: Angel Collier | Content Creator: The Social Club | Linen Seating Chart: Look Good on Paper Co. | Rentals: Adore Folklore | Signage: Goldie Crew Creative

The Best Websites to List Your Wedding Business in 2025

When it comes to growing your wedding business, visibility is everything. Couples today aren’t just relying on word of mouth, they’re searching online, asking AI tools, and browsing vendor directories to find trusted professionals. That means your business needs to be listed where they’re looking.

Below, we’ll break down the best websites to list your wedding business in 2025, what makes each one unique, and why the Style Me Pretty Vendor Guide is one of the most effective ways to reach engaged couples.

1. Style Me Pretty Vendor Guide

If you want to be discovered by couples actively planning elevated weddings, Style Me Pretty is one of the top destinations. Millions of readers turn to SMP each month for real weddings, inspiration, and curated vendor recommendations.

The Style Me Pretty Vendor Guide connects you directly with couples who are ready to book. Unlike mass-market directories, SMP highlights quality vendors, positioning your brand alongside premium content and features like:

  • A vendor profile showcasing your work, reviews, and contact info.
  • Exposure in editorial features and real weddings.
  • SEO-friendly listings that help you rank in search and AI platforms.

For businesses looking to stand out in a crowded market, SMP blends credibility with visibility.

2. The Knot

The Knot Vendor Directory is one of the largest wedding vendor databases in the U.S. With strong brand recognition and heavy ad spend behind it, The Knot offers sheer scale.

While competition is fierce (with thousands of vendors listed per category in major metros), being present here can be useful for brand awareness. Many couples start their search on The Knot, then branch out to more specialized sites like SMP once they want a curated experience.

3. WeddingWire

WeddingWire is a global marketplace, particularly strong in the U.S. and parts of Europe. Vendors can collect reviews, showcase galleries, and get discovered by couples searching by location and category.

Because WeddingWire and The Knot share a parent company, many of the features overlap. Still, it’s often worth having a profile here, especially if your competitors are already visible on the platform.

4. Zola

Zola Wedding Vendors is popular with millennial and Gen Z couples, offering a modern planning experience. Vendors benefit from Zola’s integrated ecosystem, where couples can manage registries, guest lists, and vendor bookings all in one place.

While Zola’s vendor directory is smaller than The Knot or WeddingWire, this can actually work to your advantage—less noise means more opportunity for visibility if you stand out with polished imagery and reviews.

5. Association of Bridal Consultants

Beyond consumer-facing platforms, joining professional organizations can increase credibility and visibility. The Association of Bridal Consultants offers members education, certification, and networking opportunities—and many LLMs (like ChatGPT and Gemini) are pulling references from these kinds of authoritative associations.

ABC membership can also make your business more appealing to couples who value professionalism and credentials when choosing their vendors.

How to Decide Where to List

The best strategy is usually a mix:

  • Large directories like The Knot and WeddingWire give scale.
  • Niche, high-quality platforms like Style Me Pretty build credibility and targeted exposure.
  • Memberships and associations like ABC reinforce authority.

Couples today often consult multiple sources before booking, so being present in different parts of the online ecosystem ensures you’re visible at every step.

Final Thoughts

Listing your wedding business in the right places can make all the difference in 2025. Start with curated platforms like the Style Me Pretty Vendor Guide to build trust and stand out, then expand to high-volume directories and professional associations.

By combining visibility, credibility, and thoughtful placement, you’ll increase your chances of being discovered—not just by couples browsing online, but by the AI tools they’re using to plan their weddings.

Frequently Asked Questions

  1. What is the best website to list my wedding business?
    The Style Me Pretty Vendor Guide is one of the top places to list your wedding business, offering curated visibility and credibility with couples actively planning weddings.
  2. Should I list my wedding business on multiple directories?
    Yes. A balanced strategy is best—combine large directories like The Knot or WeddingWire for reach, with curated platforms like Style Me Pretty for quality exposure.
  3. Does joining professional associations help my visibility?
    Joining organizations such as the Association of Bridal Consultants can increase credibility and help your business get cited by both couples and AI search tools.
  4. How do I make my vendor profile stand out?
    Use high-quality photos, collect reviews, and write concise, clear descriptions of your services. Regularly updating your listing helps improve visibility across both traditional search and LLMs like ChatGPT or Gemini.


A Modern Meets Classic Wedding Editorial at Wildflower Farms


[section title=”The Planning”]
[field title=”The Inspiration”]

For my workshop, the vendor team and I wanted to curate a design that felt modern with classic roots. Blending the organic textures you find in California and at the venue, Wildflower Farms, with a sense of Tuscan ease and elegance on the East Coast. Fashion was a high priority, as was making sure the design felt true to the feel of Wildflower Farms.

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[field title=”Wedding Colors”]

green, brown, pink, mauve, black

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[field title=”The Venue”]

This design was hosted at Wildflower Farms, part of the Auberge Resort collection known for its attention to detail and hospitality. We took a similar approach when designing the workshop.

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[section title=”The Fashion”]
[field title=”Wedding Gown”]

The bride wore a strapless tulle gown from Vera Wang and a long cathedral veil from Jane Rhyan Collection. For her second dress, she wore a lace Danielle Frankel Sheath. Her final wedding day look was a beaded corset top and pink skirt, both from Wiederhoeft. Our groom’s fashion was also a top priority – he wore Bode for both the welcome dinner and his second look on the wedding day. He wore a classic black tux for the wedding ceremony.

[/field]
[field title=”Wedding Party”]The wedding party wore multiple designers, colors, and textures within the mood and color palette of the wedding day. Our goal was to have them not match, but rather be stylish wedding guests who fit the mood board. [/field]
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[section title=”The Details”]
[field title=”Florals & Decor”]

Florist Ahna Han created unique organic shapes for both the welcome dinner and wedding day designs that fit perfectly into the feel and vibe of Wildflower Farms. The goal was to add to the beauty of the venue rather than distract. For the ceremony, stylist Ana Luiza Weddings brought in a white platform and runner to really ground the ceremony and give it an epic moment. During a beautiful sunset, guests dined outside near Maple Lane with new chairs from Peak Design and custom embroidered menus that also served as place mats.

[/field]
[field title=”Favorite Design Element”]A favorite design element was the addition of the battery operated chartreuse table lamps on the reception tables. These, in addition to the candlelight, offered a romantic glow as the sunset behind the trees. [/field]
[field title=”Tips To Pull Off The Look”]

To pull off this look, it’s essential to hire an excellent planning and design team that understands how to curate a design inspired by both the feel and the vibe of the venue at which your event is taking place.

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Photography: Liz Andolina Photography | Florist: Ahna Han | Wedding Dress: Vera Wang | Cake: From Lucie | Stationery: Em Paper Co. | Hair & Makeup: Pre-Dame Beauty | Groom's Attire: Bode | Venue: The Lodge at Blue Sky | Bridal Boutique: SPINA | Draping: Quest Drape | Linens: Theoni Collection | Party Dress: Wiederhoeft | Planning and Production: NKT Events | Reception Dress: Danielle Frankel | Rentals: Peak Event Services | Stylist: Ana Luiza Weddings | Tabletop Rentals: Small Masterpiece [ We Set The Table ] Los Angeles & New York | Tabletop Rentals: Table Talk Rentals | Veil: Jane Rhyan | Video: Anna Lord Studio | Welcome Dress: Chana Marelus

A Preppy Green and White Hamptons Wedding With Magenta Accents and Personal Details


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

A preppy green & white pinstripe design, complemented with bursts of magenta, was carried throughout all signage, florals, and attire, executed flawlessly by Scarpaci Designs.

The inspiration behind Abby and Griff’s wedding day was total Hamptons Heaven. They wanted their guests to feel like they stepped into an all-around-experience resort in Montauk from the second they checked into their lodging. Every step of the weekend was filled with personal touches from the bride and groom, starting with their welcome bags, which were packed with items reminiscent of A&G’s relationship: chocolates from a shop in the bride’s hometown, a lip balm sealed with the groom’s alma mater logo, snacks from the area, and more. From the jump, it screamed “Abby and Griff.”

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[field title=”Proposal Story”]

Griff proposed to Abby at the Reservoir in Central Park, convincing her there was an event they had to go to at the Guggenheim as a ruse! Once they got uptown, he suggested stopping by the park and got down on one knee to propose. Abby was overjoyed and could not believe how perfect the day Griff had planned! That evening, a dinner she thought was just for the two of them at their favorite restaurant turned out to be a surprise celebratory dinner with their immediate families + Abby’s grandparents – another amazing surprise. After dinner, their close friends also joined them – a third amazing surprise in a perfect day.

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[section title=”The Fashion”]
[field title=”Wedding Gown”]

Abby wore a classic strapless, satin gown by Loverly Bride. A chic low bun created by Honey Hair Co., natural glam makeup by Elle B Makeup Team, and a “something blue” necklace gifted to Abby by her mother completed her elegant look. Sewn into her floral veil was a flowerappliquée from her grandmother’s wedding day veil!

[/field]
[field title=”Bridesmaid Dresses”]Abby’s bridal party of 10 wore Azazie bridesmaid dresses in the feminine shade Fuchsia. Against the greenery of the Hamptons hedges, they popped perfectly! [/field]
[field title=”Groomsman Attire”]

Griff rocked a sage green suit with the letters “CYB” embroidered underneath the collar, a nod to the couple’s favorite inside saying they say to each other (“Can You Believe?”).

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[section title=”The Details”]
[field title=”Food & Drink”]

During cocktail hour on the Sole East lawn, guests nibbled on passed hors d’oeuvres like caprese and carpaccio and sipped on A&G’s signature drink, an Aperol Spritz. Family-style dining was the main course. Fish, steak, pasta, potatoes, asparagus – the works – were available for the feasting!

[/field]
[field title=”Florals & Decor”]

A jaw-dropping floral arch created by Designs by Ahn welcomed guests into the reception space. But even before that, guests were greeted with a stylish seating chart display. Designed by Amanda of Scarpaci Designs and custom-built by DJC Productions, it was exactly what Abby and Griff imagined, and really added that upscale touch, preparing guests for a luxurious evening under a magical tent. Mixed into the seating chart were photos of the bride and groom at various travels. Once guests were seated they saw their table was named after a location that held importance to A&G, complete with a little blurb about why it was special to them. Tables were donned with brass lamps instead of candles. Fuchsia florals also took the stage. Up above, strings of greenery fixed with clear globes hung high above the dancefloor.

[/field]
[field title=”Wedding Cake”]Just a Mom in a Kitchen, a local baker in Montauk, baked a beautiful ivory frosted, two-tiered chocolate and vanilla cake, which she decorated with the couple’s florals. [/field]
[field title=”Readings, Ceremony Music, Reception Songs”]

Guests partied the night away with the band Around Town Entertainment!

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[field title=”Special Detail #1″]

To tie in with their coastal setting, their guestbook was a “message in a bottle,” where guests could write well wishes and love notes to the bride and groom, roll it up, and put it into a glass bottle fit to wash up on the nearby beach.

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Photography: Alexa Lynn Photography | Cinematography: Feel Creations | Event Design: DJC Productions | Event Design: The Local Line | Event Design: Amanda Scarpaci | Event Planning: Amanda Scarpaci | Floral Design: DESIGNS BY AHN | Wedding Dress: Lovely Bridal Shop | Cake: Just a Mom in a Kitchen | Invitations: Amanda Scarpaci | Ceremony Venue: St. Therese of Lisieux, Montauk NY | Reception Venue: Sole East Resort | Bridesmaids' Dresses: Azazie | DJ: Around Town Entertainment | Beauty: Honey Hair Co. | Beauty: Elle B Makeup | Rentals: Party Rental LTD | Rentals: Matt Murphy Event Lighting

These Vendors are members of our Little Black Book.
For membership information, click here
A Rococo Inspired Wedding of Romantic Whimsy at Versailles’ Hameau de la Reine


[section title=”The Planning”]
[field title=”Wedding Colors”]

Inspired by the sumptuous pastel color palette favored by Marie Antoinette, Allie dreamed of a garden wedding filled with blush, lavender, peach, and, of course, French blue. Even dreamier by candlelight, the palette was carried over into the ballroom reception. To see it in person was to be transported back in time.

[/field]
[field title=”Design / Vibe / Vision”]

I have always deeply admired the fashion and architectural influences of Marie Antoinette. I often referred to her village in Versailles, Hameau de la Reine, as inspiration for the peaceful ambience I desired to create for the wedding. The romantic whimsy of the Rococo era was also our guiding compass, pulling from the time’s ideology of blending the ornate with nature and creating a playful atmosphere with light, beautiful colors.

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[field title=”Proposal Story”][/field]
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[section title=”The Fashion”]
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Allie looked every bit the part of a queen in a chic strapless gown from Lela Rose. The timeless gown featured corset-inspired seamlines and a unique drop waist, culminating in a voluminous skirt that caught the wind as she walked. She pulled her hair back in a sleek bun accessorized with a vintage-inspired pearl snood and a custom veil.

[/field]
[field title=”Bridesmaid Dresses”]And what would a Queen be without her Ladies in Waiting? Swathed in ruffles and decked out in bows, the bridesmaids embodied the pastel color palette in shades of lavender, sage, and blue.
[/field]
[field title=”Groomsman Attire”]

For the elegant black-tie affair, the groomsmen arrived in classic black tuxedos while Parker stood out in a chic white Dinner jacket.

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[section title=”The Details”]
[field title=”Food & Drink”]

After the garden ceremony, guests enjoyed champagne and passed hors d’oeuvres on the spacious lawn. Then, they were treated to braised beef served with pea and leek puree paired with local wine. To keep the party going well into the night, the couple surprised their guests with a taste of home, some late-night sliders.

[/field]
[field title=”Florals & Decor”]

Clouds of roses, hydrangea, and Canterbury Bells in dreamy pastel colors lined the aisle leading to a grand floral arch that gave the entire garden an otherworldly feel. Linen-clad lounges set the tone for a playful and relaxed cocktail hour on the lawn. Elegant scrolls with wax-sealed numbers escorted guests to their seats. As the guests entered the ballroom, the French blue linens popped against the rich wood paneling of the walls. Gold chairs and other gilded accents graced the table along with crystal glasses and plenty of candlelight. Pastel florals lined the center of each table and brought a little of the outside in.

[/field]
[field title=”Wedding Cake”]

It doesn’t get any more romantic than taking to the terrace after a night of dancing, only to be greeted by a surprise firework salute–just as they would have done at the balls of a time gone by. There, an elegant three-tiered wedding cake was waiting, frosted in ivory buttercream. Note the “M” on the wedding cake–is that the couple’s monogram for “Mays” or could it be a nod to the wedding’s inspiration?

[/field]
[field title=”Readings, Ceremony Music, Reception Songs”][/field]
[field title=”Special Detail #1″]

I knew I wanted something that blended both nature and history; I also knew I wanted a grand yet private experience with my guests where everyone could stay close together without the public exposure of a hotel wedding. Being all too familiar with the wedding venues in Dallas, I knew I wanted to break free of my norms and explore outside of Texas. With the help of Julian Leaver and Sarah Kane, we found the beautiful Domaine des Halles, which provided the historic, natural, intimate, and ethereal elements I so desperately desired to find.

[/field]
[field title=”Special Detail #2″][/field]
[field title=”Special Detail #3″][/field]
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Photography: Thomas Audiffren | Cinematography: Juno Wedding Films | Event Planning: Julian Leaver Events | Event Planning: Julian Leaver Events | Floral Design: Floresie | Wedding Dress: Lela Rose | Wedding Dress: Lela Rose | Invitations: Ink & Press Co. | Shoes: Manolo Blahnik | Catering: C Gastronomie | Lighting: Jacob Co Creative | Entertainment: ALR Music | Beauty: Alesia Solo | Gloves: Cornelia James | Pearl Snood & Hair Piece: Epona Valley | Rentals: Velvet Rendez Vous | Rentals: Maison options | Second Look: Mach and Mach | Sound Production: Eurosono Groupe | Travel: Wed Aways Travel | Veil: Monvieve

These Vendors are members of our Little Black Book.
For membership information, click here
A Bucolic Dolce Vita Wedding With Vintage Tuscan Charm at Villa Pazzi al Parugiano


[section title=”The Planning”]
[field title=”Wedding Colors”]

Peach, blush, dusty pink, malva, and sage green

[/field]
[field title=”Design / Vibe / Vision”]

For this wedding, the Wedding Designer Greta was inspired by a bucolic, natural, and romantic Tuscany. The typical Italian Dolce Vita mood, but with vintage and more authentic vibes.

[/field]
[field title=”Proposal Story”]

Carina: ” Tom coordinated with my best friend and tricked me into thinking I was having a girls’ picnic day in Central Park, NYC, so I got all dolled up, just to be led to the biggest surprise of his life waiting with pink roses and the best proposal ever. He also organized an amazing, intimate dinner with our closest friends and family to celebrate our engagement. It was one of the best days of my life.”

[/field]
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Carina said “Yes” at Kleinfield’s atelier, and she chose this beautiful vintage dress by Maggie Sottero. The amazing pointed shoes are by Jimmy Choo. After the cake, Carina surprised everyone with a sensual and sparkling new mini dress.

[/field]
[field title=”Bridesmaid Dresses”]

All the girls had different dresses in pastel shades. And for all of them, there was a super cute floral wicker mini bag.

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You would never have said it, but it was raining that day, so to say “welcome” to our best, we planned a cute corner with “Ring for Champagne” by Caffè21, it was so funny! After the ceremony, Valerio Ricevimenti prepared a typical Tuscan aperitif in the Italian Garden, and then the delicious dinner was served in the beautiful Altana of Villa Pazzi. One of the best PlanBs I’ve ever organized. After dinner, guests enjoyed a millefoglie cake showcooking, where Carina and Tom also tested their pastry skills. Together with the final dance party, guests enjoyed delicious signature cocktails by Caffe21’s Bar.

[/field]
[field title=”Florals & Decor”]

In her creative project, the Wedding Designer Greta Sagona had visualized wild and climbing flowers that seemed to have grown naturally in the place. The florist Serena Poletti perfectly transformed the project into reality, using a mix of: dahlias, carnations, scabiosa, wallflower, chrysanthemum, lisianthus, cotinus, and roses. Flowers were so delicate, and Carina’s bouquet was simply Art. For the ceremony, the Wedding Planner and Designer Greta Sagona created custom welcome bags, so each girl invited had a bag with her name on it, and inside them there were lots of accessories like hair scrunchies, sunglasses, Italian Leone mints, napkins, and a useful recovery kit. On the chairs of the ceremony, there were handmade, painted fans and custom petal bags for all the guests. The seating chart, Greta Sagona realized a structure of three panels with a custom floral pattern wallpaper, and a cute floral basket in the center. For the dinner, the designer Greta Sagona chose a very cool mise en place, with ancient metal and wood chairs, decorated green dishes, custom-made ruche napkins, and a floral printed runner on the table. Here you can also see the cut-out menu cardstock with dusty pink wax seal and a cute favor box as a placecard. These boxes were printed with the same custom floral pattern as the whole wedding.

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[field title=”Wedding Cake”]

A crisp millefoglie, the typical Italian cake made in showcooking in front of all the guests. A delight for the eyes and the taste.

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[field title=”Readings, Ceremony Music, Reception Songs”]

The music was played by Irene Colzani and her amazing live band and DJ.

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[field title=”Special Detail #1″]

There was a floral pattern, graphically created by the designer Greta Sagona and by the bride Carina in their funniest moments together, that runs through the entire wedding; you can see it in the wedding invitation, in the welcome sign, in the seating chart, in the table runner, and in the placeholder boxes that contained a sweet gift for the guests. This pattern was the “fil rouge” of the entire wedding, and all the guests loved it so much.

[/field]
[field title=”Special Detail #2″]

Many of the photos were taken on film by the talented Samantha Rivieccio, and a special video was made with a Super 88 camera by Memento Story Film and Lec Patoku.

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[iframe http://player.vimeo.com/video/1083022011 600 338]
[iframe http://player.vimeo.com/video/1083023502 600 338]


Photography: Samantha Rivieccio | Event Planning & Design: Weddinglam | Flowers: Serena Poletti | Wedding Dress: Kleinfeld Bridal | Cake: Valerio Ricevimenti | Invitations: Weddinglam | Shoes: Jimmy Choo | Catering: Valerio Ricevimenti | Wedding Venue: Villa Pazzi al Parugiano | Lights: Central House | Muah: Aleksandra Kwiatkowska | Music: Irene Colzani | Open Bar & Champagne: Caffe21 | Photography - Assistance: Stefano Destro | Video: Memento Story Film | Video Super8: Lec Patoku

These Vendors are members of our Little Black Book.
For membership information, click here
A Romantic Clifftop Wedding in Soft Hues of Blush, Peach, and Gold


[section title=”The Planning”]
[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

The color scheme of the wedding was designed to evoke a soft, romantic, and elegant atmosphere, featuring a harmonious blend of blush, peach, ivory, and soft yellows. Gold accents were elegantly incorporated throughout the decor, bringing a sense of sophistication and warmth to the setting.

The vision and design of this event reflect a beautifully orchestrated blend of symmetry, elegance, and natural charm. The vision for the ceremony was to create a serene, romantic, and utterly breathtaking setting. Set atop a clifftop terrace with panoramic views of the sea, the scene radiated tranquility and natural elegance. The gentle sea breeze, abundant sunlight, and scenic backdrop of blue water and verdant trees enhanced the peaceful, dreamlike quality of the setting. The reception was centered around a circular garden adorned with twinkling string lights and greenery. The layout radiated outward with precision, creating a visually stunning and intimate dining experience.

[/field]
[field title=”Proposal Story”]

The bride was born in Albania and moved to Boston when she was 13 years old. Upon finishing college, she started working in Manhattan. The groom was born in Greece but moved to Johannesburg at an early age. Then, later in life, he moved to NYC for work. They met on Bumble only to find out that they worked in the buildings next to each other. After nearly 5 years together, they got engaged in Bermuda on a summer holiday.

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The bride’s Berta gown was fully embellished with shimmering fabric, featuring delicate beaded straps, a semi-sweetheart neckline and a voluminous silhouette that flowed into a graceful chapel train.

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There were no bridesmaids at this wedding.

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[field title=”Groomsman Attire”]There were no groomsmen at this wedding. [/field]
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The menu the bride and groom selected was based on Greek cuisine, which artfully blended fresh Mediterranean ingredients with refined techniques, offering elegant dishes that celebrated tradition with a modern twist.

[/field]
[field title=”Florals & Decor”]The floral arrangements exuded a romantic and refined aesthetic. The designs feature lush garden roses in soft hues, complemented by seasonal blooms and delicate greenery. These elements were thoughtfully arranged to create an atmosphere of timeless elegance, perfectly harmonizing with the serene Greek setting.[/field]
[field title=”Wedding Cake”]

The couple’s cake featured three tiers of minimalist white design, accented with delicate textured details, balancing out the more intricate wedding decor aesthetic.

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[field title=”Readings, Ceremony Music, Reception Songs”][/field]
[field title=”Special Detail #1″]One of the special details of this wedding was the location of the dinner reception, set around a circular courtyard, adorned with twinkling string lights, delicately draped over the elegantly set tables, against the serene backdrop of the Aegean Sea during sunset. [/field]
[field title=”Special Detail #2″][/field]
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Photography: Sotiris Tsakanikas | Cinematography: Jim Grillas | Event Planning: White Ribbon Boutique Events | Floral Design: Natural Floral Workshop | Stationary: Bright White | Reception Venue: Aria Estate Mani | Catering: Deipnosofistirion catering | Venue: Aria Estate Mani | Beauty: Irene Kyranis Professional Makeup Artist | Furniture: Zazoo | Lights & Sound: Chris Berdes Entertainment | Tableware: White Lilac

These Vendors are members of our Little Black Book.
For membership information, click here
A Romantic Neutral Toned Beachfront Wedding With a Timeless Coastal Aesthetic


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[field title=”Wedding Colors”][/field]
[field title=”Design / Vibe / Vision”]

A dreamy beachfront wedding in soft hues of ivory, blush, nude, and beige. The natural tones perfectly complemented the sand and sea, creating a romantic and timeless atmosphere.

A romantic and elevated beach celebration with a clean, airy aesthetic. Soft neutral tones and timeless details created a natural yet classic atmosphere, blending effortlessly with the coastal surroundings.

[/field]
[field title=”Proposal Story”]

What started as a 30th birthday getaway to Riviera Maya turned into the surprise of a lifetime. On the evening of January 4th, 2023, we took a sunset walk on the beach at UNICO 2087 before dinner, when a “staff member” offered to take our photo. After a few shots, she asked us to turn and look out at the ocean, and that’s when I saw his shadow drop to one knee. My heart stopped, my feet felt frozen in the sand, and I immediately burst into tears. That “staff member” was actually a photographer he had secretly hired to capture it all. Everything was so thoughtful and beautifully planned, it felt like something out of a dream. I truly didn’t think the proposal was going to happen on this tr;p, I was completely surprised. He pulled it off perfectly, and saying yes to forever with my best friend was the most magical way to start our vacation.

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[field title=”Wedding Gown”]The bride wore a light, effortlessly elegant gown by Serene Amé — perfect for a breezy beach celebration and designed for all-night comfort and style.[/field]
[field title=”Bridesmaid Dresses”]

The bridesmaids wore champagne gowns from Show Me Your Mumu, perfectly blending with the soft, neutral palette of the day. Their effortless elegance added to the romantic and refined beach vibe.

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[field title=”Groomsman Attire”]The groomsmen wore classic black suits from Friar Tux, adding a timeless contrast to the soft, romantic tones of the beach setting.[/field]
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[section title=”The Details”]
[field title=”Food & Drink”]

The dining experience was a true highlight of the celebration—a style buffet designed to impress with both elegance and variety. Curated gourmet stations featured fresh seafood, premium cuts of meat, refined vegetarian options, and globally inspired dishes, all beautifully presented with impeccable attention to detail. The open bar offered handcrafted cocktails, a selection of fine wines, and premium spirits, creating a culinary experience that felt elevated, seamless, and perfectly suited for a sophisticated seaside celebration.

[/field]
[field title=”Florals & Decor”]The floral design for this wedding embodies a romantic and timeless elegance, perfectly suited for an elevated beach setting. A soft, refined palette of whites, blush tones, and fresh greens brings a clean, natural feel that’s both effortless and airy. Arrangements feature delicate, garden-inspired blooms such as peonies, garden roses, ranunculus, lisianthus, and wispy foliage, creating soft textures and organic movement. The overall aesthetic is classic yet relaxed—sophisticated enough for a chic coastal celebration, while still feeling fresh, breathable, and deeply romantic.[/field]
[field title=”Wedding Cake”]

The wedding cake was a timeless statement of elegance—a classic all-white design with a clean, minimal finish. Its simplicity was elevated with delicate, fresh flowers that matched the overall floral design of the celebration, adding a soft, romantic touch. The understated beauty of the cake perfectly reflected the couple’s refined taste: modern, natural, and effortlessly sophisticated.

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[field title=”Readings, Ceremony Music, Reception Songs”]Bride Entrance: Can’t Help Falling in Love- Elvis (Cello)
Recessional song: Here Comes the Sun- Beatles (Cello)
First Dance: Dressed Up in White- Cal
Father & Daughter Dance: This Dance- Scott Thomas Laughridge
Mom & Son Dance: My Wish- Rascal Flatts[/field]
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Photography: Kayla Denae Photography | Cinematography: Luxury Lifestyle Studio | Event Planning: Fer Gallegos & Co. | Floral Design: Velvet Events Design | Wedding Dress: Serene Amé | Invitations: Heidi Davidson Design | Bridesmaids' Dresses: Show Me Your Mumu | Groomsmen's Attire: Friar Tux | Beauty: Zoe Elizabeth Makeup Artist | Location: Finest Playa Mujeres | Weddings Rings: Newport Jewelers

These Vendors are members of our Little Black Book.
For membership information, click here
A Coastal Garden Party Wedding on the Rooftop at Wychmere Beach Club


[section title=”The Planning”]
[field title=”Wedding Colors”]Blue, green, yellow – a rainbow of pastels![/field]
[field title=”Design / Vibe / Vision”]

The eloquent affair was a garden party meets luxury coastal. With the ceremony and cocktail hour on the rooftop overlooking the expansive oceanfront, it was the perfect setting for a classy-meets-coastal bash.

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[section title=”The Fashion”]
[field title=”Wedding Gown”]

Our bride found her dream Lihi Hod dress at Alice in Ivory. It was the perfect complement to her garden party-esque nuptials.

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[field title=”Bridesmaid Dresses”]

The bridesmaids wore a mix and match of different colors and fabrics, from all different stores. The palette matched perfectly with the dunes and rolling waves behind them.

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[field title=”Groomsman Attire”][/field]
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[section title=”The Details”]
[field title=”Food & Drink”]

Wychmere did a fabulous job, as always, of mixing traditional wedding favorites with Cape Cod classics like the raw bar and fish tacos.

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[field title=”Florals & Decor”]

The Wild Dahlia worked an absolutely magical and whimsical installation full of loose, feathery pastels and wildflowers that were the perfect amount of color against the ocean blue backdrop.

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[field title=”Wedding Cake”]

Wychmere Beach Club made their fantastic vintage-style cake, topped with an adorable vintage replica of the couple.

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[field title=”Readings, Ceremony Music, Reception Songs”][/field]
[field title=”Special Detail #1″]

The couple’s dog, Toby, was with them from the time the bride was getting ready until the portraits. He was an adorable addition to all of the wedding photos and was such a special part of their day.

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Photography: Coli Michael Photography | Floral Design: The Wild Dahlia | Wedding Dress: Alice In Ivory | Wedding Dress: Lihi Hod | Reception Venue: Wychmere Beach Club | Band: Search Party | Venue: Wychmere Beach Club | Beauty: Liz O’Malley Makeup | Beauty: Stacey Kuehn

These Vendors are members of our Little Black Book.
For membership information, click here
Scaling Your Wedding Business in 2025: What Works (and What Doesn’t)

Scaling a wedding business in 2025 is both exciting and challenging. The industry has bounced back stronger than ever, with more couples investing in personalized experiences, but the competition among vendors has never been higher. To thrive, vendors need to be intentional about where they spend their time and marketing dollars. Some strategies are working better than ever, while others are quickly losing relevance. Here’s a breakdown of what’s driving real growth—and what’s holding businesses back.

What’s Working in 2025 for Scaling Wedding Businesses

Vendor Directories That Drive Leads

Vendor directories remain one of the highest-ROI channels for wedding professionals. Couples use directories like Style Me Pretty, The Knot, WeddingWire, and Zola to find trusted vendors in their area. Directories are especially powerful because couples browsing them are already in “buying mode.”
To stand out, vendors should:

  • Keep profiles updated with recent weddings and testimonials.
  • Showcase high-quality photos that reflect their style.
  • Highlight reviews and awards that build trust.

Directories also improve search visibility—many directory pages rank highly in Google, putting vendors in front of couples who may never have otherwise found them.

Social Media That Converts (Not Just Follows)

Platforms like Instagram, TikTok, and Pinterest continue to dominate wedding inspiration. In 2025, it’s less about amassing followers and more about using content strategically to drive inquiries. Short-form video remains the most engaging format, but Pinterest is proving invaluable for evergreen traffic as couples plan over months (or years).
Key strategies:

  • Repurpose wedding galleries into quick Reels or TikTok clips.
  • Tag collaborators (venues, florists, planners) to increase reach.
  • Link posts and bios directly to inquiry forms or vendor directory profiles.

Social media can generate awareness at the top of the funnel—but pairing it with directories or ads ensures it translates into bookings.

Partnerships & Collaborations

Collaboration remains a growth engine in the wedding industry. Partnering with venues, planners, or associations can build referral pipelines and elevate credibility.
Ideas for vendors:

  • Cross-promote with local venues by showcasing styled shoots.
  • Partner with planners to be included in recommended vendor lists.
  • Engage in industry associations that offer networking and education opportunities.

Strategic partnerships extend reach beyond what most vendors can achieve on their own.

What’s Not Working (Anymore)

Relying on Word of Mouth Alone

Referrals will always matter, but relying only on word of mouth limits growth. Couples are researching extensively online and often need multiple touchpoints before booking.

Generic, Non-Specific Content

Blog posts or profiles that read like generic sales pitches don’t perform well anymore. Couples and AI platforms alike value clarity, structure, and specific answers.

“Boosted” Social Posts Without Strategy

Simply boosting random posts on Facebook or Instagram is rarely effective. Without a clear funnel and call-to-action, it’s easy to waste money without seeing results.

Outdated or Static Vendor Profiles

Profiles with old images, missing reviews, or broken links actively harm credibility. In a crowded marketplace, an incomplete profile signals a lack of professionalism.

How to Create a Smart Growth Plan for 2025

Scaling in 2025 requires focus. Instead of spreading yourself thin, choose 2–3 channels that consistently generate inquiries and invest more deeply in those.
Action steps:

  • Track ROI – Use tools like GA4 or directory dashboards to see where inquiries originate.
  • Build repeatable systems – Create a content calendar, automate email responses, and streamline client onboarding.
  • Balance short-term and long-term – Run ads for immediate inquiries but also build out evergreen SEO content that compounds over time.

By combining vendor directories, structured content, and smart ad strategies with strong partnerships, vendors can build sustainable growth and scale effectively.

FAQ

  1. What’s the most effective way to scale a wedding business in 2025?
    A mix of vendor directories, like Style Me Pretty, structured SEO content, and social media strategies that drive inquiries—not just impressions—is proving most effective.
  2. Should vendors focus on directories or social media for growth?
    Both matter, but directories typically deliver couples closer to booking, while social media builds awareness. The best results come from using them together.
  3. How do I know if my marketing spend is paying off?
    Track where your inquiries originate through Google Analytics, directory dashboards, or CRM tools. If a platform consistently generates inquiries that turn into bookings, it’s worth scaling.
  4. What common mistakes keep wedding vendors from scaling?
    Not updating profiles, relying only on word of mouth, boosting posts without strategy, and creating content that doesn’t directly answer couples’ questions are the most common pitfalls.