Behind the Scenes with Lana's Shop
August 19, 2015
Behind the ScenesOffice TourArtwork
Can you say talented? Lana Effron has a long list of accomplishments that include wildly beautiful illustrator,  graphic designer for Vogue and owner and designer of the prettiest stationery business; Lana's Shop. Her work has seen the likes of weddings, birthdays, and even One Kings Lane. Get to know this lovely lady with a sneak peek of where the magic happens captured by Michele Hart.

SMP: Tell us a little about your business.

Lana’s Shop, is an illustration and design studio that specializes in creating one-of-a-kind, vibrant paper goods that feature hand illustrated designs, lettering and total customization. The company was born out of my love for bright, organic designs, all things patterned, and making sincere, heartfelt connections between people. We approach life with an open heart, and an obsession for detail and strives to bring that to our work.

SMP: Some words you live by?

Nice matters

SMP: Any guilty pleasures?

Definitely pizza. I could eat it for every meal, always.

SMP: What was the first job you ever landed?

I began my career at Vogue as a Graphic Designer. I got to work with the most creative and incredible people around, that I still get to call my friends and mentors. It was here that I got the encouragement to draw at every chance I could, such as making cards for staff members birthday for everyone in the office to sign. Thank you my VS family.

SMP: What’s a typical work day for you like?

I start each day with a French Press cup of coffee, some snuggles with our pup, Lox, and get right to the drawing board. I have a super quick commute since Lana’s Shop is located in a bright yellow walled room within our home.

SMP: What’s one thing you really want to do, but have never done?

Rent an RV with my family, pencils and paintbrushes and get inspired for a few months while we travel around the country to find our next home.

SMP: Where do you see yourself in five years?

Well that will depend how our RV trip goes. But I’d love to have an actual Lana’s Shop storefront one day…somewhere adorable. A place where you come inside to be inspired, shop custom designs and always be greeted with a big smile.

SMP: The best advice you’ve ever received?

My husband (who is also an entrepreneur, Co-founder of Active Junky, is always reminding me that if you can find one positive, tiny thing you accomplished that day, than it was a successful one. With all the many lists I make each day, by the end, it still feel like I didn’t accomplish anything. But keeping this in mind helps me realize that if I even just get one thank you note, or new project, or start on a blank canvas …then you’re doing great.

SMP: Your go-to recipe?

Apple-Cider Breaded chicken cutlets. My mom’s such an incredible cook with a long list of staple recipes, but this is the only one I’ve mastered just yet.

SMP: What would you do differently if you knew nobody would judge you?

Wear sweatpants all day while I paint..oh wait, I do do that.

SMP: Your most memorable moment?

A week before we got married, we went away to a yurt with no electricity, or running water. We climbed three hours to a mountain ledge to write our vows, I’ll never forget that weekend. When we remove ourselves from our phones and computer, those are our favorite and much needed trips! We’re going back shortly to celebrate our first anniversary.

SMP: Best moment of your career so far?

Hmmmm…. Well I illustrated the Lumineer’s head singer, Wesley’s wedding paper goods. When he came over to the studio, with his incredible wife to pick up the final product, that sure was a good day.

SMP: Advice you’d give to your younger self?

I promise you will learn how to work a little, teeny bit faster, but you will always be a perfectionist…so just let it go.

SMP: Your favorite instagrammer?

@folkmagazine I just want to jump into every photo and experience the gorgeous sites with them.

SMP: Your top 5 design tips?

1. Coat of paint can do wonders 2. Hooks 3. Plants create such a homey vibe 4. Your home’s natural quirks can be a good thing 5. Switching out the knobs on cabinets and dressers is an easy, fun fix.

SMP: One place everyone must visit in their lifetime?

Mohonk Mountain House in update New York. It’s a natural, beautiful setting of trails, rock scrambling, boating, swimming and everything outdoorsy you could want. My family took me there every year. When I was little, we buried a timecapsale. Our plan was to go back to open it after I turned 30. I’m headed there in two weeks to find it if anyone else would like to join!

SMP: What did you think your dream job was before your dream job found you?

I wanted to be an Art Teacher. I’ll never forget my art teachers growing up the love and encouragement they gave me. And who doesn’t’ adore art class. My dad was a teacher for 40 years, and he’s got that amazing ability to changechildren’s lives, and I was always in awe of that. But when it came time to apply for college, I fell in lovewith a Visual Communications program where I concentrated in Illustration instead…and the rest is history.

SMP: What's your favorite quote that describes your creative process?

“I’m not messy, I’m creative.” This was written on a poster I had in my childhood, and it’s still what I remind my husband whenever my ‘mess’ gets slightly out of hand.

SMP: What is your favorite item in your home?

Does our puppy, Lox, count?

SMP: One thing you can’t live without?


SMP: Your secret to success?

Surrounding myself with encouraging, kind and creative people.

SMP: Number one interior design tip?

Keep things comfortable and creative with a mix match of your personal art and loves.

SMP: What was the tipping point in your business that made you feel like it was going to thrive?

When people were finding my illustrations through the world wide web. I couldn’t believe the internet was actually working to bring me clients that had no personal relationship to me. It was a wow moment.

SMP: Stranded on a desert island question... what's the one cocktail you would take with you?

Margarita, no salt, please.

SMP: One thing every style savvy homeowner should have?

A creative space all her own to dream and design in…..and a fireplace.

SMP: Three things every home should have?

French press, wood floors, & lots of meaningful paintings and artwork. Our walls are covered in either my paintings, or Danny’s photography or a family members art. It makes it so special to be surrounded by our most treasured scenes and people.

SMP: Your most prized possession?

The earrings I created for our wedding. They were made by melting down both my parent’s wedding bands. Each earring had half of each band and kept the original design. My parents are going on 47 plus years of marriage. They are my very best good luck charm.

SMP: The best job you ever had?

Lana’s Shop! I get to make a career out of painting…amazing.
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SMP: Do you have any secret talents?

I’ve heard that my facial expressions are one of a kind. I’m certainly an easy one to read.

SMP: If you could dine with anyone, dead or alive, who would it be?

My grandma, Molly. She was my very best friend and biggest supporter growing up. Oh what I’d give to tell her everything about the past two decades and be old enough to share a delicious bottle of wine and laugh the night away together.

SMP: Why do you think your business has done so well?

I think it’s challenging for most creative’s to admit they’re doing well. But, when I hear client’s kind words when jobs are complete, I know we’re doing something right! Maybe also our obsession for detail and our desire to make everything we do more wonderful than our next.