Behind the Blog: Emily A Clark
September 2, 2014
Behind the BlogBloggerAt Work
Her incredible design sense reels us in, and her intoxicating personality keeps us coming back for more. Not only does Emily A. Clark run one of the most popular design blogs around, she also makes you feel as if she's your very best friend. And we love her all the more for it! We recently caught up with this incredibly talented woman, and thanks to Caroline Lima we have the stunning photos to prove it!
SMP: Tell us a little about Emily A. Clark!
Emily: I like to describe my blog as unintimidating, attainable inspiration for even the busiest girl (or guy). I want readers to feel like they can make their home a more beautiful place even if they don’t have the strongest DIY skills or biggest budget. Sometimes, the smallest changes can make the biggest impact!
SMP: What's one change you made that really made your blog thrive?
Emily: From early on, I decided to be really real with my readers. I try to write like I’m talking to a good friend. You always hear how important authenticity is, and I think it’s 100% true. I hope that if a reader meets me in real life that they feel like they’re talking to the same exact person they read every day.
SMP: What piece of advice would you give to a blogger just starting out?
Emily: Think about what what you feel you uniquely have to offer readers and go from there. It’s great to study how other bloggers do things, but you have to find your own voice, your own style and be confident in it. I think it’s a combination of timing and luck that makes a blog “take off” or not. So, blog because you love it and blog as often as possible at first. And, write like you would talk. (The word “adorbs” has never come out of my mouth, so it won’t be on my blog. Ha!)
SMP: If you had the opportunity to get a message across to a large group of people, what would
your message be?
Emily: Be real! And, relax. Nothing is as it seems in the crazy, seemingly perfect, online world of blogs, Facebook and Pinterest that bombards us—especially women—on a daily basis. I would hate for any reader to leave my blog feeling less-than or overwhelmed by what they see.
SMP: If you could do it all over again, would you change anything?
Emily: I would’ve bought my domain name early on and started with WordPress so that I didn’t have such a big learning curve while I was incredibly busy with blogging.
SMP: Your most favorite item in your home?
Emily: I love the farmhouse table I use as my desk. I found it on Craigslist (right down the road from me!) and just love the character it gives to the space. I think it’s one of those pieces that I’ll keep forever and use in lots of different ways.
SMP: Three things every style savvy homeowner should have?
1. Great lighting. I think it can make or break a room.
2. Art that makes you happy. It doesn’t have to be expensive, but the right artwork can liven up a space.
3. An open mind. Don’t shop for a certain item to go in a certain spot. It can all look too arranged. Look for pieces that naturally catch your eye and buy what you really love instead of what you think you need.
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SMP: What's your best tip for balancing work and personal life?
Emily: Don’t sleep! Just kidding—although I do live by that plan for the most part. I’m trying to get better at it myself, but I think it’s important to completely step away from the computer once the kids get home from school, until they go to bed. It’s a tough one when the phone and computer are always so accessible. I’m working on it!

SMP: The best job you ever had?
Emily: This one, by far! I know it’s a unique opportunity to get to write about what I love from the comfort of my home, while still getting to be with my kids. I see it as a blessing and don’t take it for granted.

SMP: What advice would you give to your younger self?
Emily: Get over yourself! No one is looking at you or what you’re doing nearly as much as you think they are. Have fun, be silly, value time with friends over a boy and STOP getting spiral perms.

SMP: What's your secret to success?
Emily: I’m not sure I have a secret. I work really hard and rarely sit still.

SMP: Why do you think Emily A. Clark has done so well?
Emily: I think part of it was due to the timing of it all. I started my blog just before Pinterest came on the scene and before design blogs really took off. I also like to think my blog has done well because I try to be real and considerate of my readers. If I won’t put a $200/yard fabric in my house, then it’s not something I’m going to share on my blog. I just want it to feel like you’re talking about your big (and small) decorating ideas with a friend over coffee.


Photography: Caroline Lima Photography | Blogger: Emily A. Clark