Sinclair & Moore Studio with Belathee Photography
May 1, 2013
Office TourAt Work
To say that this adorable husband and wife duo has stolen my heart would be a massive understatement. From their picturesque Carriage Hill Farm studio, captured by Belathee, to their wedding design & styling sensibilities (these two are good), I am totally and completely on team Sinclair & Moore. We briefly caught up with this cute couple to chat about their new, re-named, re-branded company, and it's definitely not something you want to miss. And there's more where this came from right here in the gallery.
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SMP: Why did you choose to rebrand and rename your company?
For 8 years I have owned and operated Steven Moore Designs, a full service wedding coordination and event design company. We recently changed our name so that our business reflects that my wife and I are in this together now. Jamie is co-owner, and is my other half in every sense of the word. Sinclair & Moore represents us both. Sinclair is Jamie's middle name, a family name that has been passed down from generation to generation. Sinclair & Moore gives my wife the proper ownership she deserves, and prevents people from thinking of her as my assistant and secretary (which has occurred on more than one occasion). I couldn't be happier with the change, and we are so excited for this launch.

SMP: What are your individual roles in the company?
Jamie is the event planner and focuses on all of the logistical details pertaining to each event, she manages clients, vendors, budgets and schedules. She is the foundation of every event and the glue that holds it all together. I, on the other hand, am the creative. My focus is placed on all of the design elements, and my goal is to ensure my clients personalities come to life through their various events.

SMP: How did you get started in the industry?
My start in the industry can be traced back to two very influential women. The first was my mother. She supported my creativity as a child and gave me opportunities to explore different forms of art. She taught me to sew and bake and make wedding cakes. She let me turn our house upside down to plan parties for special holidays. She knew how I was wired, and she did everything in her power to make sure I had the supplies I needed to be creative. By the age of 15 I had made a few wedding cakes, a wedding dress and was playing piano at weddings. In high school and college I used all of these talents to help friends with their weddings.

Then I met Lynne Baron my senior year of college. She had heard that I made wedding dresses and called because her daughter was planning her wedding. I met with her and my world was forever changed. She hired me for her daughter's dress, and then took me under her wing and opened my eyes to a whole world of design. As a designer herself, she taught me that an event can be a work of art that reflects both personality and character. She introduced me to event design and then to her community (who actually became future clients). And things quickly snowballed from there.

SMP: When did you know you had made it in the industry?
I feel like it's dangerous to let myself believe that I've ever totally made it. I believe it's important to continuously treat our business as if it's a new start up company that needs to be cared for diligently. Jamie and I have big dreams and goals that we are still hoping to pursue. However, with all of that said, I did feel a sense of accomplishment the first time Martha Stewart Weddings included me in their magazine, and then again when they featured our own wedding. Getting to work with Elizabeth Messina is also high up on that list.

SMP: The best project you've ever worked on?
It's not uncommon for me to think to myself that each new wedding is going to be my new all time favorite, so it's hard to pick just one (especially since I have so many incredible weddings happening just around the corner). But after planning so many weddings for everyone else, collaborating with Jamie on our own special day was pretty incredible. It ended up being one that perfectly embodied us, and I will never forget a single detail.

SMP: The worst?
Oooohhhh... I can't answer this... that client might be reading!

SMP: What is the hardest lesson in business you've ever learnt?
Not everyone is honest or has your best interest in mind. Sign contracts and ensure payment before an event!

SMP: What's it like working so closely with your wife?
Working together is amazing. There is no one that I trust more or would rather be around for hours on end. Because we are so in sync with each other, we are able to be efficient with our time and focus on our individual strengths. This maximizes our potential and offers our clients a wide skill set for planning their wedding. The other benefit to working together is that we're always on the same schedule.

SMP: How do you try to obtain that elusive work/life balance?
To be honest, we' re still trying to figure this out!! Because we work so closely with each other, it's easy to get to work the moment you wake up until the moment you go to bed. Also, in the wedding industry, some clients don't like the idea of their planner/ designer having a day off and (subconsciously) expect us to be accessible 24/7. Our goal is to make sure we still take time for each other, have intentional non-work conversations, turn off our cell phones and e-mail, say "no", and realize it is ok to take a day off here and there (and maybe even a work free vacation).

SMP: Any tips for someone looking to follow in your footsteps?
Dream big, take risks, follow your passion, love and serve people, give it everything you have, don't be afraid to ask for and receive help, and take time for yourself.
[dotted] Photography by: Belathee Photography