Behind the Blog with Sacramento Street
March 25, 2013
United States
Behind the BlogBloggerRomantic
Up next is another fabulous Behind the Blog post with none other than Caitlin Flemming. As a long time Sacramento Street fan, I, personally, am incredibly smitten to have had the pleasure of getting to know this woman just a little bit more. Interior designer, stylist, fashionista... there is seriously no stopping this girl. I predict right here and now, for the whole world to see, that she's the next big thing. To see more in our Behind the Blog series, click here.
Oh, and ps - you might want to pop back over here in a little bit. We've got Caitlin's updated home tour coming up and there are so many goodies to oogle.
SMP: Some words you live by?
CF: Live everyday with intention.

SMP: Any guilty pleasures?
CF: Every morning includes a cup of tea (or two) and at night a bowl of homemade ice cream that my husband makes bi-weekly – blackberry and coffee being my favorite.

SMP: What did you think your dream job was before your dream job found you? 
CF: In middle school I wanted to be a Marine Biologist. As you can see, I’ve strayed far from that childhood dream.

SMP: What's your favorite quote that describes your creative process?
CF: Don’t wait for the perfect moment, take the moment and make it perfect.


SMP: If you had the opportunity to get a message across to a large group of people, what would your message be?
CF: Designing your space should reflect who you are. Don’t ever let someone guide you in a direction you don’t want to go in – you’re the person that has to live there. Be sure tofollow your heart.

SMP: If you could do it all over again, would you change anything?
CF: I wouldn’t change anything. I truly believe that everything has happened for a reason to get me to where I am today. At times I couldn’t believe certain things were happening and didn’t know where they would lead me, but now I am grateful for everything that has got me to where I am today.

SMP: What is one piece of advice you would give to a blogger just starting out? 
CF: You have to have passion behind your blog. There are going to be days when you want to step away, but it is important to remember why you started it and just take a step back for a moment. Get inspired offline. Sometimes taking a walk around your neighborhood or going through old magazines helps – I promise it will spark inspiration for a post.


SMP: What is your favorite item in your home?
CF: Everything – this is always a hard question for me to answer because everything in our apartment has meaning behind it. It took me a long time to get this apartment exactly how I envisioned it, but finding treasures takes time. A few of my favorite pieces are the leather cognac chair in our bay window, our Erica Tanov quilt (it was our wedding gift from her), our dining room chairs and lastly our dining room rug (my first splurge purchase for our first apartment).

SMP: What's your best tip for balancing work and personal life? 
CF: When you work for yourself it’s sometimes hard to shut things down – there’s always something I need to cross off my to-do list. Eric and I decided that we would make a rule that we would shut down all technology at 10pm. I have to say, it’s amazing. Stepping away and enjoying time with Eric is priceless.

SMP: What was the tipping point in your business that made you feel like your blog was going to thrive?
CF: When I started Sacramento Street almost four years ago I never thought it would become what it is today. In fact, my husband gave me six weeks. I wanted it to be a place where I shared inspiration but I was one of those people that hated writing. At first I think my mom and family were my only readers. As Sacramento Street grew and I took on more guest posting opportunities, I decided that this was the space I wanted to be in. Fast forward to today and I’ve taken the leap to work for myself, I've been named as one of Gwyneth Paltrow’s favorite blogs and to top it off, I’ve even been stopped on my very own street to be asked if I was Sacramento Street (which is quite weird). I’m incredibly grateful for the journey it has taken me on and I look forward to seeing what happens next – there are a lot of fun projects in the works!


SMP: What is the hardest lesson in business you've ever learned? 
CF: When you work in the online world it’s hard to not compare yourself to others – especially when you work alone. This year one of my resolutions was to focus on myself and my goals – not compare myself to what others are doing.

SMP: Stranded on a desert island question... what's the one cocktail you would take with you?
CF: The mojito from Jo Bar in Portland. When I go back home, to Portland, during the holidays or summer I always meet up with my best friend. It’s our favorite cocktail!

SMP: What color do you think will stand the test of trend time?
CF: Neutrals – they will always be in style. Certain colors come and go but whites and ivories will always stand the test of time.

SMP: One thing every style savvy homeowner should have? 
A really great sofa. Invest in it. A timeless sofa can take you from one home to the next.

SMP: If you could buy yourself a single gift of any cost, what would it be?
CF: A house. You said any cost, right? I make it a point to go on walks to get inspired for work and I have a few favorite houses in our neighborhood that I absolutely adore. I dream of fixing up a small house here in the city – it’s by far the best city I’ve ever lived in.

Photography by: Bess Friday | Styling & Design by: Caitlin Flemming