In today’s saturated landscape for exquisite wedding vendors, even with all of the digital marketing teaching content available at your fingertips, the question still begs: how will you stand out and grab the attention of your ideal wedding client? On the publication side, we took a hard look at our offerings prior to 2018/2019. Were our offerings helpful? Were they relevant in today’s client hiring landscape? Were they valuable to you? The number one thing we heard in interviews we conducted with past LBB vendors was “we want more social media exposure”… and you know what? That number one desire for a vendor/publication membership program aligned perfectly with what our couples said. “We discover the majority of our vendors via social media”. DING!
Adding social exposure, on a highly engaged platform relevant to your ideal client, to your advertising strategy is great, yes we know this. But what could we do to continue to pivot with our audience and the desires of our couples? What we’ve decided to do is amplify each and every LBB vendor Instagram post. This means putting advertising money on your Instagram posts to reach the wider network of followers, both the 1.1+ million following SMP and the lookalike audiences that targeting allows us access to, at no additional cost out of your pocket.
Amplified Instagram posts are available to our LBB vendors via the LBB plans and also as an a la carte option. SMP now amplifies ALL vendor Instagram posts to drive more actionable results to our vendors. Here are some quick facts surrounding these amplified posts:
INTEREST – Did you know that over 50% of our SMP couples hire vendors they discovered on social media?! Did you know that branded IG posts (posts tagged with another handle in promotion) are *56%* more effective in encouraging purchase? Sounds pretty compelling to us…
TARGETING – Using objective and audience targeting can generate specific results based on the goals YOU set! Don’t worry, we’ll help you!
ANALYTICS – We are able to deliver precise analytics for you to review with analysis and future campaign recommendations on our request. It is our goal to deliver the most ROI for you.
OBJECTIVE
This vendor’s objective was to generate additional awareness (reach) amongst SMP couples as part of the Valentine’s Day promotion.
IMAGE SELECTION
Image selection is one of the most important aspects of a successful Instagram campaign. Two things are at play here for us:
In this case, the vendor is a planner and she was looking to continue booking clients in the California area for the 2020/2021 seasons. First, this image is a knockout and a standout – simply lovely and inspiring! Secondly, we loved the subtle nod to the Cali way of life (spot the palm trees?). You can either showcase your absolute best work, which is a perfect strategy, or showcase something simply delightful, sure to be an attention-grabber.
When submitted your own work – please know it is very common for us to go back and forth with each other to find the perfect image(s)!
RESULTS
211 clicks to website 169,859 reach
183,476 impressions
3. 9% engagement rate
48 hours duration of paid promotion (remains on grid in perpetuity after promotion) – duration of paid promotion depends on plan level and other factors discussed with the social team!
If you have subscribed to an LBB membership plan that includes an amplified Instagram post, we’d love to get it on our calendar. You can access your Instagram submission form by first accessing your Submissions Dashboard, then selecting the grey button titled ‘Instagram Submission’. If you are experiencing any issues at all, please don’t hesitate to reach out to megan@stylemepretty! Please note the form autosaves – you do not need to click ‘save’ at any time.
If you’d like to add an amplified Instagram post to your advertising strategy a la carte, reach out anytime! Would love to discuss your goals and how we can work together to reach them.