One of The World's Most Loved Bridal Designer Spills All Her Secrets!
November 15, 2018
A month has passed and we're still reeling from the utterly fabulous week we had in NYC for Bridal Fashion Week. One of our highlights was definitely peeking into Jenny Packham's 2019 collection in a private showing, where we got to see the beautiful gowns up close and personal in all their glory! But guess what? We also had a chance to tap the beloved designer for all of her secrets on this season's collection! So, Jenny herself is here today sharing her inspiration, chatting about how crazy it is to dress some legendary women, and giving us some advice for brides to be! See the full gallery of gowns here...

Tell us a little bit about how you came to design (such beautiful!) wedding gowns? Have you always known you wanted to do this or was a passion that grew out of something else?

From Jenny Packham... Our first bridal collection launched in 1997, after many brides were requesting versions of our evening gowns in ivory. At the time, beautiful ball gowns were in vogue and our design aesthetic transformed the bridal industry. I have always wanted to design and create beautiful pieces for special moments, to play a part in someone’s history and such a special day is an honour. 
I love the process from my initial sketch to sourcing fabrics and seeing the final look in the atelier. To create a garment that makes a women feel elegant and confident in, is both my greatest pleasure and challenge.

What inspires your overall range? What three words would you use to describe the Jenny Packham brand?

I find inspiration everywhere I go from my travels, to a nineteenth century painting and a beautiful antique piece of jewellery. Our signature style is soft and romantic with vintage inspired beading. I would say that Jenny Packham brides are after a softer silhouette and something more fashion forward.

You have dressed some of the most influential women in the world! If you can choose, who have you dressed that is your most memorable and why?

I feel truly honoured to have dressed so many talented women whom I have long admired. From the first-time Angelina Jolie stepped out in Jenny Packham to Gigi Hadid, Emily Blunt and Adele at the Oscars - red carpet moments are so special.

What inspired your new 2019 collection? How did this translate into fabrics, silhouettes, and finishes?

The 2019 Bridal Collection, presented via an intimate salon show at The Ritz Hotel, London, was inspired by a F. Scott Fitzgerald’s quote and the hedonism of the 1930’s.

‘‘Men and girls
came and went
like moths among the whisperings
and the champagne
and the stars.’
--F. S Fitzgerald

Slinky crepe gowns with art deco inspired crystal brooches, glitter tulle skirts and sparkling crystal capes transport me back to this elegant age.

What is your favorite, or some of your favorite, gowns in your new collection?

It is so difficult to choose! This year celebrates our 30th anniversary. As part of our anniversary celebrations, I am delighted to be re-introducing an edit of my favourite classic Jenny Packham bridal styles to the collection. Best-selling styles: Aspen, Eden and Willow are now available in bridal boutiques internationally.
Juniper is my favourite gown from the latest 2019 Bridal Collection and features over 30,000 ivory sequins hand embroidered on tulle to create a soft, romantic silhouette. This season, I introduced crystal embellished capes to the collection and Juniper’s delicate sleeves give a nod to this trend – perfect for our fashion forward bride.

Best advice for a bride just beginning her wedding gown shopping experience?

Take your time to find your perfect gown – try lots of different silhouettes and styles until you find the one that makes you feel wonderful. Take a good friend with you who will give you honest advice and most importantly enjoy the process!
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