Why “Simplicity” Is the New IT Trend of 2018

We’re all for embracing trends, especially if that trend is a little something more on the simple side. So this year we’re turning our attention to the clean lines and beautiful fabrics that are gracing the runways – like the ones we’ve seen in the Spring 2018 Collection from Allure Bridals. This award-winning team of designers is taking the classic approach they’re so well-known for and ensuring the bride is the center of attention. We love it.

Don’t get us wrong – your wedding gown should totally be a show-stopper… but not as show-stopping as you. That’s why we can’t stop talking about the simplicity of the Spring 2018 Allure Bridals Collection. Sure, it’s filled with details that really make a statement (detachable overskirts for the win), but the real beauty in these gorg details is that they enhance YOU. Like those aforementioned gorgeous fabrics and lines. We love the smooth silhouettes and subtle prints that make you shine even brighter than you normally do, and know your guests won’t stop talking about just how amazing you look. Think of it as your own beauty amplified with designs that are sleek and sophisticated (like Style 9514), sweet and vintage (like Style 9525) and utterly romantic (like Style 9506).

It’s all about simplicity, you guys and Allure Bridals just knows how to do it right. From silky soft Mikado to princess-worthy tulle to romantic lace, they’ve crafted their newest collection to showcase your true beauty. Join us in ogling this breathtaking shoot from Heather Waraksa, Gabrielle Hurwitz and Pear Tree Flowers and then head to the Allure Bridals’ website to find a retailer near you, like ASAP.

Photography: Heather Waraksa | Floral Design: Peartree Flowers | Cake: Nine Cakes | Hair + Makeup: Face Time Beauty Concierge | Accessories: jennifer behr | Linens: Nuage Designs | Paper Goods: Ipanema Press | Planning + Styling: Gabrielle Hurwitz