Brooklyn Photo Shoot by Mélangerie Inc. + Rock Paper Scissors Events
May 19, 2011
Tri State

Get your Pinterest pins out people, because this vintage Americana road trip photo shoot is just oozing with inspiration (and is completely adorable!). It was destined to be fabulous - I mean, fabulous is just what you expect from a brainchild of Mélangerie Inc and Rock Paper Scissors Events and then captured by Jen Huang Photography. It all started with an oh-so-awesome viewmaster wedding invitation suite created by Mélangerie Inc. and ended up being the perfect way to start this Thursday. So hit the road Jack (or Jill) and spend some time in the full gallery of images!







Click here to see the entire image gallery!

From Mélangerie Inc... The premise of this design grew out of an invitation concept we had to create a wedding invite using a Viewmaster (yes, like the ones we had as kids). We just love the Viewmaster form and thought it could be a great way for couples to integrate their engagement photos into their wedding invitations.

Viewmaster reels were originally conceived of as stereoscopic postcards in the late 1930’s, so this got us thinking about how we could blow out a wedding paperie suite based on other nostalgic souvenirs, like felt pennants, collectible USA state plates, vintage key chains, etc.

We began discussing the idea of styling a “nostalgic souvenir” inspired wedding design with our colleague, Ara, from Rock Paper Scissors Events, and she introduced the complimentary “Road Trip” idea. When seeking a location for our photo-shoot, we instantly thought of a local favorite, James Restaurant in Brooklyn, NY. James was the perfect setting for our intimate, vintage fete aesthetic.

We began brainstorming with Ara and together came up with a ton of fun ideas to fit the nostalgic souvenir/road trip concept. The Mélangerie team got started on the felt pennant Save the Date, Viewmaster Invite, and vintage key chain escort card display, while Ara and her crew began working on the tablescape design.

From Rock Paper Scissors Events... When Melangerie approached me with the idea to do a styled shoot based on a Viewmaster invitation with roadtrip ephemera I was excited as it was such a fresh idea, and I also had to get really creative about how we were going to take inherently kitschy things and make them pretty. So we started scouring Ebay and flea markets and vintage shops for the right elements so that we could create this quirky and fun vintage Americana souvenir shoot. By layering objects that were either neutral or fit a color palette of blues, blue-greens and red, we kept everything cohesive and pretty.

Table top particulars included a selection of vintage USA state plates, beautiful glass seltzer bottles to hold floral, a runner constructed of re-printed state maps, and table number vignettes themed after road trip locales with corresponding kitsch collectibles. Nostalgia is even a hallmark in the signature drink we came up with for the couple: “Jack & Coke” (especially pithy since the groom’s name is Jack) served in old-style coke bottles.

Mélangerie also translated the road trip aesthetic into a welcome gift for out of-town-guests with goodies from the Bride and Groom’s most memorable road trip destinations packaged in Mélangerie’s popular State-By-Food tote bag.

We recruited our talented colleague, Jen Huang to photograph the affair. Her romantic shooting style seemed like a perfect match for our design. An engagement session she photographed is also featured on the Viewmaster invite reel.

This Vintage Americana design theme offers couples so much room for personalization, and we hope you are all as inspired by it as we were while creating it!

Event Design: Mélangerie Inc. + Rock Paper Scissors Events / Floral & Styling: Rock Paper Scissors Events / Paper Goods: Mélangerie Inc. / Welcome Gift Design & Curation: Mélangerie Inc. / State-By-Food Tote Bags: Mélangerie Inc. / Photography: Jen Huang Photography / Venue: James Restaurant