Wedding Invitations by Louella Press
June 5, 2008

We have a few more tips from my friends at Louella Press...


3. Sharing your thoughts: the design process.

Because your invitations will be an exciting preview of what’s to come, they should absolutely tie into the feel and décor of your day. The right invitation design for your beach wedding should inspire guests to pull out their chic sundresses and crisp khakis, without you having to say it (although you’ll probably want to reiterate… Your fiancé’s buddy “Boomer” may not pick up on the invitation nuances). A wedding inspiration board, something like the gorgeous examples Abby posts on SMP, is the perfect first step when sharing what you want with your graphic designer. If you’re not inclined to pull everything together on one board, showing a few favorite pages torn from wedding magazines or ideas found on blogs will also be a great start. Try to also come up with words to describe your wedding; whimsical, elegant, formal, earthy,< etc. This will help guide your designer when matching the look of the invite to the overall style of the day.

Also talk to your designer about any specific shapes, sizes, fonts or graphic elements that you love, pointing to examples from her or his portfolio or invitations you’ve seen in the past. If you’re not dead-set on any of the above elements and you’ve found the right designer, your inspiration examples should be enough of a jumping off point for creating a first proof.


4. An insider tip: trust in your designer’s talent.

So you searched high and low for the right designer, you found her and you shared all of your hopes and dreams for your wedding stationery… Now let her run with it! After all, her talent is what ultimately led you to hire her. After many years of experience, we find that our brides are the happiest when they give us guidance, and then let us create an original design. This way we’re free to search out new fonts, try new graphic elements and find the perfect combinations for each stationery set we design. If you commit yourself to an exact layout before your designer has a chance to come up with something unique, your invitation may not reach its fullest potential. In other words, it’s okay to let us work for our custom design fee… That’s what we love to do!


5. Keep in touch!

From here, the process should be easy and fun. You’ll see two or three proof rounds (being sure to carefully proofread each one), give feedback on what you love and don’t love about the design and — voilá! A completely original wedding stationery suite to call your own. Your only remaining tasks will be to send them out, field phone calls from all your family and friends who LOVE the invitation, and make sure to have your wedding photographer take lots and lots of photos! And one more thought; once the big day is over and you have those photos in hand, send a few to your designer. It’s an absolute thrill for us to see how our brides each used the stationery in her own unique way!

Thanks so much to the girls at Louella for sharing these great tips on working with a custom designer! Later today, I am going to offer my tips for creating and printing invitations on your own, ordering out of an album and working within a budget in our Look for Less feature!