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5 Bridesmaid Dress Trends Your Besties Will Actually Love

When it comes to choosing the perfect bridesmaids dresses, keeping your besties happy is priority number one. Which means finding gowns that are chic, show off all of their best features AND bring the bride’s vision to life. That’s where Brideside and their lineup of designer dresses comes in to play. From romantic Jenny Yoo frocks to glam Sorella Vita numbers, they’ve got you sooo covered. Scroll for five trends we’re all about in 2017.


Remember when mixing and matching bridesmaid gowns meant your bridal party had to wear the exact same dress, but each chose a different neckline? Yep, those days are gone. Now you can mix it up with color to add dimension to your ladies, all while keeping the look completely cohesive. We love playing with the many blue options available from Brideside, from seaglass to sapphire to that gorgeous hue of navy that is everything you’ve ever wanted.

Photo Credit: (Top to Bottom): Joanna August + Wtoo


You and your love are definitely more Coachella than ballroom, so your wedding day look should totally reflect that. And that includes your bridal party. With Brideside, you can peruse their lineup of dreamy gowns that are so, so perfect for your one-of-a-kind besties, whether that’s an ulta-boho look with flowy chiffon overlays or an off-the-shoulder number that is the epitome of romance with a dash of bohemian flair.

Photo Credit: Joanna August


Beautiful blooms aren’t just for those centerpieces and bouquets… they’re also an awesome way to make your besties stand out. Think drop-dead gorgeous floral prints in amazing textures like chiffon and embroidered tulle and you are sooo on the right track. Jump right in and have all of your besties rock stunning floral numbers from Brideside… or mix it up with a few florals and a few solid prints. It’s also a perfect way to have your Maid of Honor stand out. All in all, it’s beautiful, my friends.

Photo Credit: Jenny Yoo


You know we never say “no” to a metallic anything. But rose gold? We love it a little extra special. This beautiful hue is the perfect way to add a little modern romance to your festivities and we’re totally on board with the glitzy and glamorous sequin options available at Brideside. Want to add just a touch of shine, but not go overboard with the bling? Mix and match the sparkle with solid blush hues for a subtler look that is just as special.

Photo Credit: Watters


Your ladies aren’t your average besties, so shouldn’t their dresses match their crazy cool personalities? With Brideside, you can dive head first into looks that are sleek, sexy AND sophisticated… just like your loves. Which means saying “goodbye” to full skirts and “hello” to slim silhouettes and flat-front shapes that are flattering and hip-hugging and so, so easy to re-wear. It’s ultra-modern and completely versatile and, well… we love.

Photo Credit: Watters


Ready to find those gowns of your besties’ dreams? Visit Brideside today and talk to a complimentary style consultant about their amazing designer assortment of gowns, new showrooms opening this spring and their Try at Home program, which makes your life beyond easy. Oh, and if you sign up with Brideside by April 30, 2017, every member of your bridal party will receive $25 off their bridesmaid dresses. Just another reason to love them, you guys. Happy shopping!

Bridesmaid Gowns: Wtoo | Bridesmaid Gowns: Jenny Yoo | Bridesmaid Gowns: Watters | Bridesmaid Gowns: Joanna August

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Happily Ever After for a Couple Who Met When They Were One

This story starts long ago when the paths of two 1 year olds crossed in a fated Gymboree class. Fast forward to today and those toddlers are now husband and wife. If that isn’t the cutest story ever, then I don’t know what is. See how these two said I Do in a chic New York City wedding held at the gorgeous Bowery Hotel with planning by Loli Events, florals by Peartree and all captured by one of our faves, Trent Bailey. See the full affair right here.


Born in the same hospital three weeks apart, Mira and Matt met for the first time at the age of one year old in a Gymboree class. They attended elementary and middle school together in lower Manhattan, but lost touch in high school. They were reunited when they both attended college at Stanford University, and quickly became close friends. Matt and Mira did not actually begin to date until nine years later, however, when they shared their first kiss outside their elementary school. 

Having both grown up in downtown Manhattan, we loved the idea of finding a venue in the same neighborhood. The event space at the Bowery hotel was perfect for a December wedding, with lots of wood, exposed brick, and a working fireplace.

Mira’s dress was not technically a “wedding” dress, but rather a while evening gown by Stella McCartney. The dress was stark white silk crepe, with long sleeves, structured shoulders, an open back, and a train. Mira’s every day style is crisp and not overly-feminine, and she knew her wedding dress would not involve tulle, lace, or much volume. She hoped to find a structured white gown and fell in love with the Stella McCartney gown when she caught sight of it online. It was the first dress she tried on and she bought it the same day.

Our décor was inspired by winter and the holidays. The Bowery Hotel is already a warm and inviting space with lots of reds and dark woods, so we chose to emphasize whites and greens with touches of grey and silver. Olive branches, cool white flowers, mercury class, mirrored signs, and lots of candlelight helped to pull our vision together.

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Photography: Trent Bailey Studio | Event Planning: Loli Events | Floral Design: Peartree Flowers | Wedding Dress: Stella McCartney | invitations: ellen weldon | Ceremony Venue: Bowery Hotel | shoes: nicholas kirkwood | hair and makeup: Face Time Beauty Concierge | Music: Elan Artists | Video: McKenzie Miller Films | veil: Preston and Olivia

These Vendors are members of our Little Black Book.
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Striking Shades of Berry for an Urban Autumn Wedding

Color palettes full of soft hues and neutrals have taken over the wedding scene in the past few years. And while beautiful in every way, this day rich with vivid jewel tones feels like such a breath of fresh air. No surprise, the vendors behind it include some of our favorite people like Bella FiguraFace Time BeautyGabriella New York and Jarrell Entertainment, just to name a few. The incredible Heather Waraksa shot this city celebration and LOVE in PROGRESS captured the film clip below!

From the bride… Mark proposed on a beautiful spring day inside Gramercy Park, the only private park in Manhattan that actually requires a key to get in! We live down the street but had never been inside until Mark creatively secured a key for the big question.

We knew we wanted our wedding to be an intimate affair for our closest friends and family, ideally close to home. The Gramercy Park Hotel was undeniably the perfect choice. The historic hotel is classic New York while also being stylish and unique. Mark and I can see the magical glowing lights inside the GPH’s rooftop terrace from our apartment window, and we had always imagined what it would be like to have our wedding there. Getting married in our neighborhood allowed us to share the part of New York that we love so much with our friends and family.

The venue was an urban garden rooftop with views of the NYC skyline. I was inspired by the rich colors and fabrics of the hotel’s decor. We picked a date in late November and I immediately had a vision of dark burgundy, lavender and ivory flowers to complement the lush greenery of the terrace. Our floral designer, Denise Fasanello, made this come to life with organic arrangements of peonies, garden roses, and anemones. To make the setting even more romantic, she added long tapered candles to enhance the lanterns, votives and fairy lights that were already strewn throughout the venue.

I found my dress during my first and only shopping trip at a trunk show at Gabriella New York! The warm ivory color was perfect for fall and the hand-sewn 3D floral detailing was on trend and suited to the aesthetic of the ivy-wrapped terrace. My search for shoes took much longer but once I discovered this pair of velvet burgundy Gianvito Rossi heels, I knew they were mine.

We added personal touches that were meaningful to us, including our family’s adorable Boston terrier in our wedding photos, wrapping my bridal bouquet with my great-grandmother’s antique handkerchief, and topping our wedding cake with a retro cake topper from my parents’ wedding.

It was important to us that our wedding to be relaxed and fun, yet refined and tasteful. We achieved this by selecting vendors who not only reflected our style but were also warm and easy to be around. Capturing the memories was extremely important and we knew we could trust our photographer, Heather Waraksa, to provide us with beautiful, editorial style images that we will cherish for years to come. Having great chemistry with the team we hired to carry out our vision was invaluable. We couldn’t have been happier working with Kay Chittiappa, the coordinator at the GPH, who helped flawlessly execute our dream wedding.

We were so lucky that the weather was sixty degrees and sunny – a perfect fall day in the city. The autumn colors of the leaves in the park added to the vibrancy of the day. Our guests arrived to music by a live jazz trio, and the catering by Danny Meyer’s Union Square Hospitality Group was incredible. Our favorite moments included taking photos throughout our neighborhood, sharing our handwritten vows during the candlelit ceremony, and dancing the night away to DJ MKL’s amazing playlist.

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Photography: Heather Waraksa | Cinematography: LOVE in PROGRESS video productions | Floral Design: Denise Fasanello Floral Design | Wedding Dress: Gabriella New York Bridal Salon | Cake: Empire Cake | Stationery: Bella Figura | Bride's Shoes: Gianvito Rossi | Engagement Ring: Josh Fishman | Bridesmaid Dresses: Jenny Yoo | Makeup: Lauren & Vanessa | Hair Stylist: Face Time Beauty Concierge | Calligraphy: Little Flower Calligraphy | DJ: Jarrell Entertainment | Grooms Attire: Hugo Boss | Groomsmen Suits: Jos A. Bank Rentals | Officiant: Honorable Elizabeth D. Pessala | Wedding Venue: Gramercy Park Hotel | Bride's wedding band: Doyle And Doyle | Dance Floor: Jarrell Entertainment | Groom's wedding band: Tiffany & Co. | Hair Accessory: Jenny Packham | Jazz trio: Jarrell Entertainment | Veil: Sara Gabriel

These Vendors are members of our Little Black Book.
For membership information, click here