It’s not every day you get to go shopping for the most important item of clothing you’ll ever wear; and the experience should be incredible from start to finish! So it’s no wonder that brides fall head-over-heels for the amazing service and stunning gowns at NYC’s Designer Loft. Offering brides a fabulous selection of dresses (think San Patrick, Christian Lucci and Galit Levi to name a few), in a no-pressure, relaxed atmosphere, Designer Loft allows the dress shopping experience to be just what it should — fun!

Among the amazing designers represented at Designer Loft is Rosa Clara, and the boutique is excited to announce the new 2014 collection entitled Rosa Clara Soft! Brand new in America, these gowns are hand-beaded with soft + flowy skirts made of tulle, chiffon and gorgeous lace. A bit art deco and a lot gorgeous, this collection is as unique and dramatic as it is affordable! With the varied selection of styles + designers and the motto “celebrate yourself, and others will follow,” Designer Loft has something amazing for each and every bride.

Designer Loft is full service from dress and accessory selection to alterations and they also offer custom gowns for mother of the brides, maids + flower girls! And get this, beginning September 1, 2013,  they’re having a fall sample sale to make room for new inventory! With gowns from incredible designers that are priced to sell, this is a sale you won’t want to miss. Head over to the shop’s Facebook page for updates and to make an appointment visit the Designer Loft website or call 212.944.9013. One more exciting bit, my dears, Designer Loft is giving one lucky SMP reader a $300 gift certificate towards any full-price bridal gown! To enter, comment on this post with your favorite gown + designer seen on the Designer Loft site. A winner will be randomly selected and announced on October 4, 2013. Good luck, lovelies! xo

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