Meet three best friends who turned their education and love of great design into a thriving online business. Zoom Interiors is fun and girly and bringing great design to the masses and even had a little pit stop on Shark Tank! We caught up with Madeline, Lizzie, and Beatrice for a q & a on what makes them tick plus a peak inside one of their recent edesign projects.
SMP: Tell us a little about your business.
We started this company in college while we were studying interior design. We realized how unaffordable and inaccessible interior design was so we set out to revolutionize the industry. We believe that everyone deserves an amazing space to come home to that won’t break the bank.
ZOOM interiors is a completely virtual interior design service. Through our online platform, clients work with designers to transform their spaces on a budget. We have much more to offer than design services. You can shop, blog, and get custom artwork all through our site. ZOOM is a lifestyle.
SMP: Some words you live by?
“When in doubt white it out.”
SMP: What’s your favorite quote that describes your creative process?
“Don’t be boring” -Diana Vreeland
SMP: If you had the opportunity to get a message across to a large group of people, what would your message be?
Style doesn’t have to be expensive!
SMP: One thing every style savvy homeowner should have?
Beatrice: Lots of art on the walls
Lizzie: A beautiful lighting piece like a pendant
Madeline: Textures (fur throws, etc)
SMP: One small design change that can make a big impact?
Every space needs a conversation starter. It can be anything from a tabletop accessory to a monster wall piece.
SMP: Number one interior design tip?
Asymmetrical balance, you can never go wrong with that. Aka don’t match your side table to your coffee table.
SMP: One place everyone must visit in their lifetime?
Lizzie: Harbor Island. The effervescence of the island is addictive.
Beatrice: Paris. It’s cliche but true.
Madeline: India. All of the textures and colors are mesmerizing.
SMP: Your favorite instagrammer?
@manrepeller, she has a great sense of humor and a fresh perspective on design and style.
SMP: What’s a typical work day for you like?
Morning pow-wow, creating design concepts, working with clients, styling photoshoots, yummy lunch, desk time (yes, even we do it), afternoon tea (or a beer on extra tough days).
SMP: Your most memorable moment?
Our first interior design class together where we met. It was lust at first sight.
SMP: One thing you can’t live without?
Beatrice: My bracelets. I haven’t taken some of them off in over 8 years!!
Lizzie: A disposable camera
Madeline: My white leather Converse
SMP: Your top 5 design tips?
1) Don’t be too matchy-matchy.
2) Use neutral bases with pops of color in the accessories.
3) The more lighting, the better. Ambiance is crucial.
4) Don’t be afraid to leave your comfort zone. You’ll like it, trust us.
5) Once in a while, switch up the lay out. You would be amazed how much of a difference moving furniture around can make.
SMP: The best advice you’ve ever received?
Listen to all opinions but in the end decide for yourself.
SMP: If you could dine with anyone, dead or alive, who would it be?
We would dine with Sophia Amoruso, she’s the founder of Nasty Gal, she is our #girlboss hero.
SMP: Where do you see yourself in five years?
We see ourselves as a lifestyle brand, think Martha Stewart for millennials.
Arc Lamp: Shop ZOOM | Coffee Table: CB2 | Cow Hide: Shop ZOOM | Dining Table: Shop ZOOM | Gold Table Lamp: Target | Interior Design: Zoom Interiors | Paintings: ZOOMart | Pink Dining Chairs: Shop ZOOM | Pink Pillow On White Chair: CB2 | Sofa: CB2