Allow me to introduce you to sweet Melissa, the beautiful woman behind the blog Berlin Paris. Though she originally started as a fashion blogger, she now writes weekly for Elle Germany (hello dream job!) as she travels between, well, Berlin and Paris. We recently caught up with her in the city of love, and we’re here today to tell the tale. With dreamy photos from Le Secret d’Audrey, I highly suggest you take a moment to pore through the gallery.
SMP: Tell us a little about Berlin-Paris!
M: Berlin-Paris is an online diary I keep for Elle Germany, where I publish articles three times a week. I write about fashion, beauty and my life, constantly traveling with my little dog between my two homes in Paris and Berlin. I report on trends just as I write about the things that are on my mind at the moment. It truly is the world, as I see it.
SMP: How did you end up landing a job blogging for Elle?
M: I wrote about 100 emails to all kinds of magazines trying to promote my tiny little blog that I had back in the day. I was turned down 99 times but someone must have noticed me. Next thing I knew, I was invited to the Elle headquarters and was being offered a job.
SMP: What’s one thing you’ve learnt along the way?
M: That it is important to maintain the conversation with your readers. I try to answer as many of my comments and questions, as I can. I very much value my readers opinions, their input and their support. Without my readers I would not be able to have this blog and all the beautiful things that have happened in its wake.
SMP: If you could go back in time, what would you do differently?
M: I think I would have followed my dream and would have gone into journalism straight away, instead of studying art history and business management. I always had a passion for writing, but didn’t believe in myself enough and just went for the safe, parent pleasing option.
But on the other hand, maybe I did do the right thing, because I ended up having my dreamjob I never even knew existed, and everything I have ever done led me up to this point. So I guess it is all good after all.
SMP: One piece of advice you’d give to a blogger just starting out?
M: Be unique. Find your own voice, that is uniquely yours and don’t bother too much with what everyone else is doing. If you go crazy checking one billion other blogs every day, you will begin to second guess yourself and start to sound like everyone else. It is individuality that makes you interesting, your very own point of view.
SMP: What was the tipping point in your business that made you feel your blog was going to thrive?
M: I think I have not arrived at that point yet and I wonder, how that feeling would be like. But something that made me really happy was at the beginning of this year, when Chanel invited me to do an exclusive behind the scenes visit to their Haute Couture ateliers at Rue Cambon in Paris, and later see the Couture show at the Grand Palais, with all the famous magazine editors and celebrities. In the days leading up to the event I watched the Coco Chanel movie over and over again to “prepare myself”, but it didn’t work. It still felt so surreal and overwhelming that I actually had to pinch myself!
SMP: What color do you think will stand the test of time?
M: Red. As long as women will want to be seen as strong and sensual, red will never go out of style.
SMP: One thing you simply can’t live with out?
M: My GHD straightening iron. I have the craziest curls and would be totally tangled up without it!
SMP: Three things every fashionable woman should have?
M: Fabulous black heels she can really walk in, a classic investment Handbag in black like a Lady Dior, a Chanel 2.55 or a Kelly and a beautiful tailored Coat in an amazing colour like red or pink.
SMP: Your favourite online design resource?
M: I love Pinterest, Tumblr and Instagram as endless sources of inspiration. For online shopping I love browsing Farfetch and Moda Operandi for one of a kind pieces I can find no where else. But apart from that, I really love the shopping experience in the tiny parisian boutiques and markets, where I regularly hunt for vintage treasures.