We are all about supporting small businesses around here, and this next one is a true gem! Located in London, England, Maids to Measure is a one stop shop for all things custom bridal party and we’re lovin’ on every inch. With photos from Claire Graham, there’s more where this came from right here. And you might want to hold tight because we’re going behind the scenes!
SMP: Tell us a little about Maids to Measure!
Maids to Measure is a specialist Bridesmaid company that allows brides to come to the studio and design their own dresses!
Alternatively brides can order dresses already designed (and named after the bride) through our website (or through one of our wonderful stockists).
SMP: You’ve designed some of the most uniquely beautiful pieces I’ve ever seen. Where do you get your inspiration?
We’re lucky as its the brides themselves that bring their own inspiration to the appointments and we convert them into dream dresses for their maids, catering for all shapes and sizes.
We’re constantly evolving and always welcome new ideas. We recently launched 6 new colours with Ciate London which have proven very popular (iced frappe, empress, apples & custard, ferris wheel, cookies & cream, regatta).
SMP: What’s it like to run your own dress shop?
There’s never a dull moment! I set up Maids to Measure with my sister India when from our own experience we found their were little options for fashionable bridesmaids. We’d find a dress but not in the right colour of vice versa, with Maids to Measure you can choose any design have it in any colour, size length or fabric etc allowing the girls to create unique dresses.
SMP: What was the turning point in your business where you knew it would really take off?
It started with us working from home, just doing friends weddings and then friends of friends and before we knew it we had random people contacting us, from then it simply snowballed and we knew our idea and concept had legs!
SMP: The most difficult part of entrepreneurship?
Never switching off, I live and breath bridesmaids and I think thats what it takes. Even when Im away I cant relax but I wouldn’t have it any other way.
SMP: One thing you wish you knew when first starting out?
Theres no end, once you have the website done or say the first collection completed you just want to update and change things again, always wanting to improve and better everything constantly.
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SMP: Do you have any tips for someone hoping to follow in your footsteps?
You need to be prepared that it becomes your life and you have to be super organised, not just in terms of work but also for a work/life balance. Id be on my laptop 24/7 if I didn’t specifically schedule in lunch/dinner with friends or family, after all its them that have supported us on this journey.
SMP: What’s one thing you’d tell someone who’s hoping to start their own business?
You have to bee passionate about what you’re doing and have 100% conviction that its going to work, any doubts will cause problems down the line. Theres an amazing event by Flourish & Prosper that has some amazing speakers sharing their business stories, which I cant wait for.
SMP: Three things every fashionable woman should have?
Knowledge! of what to spend on (shoes and bags) and what to save on (jeans and jersey), the latest apple product and the confidence to wear what you want, how you want.
SMP: One thing you just can’t live without?
My fiance Andrew!!!
Photography: Claire Graham | Bridesmaids' Dresses: Maids To Measure