There are so many reasons to adore my job, but at the top of that list is to hang around with like-minded creatives. I recently had the chance to touch base with Vow To Be Chic and took the opportunity to pick their brains about all things events. From how they got their business off the ground to five things every event must have, you’re going to want to read on! With photos from Jana Williams, you’d better believe there’s more!
SMP: Tell us a little about Vow to be Chic!
Vow: Vow To Be Chic is the first company to offer designer bridesmaid dress rentals online. Our goal is to make the bridesmaid experience affordable, stress-free, and fun! We also just launched little white dress rentals for the bride’s countless wedding-related events, so she can enjoy designer dresses at a fraction of the price too.
SMP: How did you get your start in the industry?
Vow (Kelsey): I have been a bridesmaid six times already, so I know how expensive and time-consuming it can be. I also worked in wedding planning in New York City. During my time there I saw how guys could easily rent tuxes for weddings, and it always bothered me that women couldn’t enjoy the same concept.
SMP: The very best part of your job?
Vow: We love talking to our happy brides and bridesmaids and hearing how we helped them. It’s an honor to be part of their wedding, one of the most important days of their lives, and we’re thrilled to hear how we made it easier for them.
SMP: The worst?
Vow: Not being able to attend the weddings! We get to hear all of the details during the planning process. If we could go and hand deliver the dresses and see the end result, how fun would that be?!
SMP: One thing you would do differently if you could go back?
Vow: We wish we started it sooner! Women constantly tell us they wish we were around for their wedding and how thankful their bridesmaids would have been. If you’re thinking about starting a business, our advice is to go for it!
SMP: One thing you wish you knew when you first started your business?
Vow: Don’t be afraid to ask! People are very willing to help no matter how unreachable they may seem. We met with CEOs of major companies simply because we emailed them and asked to meet.
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SMP: A piece of advice you’d give to someone just starting out?
Vow: Keep the bigger picture in mind. As an entrepreneur you’ll be pulled in a million different directions, so stay focused on your goals and what’s really most important to you! Prioritization is key.
SMP: Your secret to success?
Vow: A great team! We all have the same goals and work together to achieve them. We are lucky that we genuinely enjoy working together, and that culture makes what we do even better.
SMP: Five things that every event needs
Vow: Love, champagne, chic dresses, beautiful flowers & dessert.
SMP: Any predictions in upcoming trends?
Vow: The mix and match style will probably go beyond just style. We’re starting to see bridal parties wearing various styles, colors and designers to suit everyone’s body type. We love this trend since each bridesmaid can look and feel her best and the bride can achieve her exact vision.
SMP: One thing that really helped your company thrive?
Vow: Candy! We can’t live without it. We always have at least five different kinds of candy in the office – it’s our afternoon fuel! Besides that, our customer’s viral response to Vow helps not only spread the word but also keep us motivated and fuels our love for what we do.
Photography: Jana Williams Photography | Styling: Be Inspired PR | Office: Vow To Be Chic | Silk Flowers: Afloral
Jana Williams Photography
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