Meet our new favorite virtual gal pal Jackie Reisenauer. She’s the uber talented creative director/ owner of Munster Rose and this lovely lady knows a thing or two about gorgeous florals and design. With over 400 weddings under her belt, she’s talking the ins and outs of running a successful business, staying inspired and the fuel that keeps her going (hint: it’s all about mega stuff oreos).
SMP: Tell us a little about your business.
Munster Rose specializes in floral design for weddings and events. We’re a boutique studio that only does custom work. So we do one-of-a-kind events, not retail. We also offer styling services, workshops, and have a huge and diverse inventory of rentals.
SMP: Some words you live by?
Work hard and be nice.
SMP: Any guilty pleasures?
Mega Stuf Oreos. Ever since I had my boy, I eat at least 5 a day. Don’t tell anyone.
SMP: What did you think your dream job was before your dream job found you?
To work “in fashion”. Whatever that meant to me at the time.
SMP: What’s your favorite quote that describes your creative process?
“Sometimes you just have to start over.” That’s something an artist friend of mine said once. It reminds me that sometimes I need to take a fresh look at things. Minor tweaks and adjustments can’t fix something that’s perhaps flawed in bigger ways.
SMP: If you had the opportunity to get a message across to a large group of people, what would your message be?
Relax. Don’t kill yourself stressing over the details.
SMP: If you could do it all over again, would you change anything?
I would have started Munster Rose sooner. I had no idea how a growing business evolves in the early stages. It’s a lot of work, making continuous adjustments. The sooner you start that process, the better.
SMP: What is your favorite item in your home?
My bed. No joke. I love crawling into my bed at the end of a long day.
SMP: What’s your best tip for balancing work and personal life?
Set limits and stick to them. If you decide to take a Friday off, take it off! Being in the creative industry, you need to take time to refuel and stay fresh. Sometimes that means taking a weekday off, or doing something else that inspires you.
SMP: What was the tipping point in your business that made you feel like it was going to thrive?
When we hired staff. It was wonderful doing installations with my husband, but I think he appreciates having his weekends back. And I really appreciate our amazing staff.
￼SMP: What is the hardest lesson in business you’ve ever learned?
Trust your gut. It’s hard being a woman in the business world. We feel like we need to be people pleasers and say “yes” all the time. But sometimes you have that feeling that something just isn’t right. Trust your gut. Say “no”. It’s okay to do that.
SMP: Stranded on a desert island question… what’s the one cocktail you would take with you?
If a tropical island: a margarita. If an arctic island: “Bear’s Milk”, which is a combination of milk, brandy, nutmeg, and honey. So good.
SMP: What color do you think will stand the test of trend time?
In the wedding world, blush pink. It’s been around for a decade and isn’t going anywhere. It’s feminine, romantic, and subtle.
SMP: One thing every style savvy homeowner should have?
Something vintage or found. Sure, get pieces from your favorite modern catalogs. But found pieces help make your home unique.
SMP: If you could buy yourself a single gift of any cost, what would it be?
A personal chef. I love good food and since having a baby, I rarely have time to cook meals the way I used to. “Chef, make me homemade gnocchi and stewed lamb, please now!” That’s what I’d like.
SMP: Three things every home should have?
Good cookware, original art, and plant life.
SMP: Your most prized possession?
A pair of vintage Herman Miller office chairs with the original tags on them. I found them at a thrift store and paid $29 for the set.
SMP: One thing you can’t live without?
Denim. (And Mega Stuff Oreos, in case I haven’t mentioned that.)
SMP: Your secret to success?
See above. (Work hard, be nice.)
SMP: What design trend do you think will stand the test of time?
￼The desire for quality, handmade goods (clothing, furniture, housewares). It just makes sense. Who wants to buy a new tote bag every year? That’s not good for the environment or the pocketbook. Instead, spend money on high quality when you can. You know that Filson bag comes with a lifetime warranty.
SMP: One small design change that can make a big impact?
Rearranging your furniture. Changing up a floor plan can make an old room feel brand new.
SMP: Number one interior design tip?
Don’t rush it. Take your time to purchase pieces you really like.
SMP: Your top 5 design tips?
1. Keep it real. Don’t try to force a design in a space that’s not right for it.
2. Step Back. Look at things with fresh eyes and try to forget current trends. That bold floral
print you’ve been seeing on instagram for the past month may seem super rad, but in a year
you’ll probably regret having it plastered on your couch.
3. Mix it up. Don’t be afraid to combine art, furniture, and objects from different genres.
Modern and vintage pieces can live together in the same room, if paired properly.
4. Live with it . Sometimes you need to live with something for a bit to see if you like it. Give
that paint color a chance before you decide you love it or hate it. It’s just paint.
5. Change is good. Don’t be afraid to change things up from season to season. Add plants,
flowers, or decor specific to the time of year. It helps to keep a space fresh and exciting.
SMP: One place everyone must visit in their lifetime?
Paris. Inspiring, beautiful, overwhelming, and style-packed.
SMP: The best job you ever had?
Owning my own business, Munster Rose.
SMP: Best moment of your career so far?
Being featured in Martha Stewart Weddings. I was BEYOND when Munster Rose was highlighted in the winter issue. Checked one off my bucket list with that.
￼SMP: Advice you’d give to your younger self?
Learn to say “no”. (Again, see above.) You don’t have to be a people pleaser all the time. As an industry friend recently put it, “This is your business, it’s not a hobby.” So be strong. And that includes saying “no” sometimes.
SMP: Your favorite instagrammer?
I have three: Canary Grey, Design Love Fest, and Wit and Delight.
SMP: Your go-to recipe?
Boeuf en Daube – a french beef casserole topped with buttery puff pastry. It takes half a day to make it, but is TOTALLY worth it!
SMP: What would you do differently if you knew nobody would judge you?
This was the hardest question for me. I really think the person that I put out there for the world to see is the real me. But if I’m being really drastic, my answer would be: Sell all my possessions, buy a farmette in Northern California, and try to live off the land.
SMP: What was the first job you ever landed?
Grocery bagger. At the young age of 15 I was eager to work, and grocery bagger was the only job that would hire a 15 year old. (You couldn’t be a cashier or work in retail until the ripe age of 16.)
SMP: What’s a typical work day for you like?
It starts at 6:30 a.m. when I wake up to check emails and social media. Then I hang out with my sweet boy for an hour or so before I dive back in. During off-season that means consults, workshops, styling, photoshoots, blog posts, press releases, emails, and more emails. During wedding season I get to add to that list: ordering floral, processing floral, then designing floral. I try to be done for the day by 5:00 p.m. So it’s a 10 hour day – give or take a few moments to get dressed, eat breakfast, and gobble down granola at lunch.
SMP: Your most memorable moment?
My wedding day. It was the best day of my life. It was wonderful to really focus on the love my husband and I share. All while being surrounded by our close family and friends.
SMP: What’s one thing you really want to do, but have never done?
Surf. (It’s kinda hard to be a surfer in Minnesota.)
SMP: The best advice you’ve ever received?
From my dad, he said, “Go to college first. Then, if you still want to make a living painting greeting cards and selling them on the beach, do it.” My teenage hippy aspirations were a bit unrealistic. I’m glad I toughed it out, went to college, got a degree in design, and am now working at my dream job.
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SMP: Do you have any secret talents?
I can play guitar. Not really secret, but most people don’t know that about me.
SMP: If you could dine with anyone, dead or alive, who would it be?
My husband. Seriously. He’s my favorite person on earth. I’d rather spend a night with him than anyone else.
SMP: Where do you see yourself in five years?
Running a bigger and better Munster Rose. I would love for Munster Rose to bustling with an even larger group of creatives. I’m passionate about local, sustainably run businesses. So I’d like to continue to bring something good to the community.
SMP: Why do you think your business has done so well?
At Munster Rose we all work really hard. And we’re all really nice people.
Photography: Canary Grey | Design: Munster Rose