Blogger Bride: Saffron Avenue's Tips on How to Brand Your Wedding
Saffron Avenue's Tips on How to Brand Your Wedding
Hi Brides-to-be and newly engaged ladies, Blogger Bride Angela of Saffron Avenue here today to share with you my process of how I branded my wedding! From the color palette, logo design, paper products, all the way to our wedding website. By focusing on branding and the design details your guests will be able to see it all unfold from beginning to end, making it that much more memorable and exciting!
The color inspiration board and color palette
As you browse through pinterest, wedding blogs, and magazines try to find images that reflect your overall style. For me I used a couple defining words prior to starting: Neutral/Natural, Mid-Century Modern, Clean, and Classic. I knew that going forward I really wanted simplicity when it came to the design and style, something that could stand the test of time...and of course my fair share of white, modern accents. For help getting started with that process, feel free to check out my past blogger bride post on How to Narrow Down Your Wedding Style.
The Logo and Brand Board
Once I finalized my style and color palette I moved on to create a few logo options. I love calligraphy and lettering so I knew that I would just have to pick a style I love and go from there. I finally decided to go with a more relaxed brush script, which added a bit more playfulness to the clean and modern style. After I finally narrowing down the logo I built my brand board. The brand board is a very important part of the process, as I used these elements throughout the rest of our wedding(LINK). I created a watercolor palm leaf pattern, as well as a modern sub mark that can be used throughout the branded stationery pieces which you will see throughout our wedding images.
With my business I was able to design and develop our own wedding website. I wanted it to pull from my inspiration board by using wood texture, modern elements, my palm pattern, and of course the brush script. On the homepage I created a styled flat lay that my guests could click and navigate to specific pages, which also included an online RSVP and gift registry. Then on the interior pages I used my sub mark, palm leaf pattern, and clean lines, which focused more on imagery and content.
Wedding Invitation Suite
This was my favorite part, as I was able to use my neutral colors, patterns, custom brush script, and various shapes and sizes to build the suite. Each invitation set was carefully assembled and tied together with bakers twine and a small card with our sub mark. I wanted my guests to feel like they were open a gift, as well as get them excited for our coastal wedding by introducing my palm pattern on the pieces.
To pull it all together I chose to design various pieces for the entire wedding weekend, in which my guests would be able to see it all come together. Each guest had a customized canvas tote, inside it had a Do Not Disturb sign with our Day-Of timeline, custom water bottles, packaged up snacks, and a custom drawn map with things to do in the area.
At the reception I made custom printed menus, mason jar banana bread with our sub mark sticker on top and a designed tag with the recipe, as well as a hand-written thank you note with a fun customized crossword puzzle on the back. Each piece designed around the original brand board I created.
The best part was getting to hear and see my guests reaction! From the beginning of the process they got to see it all unfold, from the save the date, all the way to their little Do Not Disturb signs. By having such a small wedding I was able to focus on the smallest of details to make them feel welcomed. Even the smallest of details were noticed and memorable. For example since we didn't have kids at our wedding and because it was a destination wedding I knew it wasn't easy for all of my friends to travel and spend time away from their kids. I bought small white picture frames and printed out black and white photos of their kids. I wrapped each of them up in tissue paper with a striped ribbon and popped it into their individual totes. They loved them, and well worth the time to create!
Follow Angela's Journey:
Meet Angela | Engagement Session | Registry Items | Bridal Shower | Dress Shopping | DIY Envelopes | Bridesmaids Dresses | Signature Cocktail Printables | Groomsman Boxes | Your Wedding Style | Wedding