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My dears, I’ve got something to admit. I’m in love. The head-over-heels totally smitten kind, and I can’t wait to share the object of my affection with you all. Allure Bridals. Once you lay your eyes on their collections filled with stunning gowns, you’ll be smitten too! Incorporating rich, luxe fabrics such as satin and lace with incredible beading and detailing, Allure Bridals offers brides some of the prettiest frocks I did every lay eyes on. Ready to take a peek?

With three signature collections (Allure Bridals, Allure Romance + Allure Couture) ranging from classic to modern, you will find the most fabulous gown that suits your bridal style to a T. Known for their patented Allure construction, which lets wearers be totally secure, Allure Bridals believes brides should feel nothing less than gorgeous — and comfortable — from first photo until the last dance! Allure Bridals also offers a more modest line of dresses called Allure Modest as well as Allure Bridesmaids and formal wear. Amazing, I know! 

The pretty party is just getting started my dears, because Allure Bridals is hosting a Win Your Gown Contest with a price of any dress from their collections (valued up to $4,500)!  For additional details and to enter to win, head over here. Best of luck, SMPers! xo

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