Earlier this week we debuted White Label’s super inspiring tablescapes on SMP Living, with a spectrum of gorgeous designs to suit any style your heart desires. But today, we want to dive in a little deeper. We want to find of just what makes the ladies behind White Label tick, and how they got started on such a fun new venture. In their effort to simplify and streamline the wedding planning process, Jubilee Lau Events and Gloria Wong Design joined forces to create the perfect one-stop-shop – White Label. With design packages that include flowers, stationery, cake, escort card display, it’s the busy bride’s answer to wedding planning with style and ease.
Each White Label style is made up of four key components:
1. Stationery (i.e. invitations suites, ceremony programs, menus, table numbers, place cards, etc.)
2. Florals (i.e. bouquets, boutonnieres, ceremony flowers, reception centerpieces, etc.)
3. Cake + Matching Cake Stand
4. Escort Card Display
And each component has been thoughtfully designed to coordinate within the same look. For instance, the stationery graphics for Ooh La La coordinate with the floral arrangements, cake design, cake stand, and escort card display. And the best part? There are plenty of variables that couples can play with to make each look more personalized for the big day. Have a look at these great tips for really incorporating your own unique spin on each collection…
Change up the color palette! If you can imagine the Ooh La La floral centerpiece in deep jewel tones like plum, burgundy, and red, it would already feel very different than the pastels that you see in the sample. The result would be more dramatic and bold.
Play with rental selection! Let’s use Ooh La La as an example again. If you can imagine a series of Ooh La La floral arrangements running down a long wooden outdoor table with wooden chairs, crisp white plates, and standard clear glassware, the look would feel very fresh and more relaxed.
Throw in some accessories! If a couple would like Ooh La La to feel more vintage, for example, they can easily drape a lace runner over their table and drop some pretty vintage accessories for each place setting!
Fun, right? Now have a look at one of the tablescapes, Falling For, styled three ways to really show you how personalized it can be.
Styled by the masterminds behind White Label
We took a very straight forward rustic approach when we styled our Falling For table for the preview event. We used a neutral color palette of khaki and browns. We rented a very natural nubby table linen and paired it with a rustic rattan charger. We accessorized with loose acorns, birch candle holders, and jute twine around the napkins!
The Falling For table was styled with a 48″ table from Hartmann Studios | Tivoli Oak chairs from Hartmann Studios | Royal White china from Hartmann Studios | Dark Rattan charger from Hartmann Studios | Mason Jar glassware from Hartmann Studios | Valencia flatware from Hartmann Studios | Natural Tuscany linen and napkins from La Tavola Fine Linen | Kraft bags with twine from The Packaging Store | Acorns from SF Flower Mart | Lamps and throw blanket from Pottery Barn | Birch candle holders from Etsy | Calligraphy from Maybelle Imasa-Stukuls
Styled by Erin Hiemstra of Apartment 34
Erin kept some rustic elements, but she wanted the overall feel to be more sophisticated. She also used a neutral color palette, but she added a pop of orange by requesting our florist to add kumquats. She generally likes to mix materials, so she added modern details to the rustic wooden floral vessel and natural nubby table linen. She rented acrylic Ghost chairs, gold rimmed plates, and sleek gold flatware. She removed some rustic graphics from the menu and replaced the original font with a more modern sans serif one.
Styled by Kelli Ryder of Rue Magazine
Kelli took a very glam approach to her table! She decided to go for a very glitzy color palette of black and gold. She asked our florist to mask the wooden floral vessel by wrapping black grosgrain ribbon around the entire tray. She traded in the natural nubby table linen for a black sequin table cover and paired it with modern ikat dotted napkins. She rented black Vogue chairs, gold rimmed plates, and ornate gold flatware. She accessorized with gold book ends in the shape of a pig for a hit of glam whimsy!
Photography: Lisa Lefkowitz | Design & Styling: Jubilee Lau Events & Gloria Wong Design | Stationery: Good On Paper | Florals: Hunt Littlefield | Cake: Studio Cake | Venue: San Francisco Film Center | Food & Beverages: Componere Fine Catering | Custom Wall Backdrops: Blueprint Studios | Tables, Chairs, Tabletop Rentals, Furniture: Hartmann Studios | Lighting: Enhanced Lighting & Sound | Linens & Napkins: La Tavola Fine Linen | Vintage Rentals for Sweet Flora: One True Love Vintage | Printed Goods: Fong Brothers Printing, Inc. | Calligraphy of envelopes + place cards: Maybelle Calligraphy | Napkins in Goodie Boxes: My Modern Home | Tassel Garlands for Love Lines: Studio Mucci | Sound + Music: DJ Jason Mitchell