We’ve been not so subtle stalkers of Emily’s blog, Cupcakes and Cashmere, since the day they launched all sparkly and full of pretty. So when she agreed to let us to sneak a peek behind her gorgeous blog, well, consider us a couple of very happy bloggers. Captured by our amazing friend Bryce Covey, Emily is a wealth of blogging knowledge, a wonderful inspiration, and we just know that she is going to be a forever inspiration for all of you.  And in case you’re looking for more, check out the gallery right here.


SMP: Some words you live by?
ES: Work hard, play nice.

SMP: Any guilty pleasures?
ES: Breakfast in bed on the weekends, fresh flowers, bi-monthly mani/pedis.

SMP: What did you think your dream job was before your dream job found you?
ES: I always dreamed of composing scores for movies (some favorites include ‘Brokeback Mountain,’ ‘The Cider House Rules,’ ‘The Piano,’ and ‘The Legend of Bagger Vance.’ That last one’s a terrible movie, but the music gives me chills.

SMP: What’s your favorite quote that describes your creative process?
ES: “Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill

SMP: If you had the opportunity to get a message across to a large group of people, what would your message be?
ES: That’s my goal with Cupcakes and Cashmere! I suppose the message would be: elevate your everyday life – fill it with friends, family, and things that make you happy.

SMP: If you could do it all over again, would you change anything?
ES: I wouldn’t have tried to do everything on my own. I’m fiercely independent, but I now understand the importance of networking, and asking for help when I need it.

SMP: What is one piece of advice you would give to a blogger just starting out?
ES: I get this question quite often and the one piece of advice I’d give is to be patient with your goals. I think many new bloggers feel success or growth can happen overnight, because of the nature of how we currently consume and share media, and therefore they get discouraged if they don’t see immediate results from their work. Understanding that it takes time for people to discover you and then become invested in what you do is a combination of hard work and luck, neither of which are served by being overly impatient.

SMP: What is your favorite item in your home?
ES: It’s a toss up between our custom-made table (we picked all the reclaimed wood ourselves), our birch lamps, or our geode candlesticks.

SMP: What’s your best tip for balancing work and personal life?
ES: Since my husband and I work together from home, the lines between our personal and professional lives are easily blurred. The best tip I can provide is to make a very conscious effort to limit the time you spend on your devices when you’re spending personal time with friends and family. While I’m often guilty of looking at my phone whenever there is a free moment, I’ve recently taken to leaving it in another room and will only answer texts, emails or calls if they’re time sensitive.

SMP: What was the tipping point in your business that made you feel like your blog was going to thrive?
ES: When I first started my blog, I jokingly asked my husband what level of readership I needed to turn it into my full time job. Since we both worked in digital advertising, he very directly told me the number I needed to generate enough revenue to at least match my day job. I work really well when there is a specific goal, so once I had a target I focused on hitting hit.

SMP: What is the hardest lesson in business you’ve ever learned?
ES: Don’t think a deal is done, just because someone says so. Until contracts are signed on both sides, you can’t celebrate, and even then, things can always change.

SMP: Stranded on a desert island question… what’s the one cocktail you would take with you?
ES: Perfect margarita: 1 1/2 ounces of fresh lime juice, 1 1/2 ounces of blanco tequila (Siete Leguas), 3/4 ounce of Cointreau, 1/4 ounce agave syrup, shaken and served on the rocks, no salt.

 Photography: Bryce Covey Photography | Home of: Emily Schuman from Cupcakes and Cashmere

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