Donna Morgan dresses are a long standing favorite of ours so we of course jumped at the chance to share the newest Spring 2013 collection. Mixed with styling by Merci New York, pretty florals by Fleurs NYC and images by Trent Bailey Photography, this is a shoot that will leave you inspired for the big day as well as knowing who to call when it comes time to outfit those besties of yours. That’s a win win if you ask us. See even more from the latest Donna Morgan collection here.

From Donna MorganDonna Morgan, known for its fashion forward silhouettes and incredible price point, is excited to announce its new bridesmaids’ collection for Spring 2013. The line will capture the same style, craftsmanship and affordability as the daywear. Making its debut at Bridal Market Week in New York City, October 13 -15, the new collection is ideal for the bride who wants stylish, fashion-forward dresses at prices her friends will appreciate.

For Spring 2013, Donna Morgan offers a collection of 40 styles in a variety of silhouettes and fabrications. Keeping with tradition, the core of the Donna Morgan collection is created each season in silk chiffon. In addition to the timeless fabrications, this collection marks the debut of new fabrics such as tulle, silk georgette and organza. For the fashion-forward bridesmaid, the collection includes peplum, fit-and-flair and sheath silhouettes. These new shapes transform the classic wedding into a chic affair that displays the bride’s personal sense of style. A vast variety of color and texture are offered to match and compliment every bride’s vision. Dusky shades such as “amethyst,” “midnight” and “grey” pair well with the evening city wedding while lighter, airy shades such as “hint of mint,” “blush” and “peach fuzz” are offered for a casual day time affair. Classic silhouettes in silk chiffon fall at the practical price point of $158, while fashion-forward styles range from $178-$198 — affordable without compromising style. The Donna Morgan styles work well as guests-of dresses, an added benefit to both the bride and her maids.

To launch the new Spring 2013 collection, Donna Morgan collaborated with chic wedding stylist Jackie Weppner from Merci New York and New York photographer Trent Bailey for campaign images that have a real wedding feel. The campaign was shot at the iconic Surrey Hotel on Manhattan’s Upper East Side and captured six unique bridal party stories.

Photography: Trent Bailey Photography / Photo Shoot Venue: The Surrey Hotel in New York, New York / Flowers: Fleurs NYC / Styling: Jackie Weppner of Merci New York / Dresses: Donna Morgan / Hair + Makeup: Facetime Beauty Concierge

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