I have a girlfriend that has been a bridesmaid like eight times. And every time, the bride SWEARS she’ll be able to wear her bridesmaid dress again. But honestly, take a peak in your own closet and you’ll see that is not always the case. And I say that in the nicest possible way, I swear. Well, as usual, Dessy is way ahead of the game. They’ve just put the finishing touches on their new project, NEWLYMAID, where all of your maids can exchange their bridesmaids dresses for…get this…a little black dress! So all of those “oh-you-can-SO-wear-it-again” nightmares that are hanging in your closet can actually get a fresh new look in the form of a perfect black cocktail dress! How crazy cool is THAT!?

So are you ready to get rid of a few blasts from the past you have hanging in your closet? Here’s how it works. And by the way, it’s SO easy, it’s a total no brainer. First, choose a dress you’re never going to wear again. Then, set up an account at NEWLYMAID and request a pre-paid mailer. Pop that baby in the mail and if accepted, log on to your account to see the special pricing and choose the perfect little black dress. That’s it. Easy as pie. The dress styles, which sell between $150 to $250 at full price, range from a sophisticated office look to flirty looks fit for a night on the town. Click here to see a full breakdown as to how the program works.
Personal opinion? Beyond smart. By jumping on the NEWLYMAID train, you’ll be putting money right into your pockets (with that awesome discount), you’ll be reducing your carbon footprint (NEWLYMAID will work with UNIFI, a global textile company, to recycle qualifying dresses that are 100% polyester) and you’ll be bringing a little sparkle to those that don’t have a row of cocktail dresses in their closet. Frankly, I’m only upset that I didn’t think of this first!
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SUCH a great idea! I love that shift dress in the bottom right corner.
That is AWESOME! This kind of sucks for me because I just took my dress to a consignment store last month. Bummer.
I know, it's completely awesome. Am going through my closet tonight!
My favorite is the one on the top right - a true versatile little black dress. This concept is so wonderful and I truly hope people begin to see the possibilities of 're-designing' pieces - we do this exact thing with jewelry, but it can be applied to so many products - if the materials' quality is good, then the possibilities are endless.
This is quite possibly one of the best 'maids idea ever. I love the bottom right dress!
Hmm. I'm skeptical. I scoped out the site. Perhaps I'm not interpreting it correctly, but it doesn't seem to be a "dress for a dress" situation. Seems like turning in a dress just gets you a special price. Which isn't a bad deal in and of itself, but I think the current pitch is a bit misleading.
Cool idea! I see the little black dresses retail for $150-250, but what is the price range with "special pricing"? Does it vary depending on the value of the bridesmaid dress you send in?
I'm a little peeved at the concept of "saving money" in this post, when you turn in your bridesmaid dress that, granted, you'll never wear again, you still have to pay $100+ for one of these dresses that you've never laid eyes on before.
i dont like that you dont know how much your dress is worth until they receive it. feel like id send off my ugly david's bridal dresses (which still cost me $130) and they'd tell me "you have a $25 credit." no thanks.