Online Bridesmaid Boutique by Weddington Way
April 4, 2011

Bridesmaid dress shopping should be fun, right? But with busy schedules and friends all over the country... shopping, sending in measurements, and ordering can be a major project. Well, Weddington Way is going to make sure your bridesmaid dress shopping experience is super fun, super easy and super stylish. Their new approach to the dress shopping experience makes us want to shout about it from the rooftops so brides everywhere can take a collective sigh of relief and start shopping! Weddington Way allows you to do absolutely everything online. They’ll even send you fabric swatches so you can make sure everything is perfect!

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So how exactly does this work, you ask? Weddington Way's private online boutique allows brides and her bff’s to shop for, compare, share and track their dresses. First the bride invites her bridesmaids to join Weddington Way. Then she shops... easily sorting by her favorite colors, necklines, and fabrics. Next she shares her top picks (bridesmaids can chime in for this process too!) and ranks the selections. Along the way, you can track the order progress of your bridal party online and stay in control without driving everyone crazy! It’s genius!

PLUS… the gals over at Weddington Way are former Bloomingdale’s buyers, so they know their fashion. With a huge selection of styles and colors, there is no doubt that you’ll be able to find the bridesmaid dress that will make both you and your bridal party happy! Social media technology and fabulous fashion, a match in wedding planning heaven.