Brides and their bridesmaids alike are always on the lookout for that perfect bridesmaid dress that will compliment the style and personality of the wedding day while also being comfy and something the maids will feel beautiful in. Swoon’s latest collection of bridesmaid dresses has accomplished this and then some! And, on top of that, they are dresses that your girls will actually want to wear again! Gasp! Designed with destination locations in mind, these elegant dresses are the perfect combo of beachy effortlessness and contemporary styling and were created with the idea of having a life beyond the big day.



Be sure to check out Swoon’s Look Book collection so you can see for yourself all of their Spring 2011 looks…your bridesmaids will thank you!! We love that these beachy frocks come in an array of sunny colors, styles and lengths. And since these pieces were inspired by the sun, sand and stars, they are sure to have you dreaming of the destinations they were named for!
OO im looking for some pastel bridesmaids dresses, maybe this is where i could find them!
Love these dresses! Gorgeous colors!
SO cute! Love the cheeky brand name, too!
These are cute. I wonder if they have yellow dresses!
I love all of these styles! So feminine...
it's nice to see some things that are less "form fitting" per se...and a little more modern!
Does anyone know shoes teh girls are wearing in the phptps? I am specifically looking for those really pretty strappy light gold shoes, they are exactly what i am looking for!
Lovely and fresh!