From Inspiration to Reality: The Design

March 17th. 2010 by Abby Larson | Filed Under | 32 comments

I’ve been working with Viola at chewing the cud for a long time. She is the talent behind our new logo, our header and so much more. So, although I wasn’t terribly surprised that her From Inspiration to Reality shoot turned out this spectacular, I was still completely and totally blown away. I think I actually cried a little bit. Together with vendors like Atelier Joya, Stacy McCain and Blonde Tulip, she crafted a little piece of avant garde heaven. So without further ado, here is Annie’s inspiration board transformed into one of the most beautiful shoots I have ever seen.

From inspiration to Reality

from inspiration to reality

from inspiration to reality

from inspiration to reality

from inspiration to reality

{if you can’t stand the wait, click here to see all of the images}

Drawing inspiration from portrait silhouettes commonly seen in weddings, we took it one step further and used animal silhouettes to create a surreal black and white fantasy. By selecting a loft space, with black steel beams and rugged brick walls as the location, we set a sophisticated, sleek stage and worked from there to infuse the feminine, whimsical elements that created the perfect balance between masculine and feminine.

The three-dimensional black on black invitations emphasized the graphic language and the various butterfly, bird and plant icons that appear later in the decor and details. The sleek yet feminine typography added a touch of glamour to the overall look.

We carried the same visual language to the 2-tiered black and white cake, by Sugarcoat it Studio, reflected the same icons as the invitations. Dimensionality was created by creating inset white butterfly outlines on the fondant, balanced with similar cutouts in black and white. This play on cascading butterfly silhouettes was also translated onto the tablescape.

Guests were invited to write their well wishes for the couple on butterfly cutouts and hang them on the perfect canvas: a blank white wall. In the process of adding their butterflies, a beautiful art installation was being created and made for the perfect event backdrop. Displayed with the butterfly cutouts was a perfect little white teacup adorned with a graphic number, black pencils with white caps, and a vintage glass dome that housed a petite nosegay of ranunculus, black painted poppy seeds and tiny strands of black butterflies fluttering about. Alongside the bouquet sat two lovely black striped knobs calligraphed with “bride” & “groom”.

Check out Design*Sponge for even more pics and deets on the butterflies!

swirl

Coordination and Planning: Stacy McCain Event Planning / Event Design and Florals: Atelier Joya Event Design and Floral / Invitations and Concepts: chewing the cud / Photography: Lisa Neighbors/Blonde Tulip / Cake: Sugarcoat it Studio / Gown and Fashion accessories: Amy Kuschel / Hair Accessories: KAutumn / Jewelry: Ashley Morgan Designs / Make-up: Darlene Carlson Hair and Makeup / Hair: Jim Avila and Associates / Lighting and Piping: Got Light / Linens: Classic Party Rentals / La Tavola Linens / Chairs: Design within Reach / Model: Look Model Agency

Blonde Tulip Photography and Got Light? are members of our Little Black Book. For more information on how members are chosen, click here.
K.Autumn is a member of our Look Book. For more information on how members are chosen, click here.
 

32 Comments about “From Inspiration to Reality: The Design”

  1. Love the black + white!

  2. So exquisite! The streaming butterflies remind me of Neiman Marcus AND I love that these have an edgier feel since they're in a flat black!

  3. Libby says:

    Beautiful job! This is definitely one of my favorite features :)

  4. Jeanee says:

    Love, love, love!!!

    What a way to make black elegant for a wedding.

  5. Oh wow! I'm blown away by this board. I absolutely adore the menu and place settings idea. Do you know if the font used is the beautiful Burgues script?? Really lovely designs - one of my recent favourite boards for sure.

  6. O! M! G! I'm not quite sure where to begin as I believe I may have just been struck speechless!! This is stunning beyond words and is truly the epitome of a style drive, fashion forward wedding feature with just the right amount of old world detail. BRAVO!!! :O)

  7. The wall of butterflies is stunning and so original for best wishes.

  8. What a beautiful layout and I absolutely adore the butterfly wall - what a great idea for the guests to participate in and for the bride and groom to keep forever. Great job!

  9. The word that comes to mind viewing these photos is "pretty". Gorgeous! Love the butterflies and would have never expected them in the bouquet - so creative and LOVE it.

  10. love the black and white! Great work to the SF based team!

  11. Eddye says:

    Blown away seems to be THE word of the day. But more than that, this I to R shoot seem so do-able! Love it.

  12. Jeanette says:

    Please please tell me about those plates in white??? I have seen them on the Anthropologie website but only in gray (which is beautiful) but I have not seen them in white before this.

  13. heidi says:

    Yeah! So happy to see my photographer & friend Lisa of Blonde Tulip on SMP! congrats ladies, beautiful work

  14. viola says:

    Hi Jeanette, the plates are actually the same ones you saw... in light grey. Guys, we are just bowled over by your comments, thanks so much!! xoxo

  15. Viola and team - I LOVE what you did with my inspiration board. Glad I could help to inspire this gorgeousness.

  16. Gia says:

    Those butterflies are so whimsical one almost expects them to fly. Lovely work, ladies!!

  17. Emily says:

    I am so in love with this shoot, and all the amazing ideas that you can take from it! I love the Butterfly Guestbook Installation! I posted it on my blog (http://prettysimpleblog.blogspot.com/ ) with a link back to you - Thanks for the inspiration, so beautiful and clever!

  18. veronica says:

    Every single idea is AWESOME! I want to make all of those projects - so fantastic. Thanks for sharing!

  19. Party Booths says:

    This would be a great set for a photo booth rental. It could be set up for an hour or so, then everyone who wanted to could take a photo with this creative set up. I saw some other ideas on this blog that would make great photo booth sets as well. Thanks everyone for you great ideas!

  20. Leah says:

    Love the butterfly wall. How did you "hang" them? Thanks.

  21. Laura says:

    This is so gorgeous. Im getting married in August and knew I wanted to do black and white but I was kind of having a hard time visualizing what it was i wanted to do. This is it! I have bookmarked this page and am going to style my whole wedding based on these photographs! Thank you so much for the inspiration!!!

  22. Laura says:

    This is so gorgeous. Im getting married in August and knew I wanted to do black and white but I was kind of having a hard time visualizing what it was i wanted to do. This is it! I have bookmarked this page and am going to style my whole wedding based on these photographs! Thank you so much for the inspiration!!!

  23. louise says:

    the butterflies to put notes on are fab can i have info on how to buy them thanks louise

  24. Wow those black butterflies are just so amazing and inspiring.... gorgeous

  25. Figmint Design says:

    I adore how graphic, modern, and feminine this feels. Just beautiful!

  26. It's so nice!!! Love this photo shoot. Love butterflies!!!

  27. Great inspiration piece and I'm going to borrow the idea for a photo booth background. So much fun!

4 Links to “From Inspiration to Reality: The Design”

  1. [...] on this one posted at Brooklyn Bride; the wall installation guestbook might be the hot topic of this inspiration shoot on Style Me Pretty, but I’m actually swooning more over the tabletop’s overhead [...]

  2. [...] by Jose Villa; crystal knob and jewelry by Sandra Lane via Sarah Kaye Represents; bouquet via Style Me Pretty styled by Viola from Chewing the Cud & photographed by Blonde Tulip; The Virginia Center for [...]

  3. [...] Inspiration to Reality: Design here. (Definitely stealing this idea. Love this photo shoot. Love the concept. LOVE LOVE LOVE! ~ [...]

  4. [...] credit: Designed by viola at chewing the cud featured on Style Me Pretty Tags: Wedding Guestbook, Wedding Guestbook [...]

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