Threading a Concept by Chewing the Cud
Viola is wrapping up the day for us with some incredible advice as to how to take an idea and thread it through so many different elements within your wedding. I have loved having her here today and I have to admit, we’ve saved the best for last!
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I would say my favourite part of the design process is to create a concept that speaks uniquely of the event and the people behind it. (I don’t like to use the word “theme” because it feels more seasonal or dare I say, gimmicky.) How do you take an abstract idea, design a visual vocabulary around it, then thread it through the event?
Recently I had the opportunity to work with crazy-talented photographer and regular SMP contributor, Elizabeth Messina for her workshop: A Lovely Workshop. One of the best parts about working on this event was getting to brainstorm ideas with an amazingly talented team and watching how the full execution of these ideas came to life on the actual day. (Full listing of contributors to this event here.) For me, an event is about telling a story. The story of the people, the family, the location, the intent, the experience…
The process always begins with research. I pored through Elizabeth’s blog, Kiss the Groom, to get a feel of her style, her colors, her voice, her personality. A location visit (in this case, the Kenwood Inn and Spa is always helpful to help draw inspiration. What kind of architecture, materials, details does the location have?
Next, you want to compile all your inspiration and begin to build a visual vocabulary from your research. e.g. the iron-wrought work from Kenwood Inn inspired the scroll pattern used in the invitation, postcards, signs and even the cake.
All photos by Elizabeth Messina vis Kiss the Groom.
Think about what needs to be designed: invitations, menus, favors, giveaway bags, and vignette designs… etc. Consider the material possibilities: paper, textiles, wood…repetition can be your friend but don’t overdo it or things will start to look matchy-matchy. Then, go to town!
I hope these tips will help spark some inspiration for you. At the end of the day, it’s really about having fun with the planning and creating a joyful and meaningful day with your loved ones. Oh happy day!
Thanks SMP for having me on your lovely blog!
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SUCH good advice. Especially the matchy-matchy tip. Repetition is key to pulling off a “wow” style, but also think in layers…bringing in different textures, colors, etc. so that your event doesn’t seem gimmicky, like Viola said. Thank you so very much to Viola for taking the time to share these incredible ideas with us! You are a constant inspiration for me.
Tomorrow, we have the FABULOUS (and I mean seriously fabulous) Lisa Hoffman of Ceci NY who is sharing a little bit about what she learned from planning her own incredible wedding. You will LOVE what she has to say, I swear!
holy moly! those first 2 pix are aaaamazing!
[...] Viola is wrapping up the day for us with some incredible advice as to how to take an idea and thread it through so many different elements within your wedding. I have loved having her here today and I have to admit, we’ve saved the best for last! * * * I would say my favourite part of the design process is to create a concept that speaks uniquely of the event and the people behind it. (I don’t like to use the word “theme” because it feels more seasonal or dare I say, gimmicky.) How do you t See the original post here: Threading a Concept by Chewing the Cud [...]
This is advice is spot on. When people think of keeping a design concept consistent throughout an event, they tend to think that everything will be a particular color. Although that can be an interpretation of it, the LAYERS you spoke of is exactly what you need to be concerned with. The overall FEELING of the design is what to carry throughout the event.
I gotta agree w/ Kat... the 1st 2 pictures are beautiful !!! ;)
Every event has a personality. I agree that with a few of the right touches and a clear vision planned out beforehand, any event will become a remembered and treasured occasion.
You've articulated my thoughts exactly in regards to creating a concept (as opposed to a theme). Having worked in Event Management/PR, I still love going through the creative process needed to conjure ideas for special occasions. It sounds like you had a wonderful opportunity to work with a really talented team - very envious.
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great advice, and such beautiful photos!!
The photos are beautiful and a great inspiration for all brides. The place settings really caught my eye. The scroll pattern was unlike anything I have ever seen. Thanks for sharing, I bet you gave a lot of brides some new ideas!
that dress is amazing! any idea who the designer is?